Andy Cloyd

Just trying to keep the wheels on @Superfiliate // Venture Partner @Revolution // Aspiring roadie for @goosetheband

[Andy Cloyd @andycloyd]

@gregisenberg I have photo evidence of a GP visibly falling asleep during the pitch with his mansion and infinity pool in the background

[Andy Cloyd @andycloyd]

@AlanaDLevin And they haven’t even launched flavors or sizes or left nyc yet 👀

[Alana Levin @AlanaDLevin]

I feel like sometimes you can spot a brand early(ish) that's about to absolutely rip

Sourmilk Yogurt feels like it's going to be huge in a year or two

[Andy Cloyd @andycloyd]

@brockpierson Captain Crunch had a BANGER game too

[Andy Cloyd @andycloyd]

@oasishealthapp Your ONLY reason for existence is as an arbiter of truth and transparency. You CANNOT fail on that, ever.

[Andy Cloyd @andycloyd]

@codyplof @dersss

[Andy Cloyd @andycloyd]

@willnitze @andrew__rea

[Andy Cloyd @andycloyd]

@jamiequint @trycreate_co it's always such a good look to be a VC shitting on founders. Amazing way to build brand - and I think the impression account on your tweet vs @damccormick13 's response says it all

[Andy Cloyd @andycloyd]

@codyplof @Seanfrank @superfiliate Owallas water bottles for everyone. @Seanfrank wallets coming next?

[Andy Cloyd @andycloyd]

It’s a bad day to have remote employees in NYC

[Andy Cloyd @andycloyd]

@hazan0608 right after I move back to the city

[Andy Cloyd @andycloyd]

I tend to agree; it feels slow bc the gap between functional MVP and production ready software has never been wider - you can make the thing do the thing in seconds now, but it still takes time to get quality, consistent code that won't slow you down in the future. This is changing quickly though

[wesley⚡️ @wesleymagness]

we're looking for remarkable talent

$120k start + early equity

we're building a new category of advertisement across B2B and CPG (think ads you can talk to).

team of 6 - ai native - angel funded after 1y of bootstrapping - incubated via venture studio - immediate access to 700+ ICP merchants.

[Andy Cloyd @andycloyd]

@Emily_Sundberg I can literally hear the Hardy's commercials between these songs on the radio

[Andy Cloyd @andycloyd]

@Seanfrank The volume opportunities are unbelievable and the market asymmetry between what these creators are willing to earn and the value to a brand are wild.

The main question - if following/persona isn't important, how long until AI becomes good enough?

[Andy Cloyd @andycloyd]

@wesleymagness @nabeelqu They call me Mr. Freeze when I'm putting up 20k on days like today

[Andy Cloyd @andycloyd]

@wesleymagness @nabeelqu @wesleymagness coward

[Cody Plofker @codyplof]

Reviewing some whitelisting/ partnership ads data:

- 40% of our account is partnership ads
- The cohort of creators who post organically/ sponsored on IG
outperforms UGC only. There might be other factors but it’s essentially “free” whitelisting because we can run the sponsored program at breakeven at least and then get “free” ad rights for 30 days on all of it.

- Had our first big win with a “macro” creator. Going to do much more of this; likely will test 1-3 macros per each launch.

- want a combo of sizes; performance is not directly correlated to size. (That’s what she said). But larger accounts can crush and drive great net new reach, even if in platform metrics are not great.
- We’re launching a Haus test to see if there is a higher incrementality factor on these; my hypothesis is we can run partnership at a 40% lower 1DC than BAU assets

- We launch all concepts in ABO; guarantee $1k spend and we’ll begin scale up if leading indicators look good within 2 days.

- We’ll scale up a few different ways depending on how good performance is, how big of a bet we wanna take, and how much we spent on the content

- I don’t wanna say it’s perfect but I do think we’ve “cracked” this program after probably 6-9 months of work. Now it’s time to really scale and take some bigger bets.

- Out next need is to crack and scale non-partnership creator ad funnels. Traditional DR “UGC” has never worked for us. We’re taking a confined organic/ paid creative strategy now and launching this new program in Jan.

AMA about this. What questions do you have?

[wesley⚡️ @wesleymagness]

hiring for a frontend / design engineer may be one of my most challenging recruits thus far.

$140-180k remote w/ NYC + LA HQs. Early role equity offering & ownership over our design patterns.

the difference between good and great in this field keeps coming down to ease-of-communication and their willingness to break existing conventions.

which is harder to find mostly because the off-the-shelf tools make everyone seem worth talking to, but hasn't been that compelling in my 5 weeks looking.