AI favors brands with an active social media presence, regional-language content drives 38% higher festive engagement than English, product placement growth hits a recent high, and more in D-Talks Issue #411.
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AI that doesn’t just answer, but gets to work.
That’s what makes dots exciting for agency life. Less time managing the work around the work, and more time thinking, making and solving.
What’s your internet obsession right now?
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Indian e-commerce sites average 43/100 on AI agent readiness, India introduces new AI ad labelling guidelines, YouTube Shopping expands its merchant ecosystem in India, and more in D-Talks Issue #410.
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AI search reaches 22% of purchase journeys in India, streaming overtakes TV in content investment for the first time, Google tests a Buy button for Flipkart inside Gemini & AI Mode in India, and more in D-Talks Issue #409.
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The government tightens e-commerce rules on search results, Amazon India’s seller community crosses 20 lakh, YouTube’s latest report redefines mainstream culture through digital participation, and more in D-Talks Issue #407.
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OpenAI builds a dedicated ChatGPT experience for teens, Spotify will label AI-generated artists and exclude them from recommendations, Google Ads is removing language targeting from Search campaigns, and more in D-Talks Issue #403.
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A trusted legacy of relief, told for a new generation.
Proud to partner with Tiger Balm India on the new Tiger Balm Oil brand film, bringing its trusted cold and headache relief story to life with the unmistakable spirit of Tough as a Tiger.
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Different brands. Different stories. One feeling that brings us all together. 🇮🇳
This Independence Day, here’s a look at how our brands celebrated freedom, each in their own voice, through ideas crafted at BC Web Wise.
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GoKwik and PayU debut ChatGPT shopping for D2C brands, Snapchat strengthens lead gen with HubSpot integration, Google's new AI opt-out setting could impact Top Stories visibility, and more in D-Talks Issue #401.
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Search is evolving. So is discoverability.
Proud to partner with mPokket to build an AI-first SEO, AEO & GEO strategy.
Read more: https://t.co/ohBsDJ0Nhg
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