Bar Bruhis

building the worlds first protein couscous called spending the rest of my time outside

[Bar Bruhis @Bbruhis]

I’M LAUNCHING A BRAND TODAY FOR MY 35th!!!

Protein couscous called Boostcous 👨‍🍳

Two years ago I made a promise to myself:

Launch my own brand by 35.

Today I kept that promise.

What the last 2 years looked like:

> Started in my kitchen making small batches on nights and weekends.
> Ran Kno full-time while testing recipes every night
> Found a co-manufacturer to partner with on production

Two years of nights and weekends to get here

And this experience has been humbling AF.

I've spent 10 years advising DTC brands.

Now I finally get to walk the talk.

I'm using Kno to track everything.

Customer attribution, persona building, creative angles.

And I'm building this completely in public.

Real lessons, what works and what doesn't.

Kno is still my top priority and we've got some exciting releases coming soon.

But now I get to build Boostcous alongside the DTC community (love yall)

If you want to grab a box: Boostcous dot com

And if you're building something, drop it below. Let's do this together.

Here's to keeping promises 🎂

[Bar Bruhis @Bbruhis]

@mbertulli dude the line about best friends being dirt bags and a great day being “did you see the stars” hit home so hard.

So much better living in the mtns and not chasing the next big shiny object

[Bar Bruhis @Bbruhis]

@jasonyimco @tobi This is sick! But did you write the machine handles the plumbing line or did AI

[Bar Bruhis @Bbruhis]

What is everyone using for cashback credit card? Hoping for 3% on Meta + rewards if possible

[Bar Bruhis @Bbruhis]

High leverage opportunity. If someone comments on your ad they love your product ask them for a review.

Boostcous has gotten over 100 5-star reviews this way.

Yes we exclude purchases. But we still get these comments, might as well turn the ad spend into social proof!

[Bar Bruhis @Bbruhis]

@joelrunyon True ill take it down

[Bar Bruhis @Bbruhis]

@joelrunyon Everything I shared is fully public - public IG profile, public YouTube - think it’s still weird? Def open to feedback

[Bar Bruhis @Bbruhis]

@ZevZoldan @getoutersignal haha yea got lucky and saw it come in on a weekend. avging 150 / day so cant see em all. gotta talk to dov soon

[Bar Bruhis @Bbruhis]

Gary V’s sister bought Boostcous, so I just sent her this note with some more boxes - maybe a bit unhinged but shoot your shot!

[Bar Bruhis @Bbruhis]

@ZevZoldan @getoutersignal This was a I’m a psycho and look at a lot of the orders

[Bar Bruhis @Bbruhis]

@MenachemAni Good call I’ll test!

[Bar Bruhis @Bbruhis]

@karri_tweets @moizali where specifically? also looking

[Bar Bruhis @Bbruhis]

"I eat Boostcous 5 times per week, sometimes multiple times a day"

[Bar Bruhis @Bbruhis]

@MehtabKarta Persistence > resistance

[Bar Bruhis @Bbruhis]

@KevinSimo123 Ya booiiiii

[Bar Bruhis @Bbruhis]

@Jesse_Bern Epic! Well ship it out first thing tomorrow! Can’t wait to hear what you think

[Bar Bruhis @Bbruhis]

Throwback

[Jacob Posel @jacob_posel]

Ok Boostcous is pretty crazy

In an equivalent serving to rice it has:

- slightly less calories
- slightly less carbs
- 3x protein
- 8x fiber

Taste verdict: Great

As someone who eats a healthy, high protein diet, this is a no brainer for me

New daily driver unlocked

[Bar Bruhis @Bbruhis]

@herrmanndigital Hbd!!

[Bar Bruhis @Bbruhis]

@RossMackay111 @TJ_Bongiorno @use_cadence Rn I’m downing skratch carb mix. I’ll buy this regardless for my mtn bike ride from Aspen to crested butte

[Bar Bruhis @Bbruhis]

@ChereneAubert Neeeed