IโM LAUNCHING A BRAND TODAY FOR MY 35th!!!
Protein couscous called Boostcous ๐จโ๐ณ
Two years ago I made a promise to myself:
Launch my own brand by 35.
Today I kept that promise.
What the last 2 years looked like:
> Started in my kitchen making small batches on nights and weekends.
> Ran Kno full-time while testing recipes every night
> Found a co-manufacturer to partner with on production
Two years of nights and weekends to get here
And this experience has been humbling AF.
I've spent 10 years advising DTC brands.
Now I finally get to walk the talk.
I'm using Kno to track everything.
Customer attribution, persona building, creative angles.
And I'm building this completely in public.
Real lessons, what works and what doesn't.
Kno is still my top priority and we've got some exciting releases coming soon.
But now I get to build Boostcous alongside the DTC community (love yall)
If you want to grab a box: Boostcous dot com
And if you're building something, drop it below. Let's do this together.
Here's to keeping promises ๐
@mbertulli dude the line about best friends being dirt bags and a great day being โdid you see the starsโ hit home so hard.
So much better living in the mtns and not chasing the next big shiny object
High leverage opportunity. If someone comments on your ad they love your product ask them for a review.
Boostcous has gotten over 100 5-star reviews this way.
Yes we exclude purchases. But we still get these comments, might as well turn the ad spend into social proof!
Ok Boostcous is pretty crazy
In an equivalent serving to rice it has:
- slightly less calories
- slightly less carbs
- 3x protein
- 8x fiber
Taste verdict: Great
As someone who eats a healthy, high protein diet, this is a no brainer for me
New daily driver unlocked