kristerka

CEO and Change Maker

[kristerka @kristerka]

Thanks @WSJ for writing this story. We all need to step up as creative leaders. #advertising #DigitalMarketing #wsj #Creative https://t.co/yL2g90btEC

[kristerka @kristerka]

We keep reading in the media about an AI bubble. The potential AI bubble won't burst because the tech fails.

It'll burst because nobody trusts it enough to use it at scale.

No governance, no trust. No trust, no adoption. No adoption, and all those billions were spent building something brilliant that sits in a sandbox.

Governance isn't the brake on AI. It's the only thing standing between this boom and the next bust.

That's why we built Dirion.

https://t.co/JbUY3B8bTN
#ai #euaiact #governance #aibubble

[kristerka @kristerka]

Today we launched Dirion.

As AI agents become part of business-critical processes, organizations need more than powerful AI.

They need control.

Dirion is an initiative to create a control layer for AI—enabling governance, compliance, enforcement, auditability, and traceability across AI agents, AI applications, and autonomous workflows.

Our vision is simple:

Organizations should be able to know what their AI is doing, why it’s doing it, and intervene when needed.

Because trust and control will become the foundation of enterprise AI.

#AI #AIAgents #AIGovernance #EnterpriseAI #EUAIAct #TrustworthyAI #Dirion

https://t.co/JbUY3B8bTN

[kristerka @kristerka]

@qbrick_ab har signerat ett långsiktigt strategiskt samarbete med @NewsBonnier & @dagensindustri
Vi bygger nu en ny plattform på https://t.co/6g5mPBzILX för investerarkommunikation, med ambitionen att bli Nordens ledande nav.

https://t.co/1N3yfLKnI1

[kristerka @kristerka]

@qbrick_ab har signerat ett långsiktigt strategiskt samarbete med @NewsBonnier & @dagensindustri
Vi bygger nu en ny plattform på https://t.co/6g5mPBzILX för investerarkommunikation, med ambitionen att bli Nordens ledande nav. https://t.co/1N3yfLKnI1

[kristerka @kristerka]

AI Assistants: The New Religion! We’re entering a new relationship with technology. For decades, computers and software were tools. But AI assistants are becoming something else.
They listen.
They learn you.
They create with you.
Soon your AI assistant is your New Religion!

[kristerka @kristerka]

@klarnaseb 🚀🚀🚀

[kristerka @kristerka]

Want to know a secret? I just talked to a live AI avatar of myself — and it blew my mind!

At Qbrick, we’ve been exploring the next phase of AI communication:
a real-time AI avatar trained on your knowledge, tone, and style — and able to have a conversation.

It’s fully interactive, capable of answering questions on any topic you train it on, and can even start videos or share links in real time.

It can also analyze and understand live video content: during my test, I asked the avatar what color my hat — and it correctly replied red.

And yes… I tested it on myself.
👉 Check out this quick demo of me talking to my AI self.

We’re already working with clients to build tailored real-time AI avatars for customer service, sales, education, healthcare, pharma — and even a CEO coach that understands your leadership style.

The avatar space is evolving faster than anyone expected.

This technology has the potential to reshape how people learn, communicate, and take action.

In 2, 5, or 10 years… this won’t just be a tool. It will reshape how we learn, work, and communicate.
(Yes, the experience is not perfect today — but the potential is enormous).

#AI #avatars #transformation #Qbrick #innovation #genAI

[kristerka @kristerka]

AI Is Redefining How I Operate as CEO — And It’s Happening Fast.Over the past years, AI has quietly moved into the C-suite. As CEO of @qbrick_ab , a public company, I’ve seen firsthand how AI has shifted from being a simple tool to becoming a strategic partner in how I operate and lead.

To fellow CEOs:

Are you already using an AI assistant as part of your leadership and decision-making — or even as a future co-CEO?
I’m genuinely curious how widespread this shift has become.

My learnings:
1. Leadership — clearer, faster

My AI assistant now helps me:
• Stress-test decisions
• Prepare for board & investor discussions
• Spot blind spots early
• Navigate leadership

It acts like a coach, analyst, and chief of staff in one.
But the accountability is mine — I still make every decision.

2. Strategy — from slow cycles to real time

Work that used to take days now takes minutes. I can:
• Explore multiple scenarios
• Build and refine business cases
• Validate assumptions instantly
• Model future outcomes
• Turn ideas into structured plans quickly

Strategy has become continuous — not episodic.

