Kira Stokes

University of Brighton student studying Business with Marketing. Final Year - IT382 Digital Marketing Blog

[Kira Stokes @bbs_kira]

Surla, Oh & Tan (2012) created a hybrid theory between user-generated content and how effective it is today within social media marketing, especially YouTube. They explain how social media is popular as consumers can pick and choose the content they engage with #bbsdigmarket

[Kira Stokes @bbs_kira]

I have recently been looking more in to how YouTube is an effective tool for marketing in modern day terms, and have recently found out that the most used social media website amongst Generation Z is YouTube. Hockstein goes in to depth here: https://t.co/VCvbUbqa6V #bbsdigmarket

[Kira Stokes @bbs_kira]

Kumar, Zhang and Luo (2014) create an interesting look in to how businesses can model marketing strategies through permission-based marketing like opt-in models. This in interesting when it comes to the likes of email marketing, especially in today's context. #bbsdigmarket

[Kira Stokes @bbs_kira]

Chaffey and Smith's book on E-Marketing is insightful for learning about digital marketing techniques, including email marketing #bbsdigmarket; Chaffey, D & Smith PR (2012) 'Emarketing excellence: planning and optimising your digital marketing' Routledge: Abingdon, 4th ed.

[Kira Stokes @bbs_kira]

Koi Footwear have been operating for 20 years as 'Koi Footwear' but were originally founded in the 80's as 'Elegant Shoes', a manufacturer for major brands in the UK. They have the knowledge of how to be innovative in a growing market #bbsdigmarket https://t.co/IvGmmmfrhd

[Kira Stokes @bbs_kira]

Recently reviewing my chosen company for my Digital Marketing module, I have found Koi Footwear have created an Ethical Trade Policy that focuses on their sustainability, not often seen in the fast fashion market #bbsdigmarket https://t.co/DM3RCMCQlq

[Kira Stokes @bbs_kira]

Email marketing is an important digital marketing tool for businesses, especially online fashion companies, this article talks about the importance of email marketing #bbsdigmarket https://t.co/cax3ZAJICs

[Kira Stokes @bbs_kira]

Been reading in to email marketing a lot recently and found an interesting video on how email marketing is still as important now, even with the rise of social media marketing #bbsdigmarket https://t.co/yhTTMgLGEc

[Kira Stokes @bbs_kira]

One topic that has really fascinated me and I have taken on in to other work is the utilisation of personas to create business campaigns. I found this video by Marketo interesting #bbsdigmarket https://t.co/tHeidCmlZ2

[Kira Stokes @bbs_kira]

Thinking of ways to improve your marketing strategy? I have found a list of 10 marketing initiatives that may be great for further exposure of a business #bbsdigmarket https://t.co/7XN7gtPXGP

[Charlie @dm_charlie]

#bbsdigmarket

[Kira Stokes @bbs_kira]

Koi Footwear leading the way in designer dupes at incredibly affordable prices and becoming more popular; in September, they were a main feature on @thismorning's fashion section; check out their blog post here:
https://t.co/F9kO8elI8q #bbsdigmarket

[Kira Stokes @bbs_kira]

Check out my blog for IT382 Digital Marketing https://t.co/uJywhgVv9r
#bbsdigmarket