Beardpreneur

Helping businesses grow through digital marketing.

[Beardpreneur @beardpreneur]

The ad budget split that scales: 50% top of funnel / 30% middle / 20% retargeting.

Most accounts have it backwards - starving the top, overspending on people already buying.

Read CPA by stage, scale where the numbers work. Numbers or a hunch?

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[Beardpreneur @beardpreneur]

New Performance Max update barely anyone's talking about:

Pull your existing FB / TikTok / IG / X creative straight into Google PMax. No rebuilding from scratch.

Faster builds = more tests. Still making creative twice?

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[Beardpreneur @beardpreneur]

Selling cold traffic a buy-now offer is proposing on the first date. No wonder they ghost.

Warm them up first → awareness → consideration → offer once they know you.

Discounts alone fall off a cliff. Dating them, or proposing to strangers?

[Beardpreneur @beardpreneur]

Your winning ad is dying because it's the only look you run.

Creative fatigue is real. The fix isn't budget, it's diversity: 5 genuinely different creatives in ONE ad set, let the algorithm pick.

Ugly statics beat polished. How many of yours look different?

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[Beardpreneur @beardpreneur]

Cheap clicks, great CPMs, zero purchases?

It's almost never the algorithm. It's your ad and your landing page not matching.

Put them side by side and ask: are these congruent? Fix the gap, then scale. Checked yours lately?

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[Beardpreneur @beardpreneur]

How to make your ads follow people across YouTube, CTV, and the open web:

→ build a custom audience from site traffic (your warmest pool)
→ run demand gen ads, not display, at it
→ remarket everywhere

A few steps on Google. Why aren't you running it?

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[Beardpreneur @beardpreneur]

Meta ad targeting is dead - Advantage Plus ignores the audience you pick.

Your creative is the targeting now. Call your audience out in line one: "Hey pet owners…" and the algorithm serves them.

Would your first line earn the click?

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[Beardpreneur @beardpreneur]

4 ad creatives that crush at every spend level:

— founder story (people buy from people)
— us-versus-them
— benefit callouts, not features
— raw, real UGC

No clever hacks. Which one is missing from your account?

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[Beardpreneur @beardpreneur]

You're not losing on Google Ads because of budget. It's 5 settings:

— kill search/display partner networks
— build a negative keyword list
— no PMax for lead gen
— stop weekly bid edits
— leave ROAS/CPA room to explore

Which one's bleeding your account?

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[Beardpreneur @beardpreneur]

Static image ads are quietly beating video on Meta right now.

Everybody pivoted to video → the feed is saturated → a raw, ugly static breaks the scroll pattern and earns the click.

No motion, no music, just a clear message. Running only video?

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[Beardpreneur @beardpreneur]

Two kinds of AI users right now:

1. Types a question → does all the work by hand
2. Describes it → watches Claude Code build the app, the analysis, the deck

The "I can't code" excuse is dead - the screen looks like a search bar now. Which one have you been this week?

[Beardpreneur @beardpreneur]

OpenRouter: one API key → 400+ models from every provider → one bill.

Stop paying for ChatGPT + Claude + Gemini separately. Point Claude Code at it and pick the best model per task.

$11 of credit tests a whole app. How many AI bills are you paying?

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[Beardpreneur @beardpreneur]

AI isn't replacing you. It's replacing the busy work you cling to.

4 things it still can't do:
— decisions under pressure
— reading people
— catching its own confident mistakes
— hard conversations that land

Keep those, automate the rest. Which are you still ignoring?

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[Beardpreneur @beardpreneur]

Your AI sounds like a corporate brochure because you never set custom instructions.

The fix: one prompt reads your whole history → writes custom instructions in your real voice → paste into settings once.

Every answer sounds like you after. Still blaming the tool?

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[Beardpreneur @beardpreneur]

Make AI write in your voice (20 min, once):

→ open a fresh task
→ tell it to interview you until 95% sure of your voice
→ paste your best posts
→ save it as a brand-voice file every content task reads first

Did you ever actually tell it who you are?

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[Beardpreneur @beardpreneur]

Using Claude like a chatbot is why nothing gets produced.

You don't need a better prompt. Give it a repetitive job with a role:

→ teach it your platforms, format, voice once
→ it runs your calendar on command

A role in your business, not a search bar. What job first?

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[Beardpreneur @beardpreneur]

Claude vs Cowork vs Claude Code - you're using ~1/3 of what you pay for:

— Chat: talks back (the toy)
— Cowork: reads your files, does the task
— Code: builds the agents

Most people live in layer one. Which one are you actually in?

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[Beardpreneur @beardpreneur]

Automate your content with AI instead of rebuilding the same steps weekly:

Capture the sequence once → topic pick, per-platform formatting, scheduling → it becomes one command.

Strategy stays yours. Busywork disappears. What do you keep rebuilding from scratch?

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[Beardpreneur @beardpreneur]

Retyping the same prompt every morning = reteaching a goldfish.

Turn it into a Claude skill once → the AI just knows the job → it runs across Claude, Codex, any LLM.

Build once, reuse forever, save tokens every run. What do you retype most?

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[Beardpreneur @beardpreneur]

Why your AI gets dumber in long chats: it quietly drops your instructions to make room, zero warning.

The tripwire: tell it to start every reply with your name.

When it stops → it's overloaded → start fresh or compress.

Costs nothing. What's your move when it drifts?

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