3. Execution — scaled through AI

AI boosts my effectiveness across key areas:
• Board & investor communication
• Product and requirement thinking
• Financial models and forecasting
• Annual planning and OKRs
• Deep competitor analysis in minutes

This isn’t about replacing teams — it’s about enabling a CEO to operate at 5–10x speed.

4. Communication — more aligned than ever

AI helps me:
• Sharpen narratives
• Tailor messages for different audiences
• Align leadership and markets
• Communicate decisions with clarity

The result: a faster, more unified organization.

5. And it’s already reshaping our business

We recently signed a major enterprise customer who found Qbrick via ChatGPT. Not through marketing. Not through outreach.
But through an AI assistant recommending us.

Customer discovery has officially changed!

The big question:

What happens when AI assistants stop reacting — and start anticipating, synthesizing, and co-creating? When they function less like tools… and more like strategic partners?

I’d love to hear from other CEOs:

How deeply is AI integrated into your leadership today — and where do you see it going? #ai #leadership #ceo #qbrick #transformation #future

[kristerka @kristerka]

Is this still art? Should we use AI to create new experiences?
Portrait of a Young Woman (1490) by Domenico Ghirlandaio #ai #art

[kristerka @kristerka]

The Future of Work: Your Manager Is an AI Assistant — and So Are Your Colleagues and HR-manager.

The workplace is undergoing the biggest shift since the industrial revolution — and this time, it’s not automation around us, but automation with us.

Very soon, your daily team might look like this:
#ai #aiassistant #transformation #workplace #future @BrainrotResearch

[kristerka @kristerka]

@recap_david Avatar

[kristerka @kristerka]

@felixprehn Ai

[kristerka @kristerka]

@anshnanda @v_computer Do we really need more apps?

[kristerka @kristerka]

@sama 🚀🚀🚀

[kristerka @kristerka]

What if your next coach… was you?
AI in learning is moving beyond adaptive quizzes and recommendations. Imagine logging into your company’s LMS and being greeted by an AI avatar that looks, sounds, and behaves like you.
👉 Would you feel more accountable to yourself?
👉 Would your learning be more engaging, personal, and memorable?
👉 Could this be the breakthrough that makes corporate training finally stick?
The intersection of AI, avatars, and learning design is about to transform how we develop skills. The question is not if — but how personal we’re willing to make it.
Would you learn more efficiently if your AI avatar looked like you?
#AI #Learning #FutureOfWork #EdTech #LMS #AVATAR

[kristerka @kristerka]

ChatGPT is about to fundamentally change e-commerce and shopping
Sam Altman recently shared a screenshot from his own ChatGPT account — and one section stood out: “Orders.”

This may seem like a small detail, but it signals a massive shift. Imagine a future where:
•You don’t need to search across dozens of sites — you simply ask ChatGPT.
•Shopping becomes conversational, personalized, and frictionless.
•“Add to cart” is replaced by a direct dialogue with an AI that knows your preferences, budget, and even delivery options.

We’re at the tipping point where AI moves from assisting decisions to transacting directly.
And that will transform how we think about e-commerce and how we connect with brands.

The question isn’t if ChatGPT will disrupt shopping — it’s how fast your business can adapt.
#chatgpt #openai #ecommerce #ai #assisstant #agentic #shopping #retail

[kristerka @kristerka]

What if a fashion show could happen underwater?
At Grandview Aquarium in Guangzhou, mermaids turned the ocean into a stage — and it felt like the runway of the future.
#brand #experience #fashion

[kristerka @kristerka]

@TrumpGirlLove ❤️❤️❤️

[kristerka @kristerka]

@CaitlinClark22 ❤️❤️❤️

[kristerka @kristerka]

The only way to give a keynote on AI… is as an AI avatar. 🤖✨

When my digital twin took the stage, it wasn’t just a tech demo — it was a glimpse of what leadership might look like tomorrow.

In a world where AI can replicate presence, voice, and delivery, leaders face a choice:
➡️ Compete with the machine
➡️ Or embrace it to amplify authenticity and reach

I believe the future of leadership is not about being everywhere at once, but about creating meaningful connections — whether human-to-human, human-to-AI, or even AI-to-AI.

Some will see this as gimmick. I see it as inevitability.

What do you think: will AI avatars strengthen leadership — or dilute it? #ai #avatar #leadership #qbrick #innovation #future Go Team Qbrick