Beatrice Lindvall

A wealth of oneliners that i have come across

[rob @robistyping]

Most don't understand this:

Strategy is not ideas.

So how do they differ?

I like this phrasing:

1. What do we stand for? (strategy)
2. How do we stand out? (idea)

One's about having consistency in message or service.
The other one's about refreshing how you execute it.

[Les Binet @BinetLes]

@astaniscia86 Low spend channels always have higher ROI. It’s called diminishing returns.

[Beatrice Lindvall @BeatLin]

@BinetLes Words of wisdom indeed

[Beatrice Lindvall @BeatLin]

A very fair point….

[Meg Graham @megancgraham]

Accountants: “speak for urself, times sq ad”

[Praveen Vaidyanathan @v_praveen]

Advertising may influence behaviour simply by creating fame; it doesn't have to contain a 'message'

via BMP planning legend Paul Feldwick, referencing @ProfByron in IPA's How Does Advertising Work?

[Beatrice Lindvall @BeatLin]

@ProfByron @AngusCarbarns If SoM and SoS line up not much, if it doesn’t then it’s an indicator to dig deeper as something is amiss.

[Beatrice Lindvall @BeatLin]

Earlier this week I served up cauliflower pure with chicken and turkey bacon...today’s burger disappeared before it was eternalized😉 #bbop #bandb https://t.co/op2sLTichf

[Beatrice Lindvall @BeatLin]

All sorts of healthy stuff on offer here😂, time for a steak with my ❤️ soon! #bandb #bbop @ Manaltheeram Ayurveda Beach Village https://t.co/yorHF6JNVk

[Beatrice Lindvall @BeatLin]

Kingfisher spotting in the backwaters...thought they only came on beer bottles🧐 #bbop #bandb https://t.co/H9Gn0FLLe1

[Beatrice Lindvall @BeatLin]

Ready for a bit of filter free vacay🤗☀️💦 #bbop #india #kerala @ Manaltheeram Ayurveda Beach Village https://t.co/5VxFvj6cRw

[Beatrice Lindvall @BeatLin]

Salmon en papillote for dinner #bbop #bandb #foodstagram https://t.co/Mh18Ce9J2j

[Beatrice Lindvall @BeatLin]

Hollandse haaring, yumyumyum! #foodie food #bbop #conservatoriumhotel https://t.co/AsZFv4gbFo

[Beatrice Lindvall @BeatLin]

Today's brunch, homemade guacamole with ham! #bbop #food #foodie https://t.co/J8Sigk8pxg

[Beatrice Lindvall @BeatLin]

Lake side😃! #zug #restauranthafen #bbop @ Hafenrestaurant, Zug https://t.co/rUaIlDDVuv

[Beatrice Lindvall @BeatLin]

Gym time Zug style💪🏻! #gym #bbop #Zug https://t.co/TNjgMwgtkS

[Beatrice Lindvall @BeatLin]

Monday dinner, a chopped salad with feta, chicken, bacon, onions, tomatoes and a Dijon… https://t.co/Z46UIZKRZc

[Jim Stengel @JimStengel]

Say more by talking less. Your actions are so important. - @UKCoachCalipari #ONEBigIdea

[Jim Stengel @JimStengel]

Be a servant leader. Care more about the team than yourself. - @UKCoachCalipari #ONEBigIdea

[Beatrice Lindvall @BeatLin]

Obligatory gym picture! #bbop #fit2016 #gyming #rome https://t.co/GN8mGXs0yM

[Beatrice Lindvall @BeatLin]

Pool side! #cavalieri #bbop #sunnydays ☀️☀️☀️☀️☀️ @ Rome Cavalieri, Waldorf Astoria Hotels &… https://t.co/2uKu5Se5c8