Bergner Consulting Group

Marketing agency for the modern business. Transforming some of the world’s largest brands and sharing our marketing insights along the way.

[Bergner Consulting Group @bcgdigital]

What do think? Would you prefer a digital cooler screen when you are in a store?

Interesting startup driving point of sale advertising: https://t.co/GFmpmtMCFb

[Bergner Consulting Group @bcgdigital]

@bbalfour We’ve used https://t.co/NVJZpBTKic for a small company retreat to Hawaii. Easy to plan, they do all the work.

[Bergner Consulting Group @bcgdigital]

Small changes to your internal linking strategy can lead to big gains. If you have a website, follow this guide to make sure you are maximizing your performance.

#SEO #Marketing

[SearchEngineJournal® @sejournal]

Are poorly structured internal links hurting your site’s performance? Here's what to look for when auditing your internal links. via @ab80: https://t.co/og5VyvjQsO

#SEO #SearchEngineOptimization #DigitalMarketing

[Bergner Consulting Group @bcgdigital]

“...two-thirds of consumers plan to continue to shop online after the pandemic.”

#dtc #digital

[McKinsey & Company @McKinsey]

For any brands that have considered creating a direct-to-consumer channel in the past and decided against it, now is the time to reconsider: customers are ready for it, and the tools are all there.

It comes down to getting the economics of #DTC right ➡️ https://t.co/SGvQpHW6YB

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

My experience has been the same. Marketing mistakes (& the raw difficulty of startup marketing) is the biggest cause of startup failure.

Via https://t.co/2dkZ7pVYQg

[Bergner Consulting Group @bcgdigital]

@garyvee Lakers

[Bergner Consulting Group @bcgdigital]

@McKinsey Love this conversation and the industry is starting to be more recenptive to a transformation. Keep leading the way @katerrainc

[Bergner Consulting Group @bcgdigital]

What is the biggest challenge facing your business?

[Bergner Consulting Group @bcgdigital]

Didn’t think selling the entire .ORG domain registry was possible. 🤔

But good advice for non-profits to renew for 10-years as they can technically change the price to any amount they’d like.

[Quincy Larson @ossia]

🚨PSA🚨

A private equity company just bought the rights to the entire .ORG domain registry.

Oh, and @ICANN removed price caps, too.

If your nonprofit owns a .org domain, go extend your registration out to the maximum 10 years before prices skyrocket.

https://t.co/QCJBU8RWyY

[Bergner Consulting Group @bcgdigital]

Bold move by #Nike to break up with #Amazon.

Do you think this the beginning of a mass exodus of big brands leaving Amazon? If so, how can brands build an eCommerce strategy to compete against the convenience Amazon offers the end user?

https://t.co/IlqU00Rs0p

#ecommerce

[Bergner Consulting Group @bcgdigital]

Scientists say that up to 70% of decision-making is emotional (and up to 95% of purchasing decisions).

How is your brand communicating with customers?

#marketing #branding

[Bergner Consulting Group @bcgdigital]

“Google will generate over $102.4 billion in net digital ad revenue this year. Google is expected to account for 31.3 percent of the global digital ad market. Facebook is No. 2, at 20.5 percent.”

Interesting read from Bloomberg

#bigtech #marketing... https://t.co/S8j5bjAB4Q

[McKinsey & Company @McKinsey]

Our analysis shows that successful #digital transformation across the whole #industrial sector would be worth $0.8 trillion to $2 trillion in total return to shareholders, an increase of 9 to 22 percent. https://t.co/inkXGcE7hF

[Bergner Consulting Group @bcgdigital]

How can you do more with less budget? #marketing

[Scott Bergner @scottbergner]

4 Lessons To Help Marketers Meet Expectations In The Age Of Reduced Budgets #marketing @forbes https://t.co/FWI3iS4wUK

[Bergner Consulting Group @bcgdigital]

“It’s estimated that organizations in the U.S. will spend over $72 billion on SEO in 2018, and about $79 billion by 2020.” #seo #DigitalMarketing

[Market Motive @MarketMotive]

There’s an old saying, “The only thing that is constant is change.” When it comes to #Google, this couldn't be more true. Here's how it works (right now). https://t.co/eSNZis6l8U

[Bergner Consulting Group @bcgdigital]

The speed of technological disruption is accelerating and technology is changing the way we work. Find out where technology is taking us with the latest internet trends report.

#internet #internettrends #hightech #technology #digital https://t.co/F5H1okHyPs

[Bergner Consulting Group @bcgdigital]

Make sure to take time to reflect on your success while learning from failure. 📖🖊 #strategy

[Bergner Consulting Group @bcgdigital]

🤔🤔🤔 https://t.co/VRQKMrSlCo

[Search Engine Land @sengineland]

Google confirms it shortened search results snippets after expanding them last December https://t.co/UYIs06QLcJ

[Bergner Consulting Group @bcgdigital]

“The trend in your industry is the biggest factor that determines your company’s odds of superior returns.” #digital https://t.co/kNZPPV8PyQ

[McKinsey & Company @McKinsey]

Digitization, machine learning, and the life sciences are increasingly combining with one another to create an accelerating technological explosion. In the process, they’re redefining what companies do and where industry boundaries lie. #BeatTheOdds https://t.co/A1p1Yx6wn5

[Bergner Consulting Group @bcgdigital]

“If you can improve people’s lives, you have a business.” @richardbranson