Matthew Le Veque

Senior VP at strategic communications/pr company and Associate Professor at USC Annenberg School

[Brianna Wu @BriannaWu]

This is going to lead to bots getting verified to spread disinformation.

[Los Angeles Sports & Entertainment Commission @LASEC]

Thanks to @DIRECTV we were able to award @KidsInSpotlight the DIRECTVxChampionLA Award to further their work in the community. Thank you to Grammy winner @Usher and all guest for kicking off Super Bowl LVI weekend. #LASuperBowlHC #ChampionsShineHere #SBLVI
#ChairmansPartyxDirecTV

[Matthew Le Veque @beachrunner]

The USC Annenberg team! #ascj #uscannenberg

[Los Angeles Sports & Entertainment Commission @LASEC]

The Super Bowl LVI Social Media Command Center is open! For quick responses to Super Bowl related questions, use hashtag #SBLVIQuestions or #LASuperBowlHC. 🏈🏆

[ADWEEK @Adweek]

Using ‘anamorphisms’ to create a forced perspective, Ocean Outdoor's imagery, when viewed from a specific vantage point by the audience, takes on the illusion of 3D against flat surfaces.
https://t.co/ufZF8a0cLW

[Matthew Le Veque @beachrunner]

Jose Cuervo Chief Margarita Officer: Win $1,000 & Free Trip to Mexico - Thrillist - creative contest and great title for CV https://t.co/ExfbxWqNht

[ADWEEK @Adweek]

Keanu Reeves and Alex Winter (as themselves, rather than Bill and Ted) take a journey from Santa Barbara to the Porsche Experience Center in LA for a day of gearhead gymnastics—all on a single battery charge—in an 8-minute film about the Porsche Taycan. https://t.co/GIis48fd8G

[Pew Research Center @pewresearch]

NEW: Across our surveys, Black social media users have been particularly likely to say that these sites are personally important to them for getting involved with issues they care about or finding like-minded people. https://t.co/O8YSa6HLCP

[USC Annenberg @USCAnnenberg]

Congratulations to #ASCJ alumna @rachelvscott!

[Matthew Le Veque @beachrunner]

How to Be Creative on Demand https://t.co/IX1kWs8iLQ

[Ad Age @adage]

Oreo lovers can build their own Oreo creations in time for the holidays through an online experience called OREOiD. https://t.co/U725Xdsd6K

[Harvard Business Review @HarvardBiz]

Advertisers that run experiments see better performance. So why don't more of them run them? https://t.co/nZlkbVdh86

[Ad Age @adage]

Burger King wrote personal replies to over a thousand customers who had left customer service-related comments on McDonald's Facebook page. https://t.co/giEGMZRjpq

[Andrew Hart @AndrewHart]

Apple is not putting this amount of work into incredibly impressive AR visuals.. just so that you can place furniture and play Pokemon. This is their next platform.

[Harvard Business Review @HarvardBiz]

Authenticity in marketing has always been important, but in this time of social unrest and Covid-19 it's become essential. https://t.co/s24J1QXoOF

[ADWEEK @Adweek]

“We want to have a more diverse workforce, but we don’t know where to find diverse candidates.” Well, now you do.

Adweek has compiled a list of more than 20 curated talent directories and diversity-focused staffing agencies. https://t.co/pkiA4YM5qp

[Matthew Le Veque @beachrunner]

Wow. Adobe accidentally deleted people’s photos in latest Lightroom update - The Verge https://t.co/XZSHoPuCWj

[Search Engine Land @sengineland]

Why marketers should break SEO strategies into pre- and post-purchase https://t.co/KkbjHyZlOB

[Data @XData]

Watch how Tweets about @KamalaHarris' selection as @JoeBiden’s VP spread across America (from 4-5pm ET)

[Ad Age @adage]

Goodbye TikTok? Brands like Maybelline, Red Bull, Louis Vuitton and Sephora are already testing Instagram's Reels. https://t.co/FT5rP3r1DF