Brandon Checketts

Parallel Entrepreneur in Athens, Georgia. I've founded 50+ companies, including BookScouter, Seller Labs, RoundSphere, Data Automation, and MouseDining

[Brandon Checketts @bchecketts]

Saas companies are used to having 80-90% gross margins. I have some with 98%!

I think AI is going to compress that a lot with some significant percentage eventually going to AI inference

My prediction is Saas companies in the next few years see more like 30-50% gross margins

[Brandon Checketts @bchecketts]

I've always hated this chart from Amazon Seller Central showing how money flows in and out of a Seller's account

I think my version is much more readable

[Brandon Checketts @bchecketts]

@PhilEdwardsInc I foresee be borrowing the phrase "maximize permitted indulgence" in a future Elder's Quorum discussion

[Brandon Checketts @bchecketts]

Is ist just me or does Claude love the term 'no-op' lately?

[Brandon Checketts @bchecketts]

The first sale of a new product is a pretty good high

[Brandon Checketts @bchecketts]

Graduation ceremonies should alternate between being in alphabetical order and reverse alphabetical order

Those Z's should get the opportunity to be first some of the time

[Brandon Checketts @bchecketts]

We did all four parks at Disney World today and still caught a 5:30pm flight

Lots of fun with friends, but it was hot today and we're home exhausted

[Brandon Checketts @bchecketts]

I've been developing like crazy lately

Yesterday I caught myself hopping between 6 terminal sessions with different products

Several of those are live with users, but two are new and ready for marketing

I need to learn now how to get some AI's to do marketing

[Brandon Checketts @bchecketts]

I discovered 'Remote Control' for Claude Code this weekend and my life hasn't been the same since

I can code from my phone so much easier now

[Brandon Checketts @bchecketts]

@jfitzface Id like to try this too. Hope it is better than when I hooked up the Grok API to OpenClaw when it told me it was editing files but wasn't

[Brandon Checketts @bchecketts]

Don't send huge PDFs! If you create a PDF, check the file size before sending it to anybody. Use a free online tool to shrink it

I just exported one from Gimp, and it was 22MB that shrunk to 1M. Thats way easier for a recipient to handle

[Brandon Checketts @bchecketts]

Curious how @MickeyViews interprets this as related to slow expansion at WDW in recent years

[Brandon Checketts @bchecketts]

Good explanations about the Disney-DeSantis Debacle and it provides some explanation for why Disney has been playing catch-up for a few years now in expansion plans

https://t.co/UM8VPgjSSF

[Brandon Checketts @bchecketts]

@cathrynlavery Guess I need to try out paperclip

[Brandon Checketts @bchecketts]

Why do flights announce "non stop service" to a destination? You're flying at hundreds of miles let hour. Of course there are no stops!

[Brandon Checketts @bchecketts]

I don't understand why its considered secure to be able to stay logged into my gmail account for months at a time with having to re-authenticate. But every other service logs me out after a hour or two and needs to verify (usually through gmail!) that I'm still me!!!

[Brandon Checketts @bchecketts]

@itsdevdaniel That makes sense. But my apps don't have free credits, so I landed on the "warming" email account theory

[Brandon Checketts @bchecketts]

If you run a SaaS, you've probably seen weird signups with emails like [email protected]

Gmail ignores dots in the username. So [email protected], [email protected], and [email protected] all go to the same inbox.

I still haven't figured out quite why I see so many of them. I think its something with warming up the email addresses to make them seem used

[Brandon Checketts @bchecketts]

The HTTP Protocol allows multiple websites to be served on a single IP Address. If using AWS Application Load Balancers, you create "Rules" that can be based on the host name to determine at which instances to point. your traffic

On a webserver, it can also have multiple virtual hosts configured. Your Apache or Nginx configuration can be configured with different hostnames serving traffic from different directories. There usually is a default that is served if it receives traffic from a hostname that is not configured

[Brandon Checketts @bchecketts]

AWS Route 53 has a handy feature for referring to AWS Services, even though the underlying service may change IPs at any time

For example, Application Load Balancers have two IPs in two different availability zones. Amazon can change those at any time for whatever reason

So in Route53, you can use an "Alias" to point to a Load Balancer and AWS will update the actual DNS records as needed so that it always points at your load balancer

So never point your hostname at your ALB IP Addresses directly, because they will change