Beau Button

President/CTO/Co-Founder, Atlas Reality & Tesoro XP | Redefining Gaming through Innovative AR Development | Entertainment-Oriented Gaming Monetization

[Beau Button @beaulbutton]

AI is changing org structure as much as workflow.

As execution speeds up, companies flatten layers and push more ownership downward.

That increases the importance of judgment, communication, and operational clarity very quickly. https://t.co/4Ia6rlQSum

[Beau Button @beaulbutton]

Google I/O made it pretty clear where this is heading.

AI is becoming a persistent operating layer across search, shopping, communication, and workflows.

The interesting challenge stops being prompts and starts becoming orchestration, context, and trust. https://t.co/ZGCu3ifwYv

[Beau Button @beaulbutton]

AI is pushing engineering roles closer together.

Data, software, and AI engineering increasingly feel like parts of the same system.

As execution speeds up, judgment, architecture, and workflow coordination start mattering more than specialization alone. https://t.co/OMxi87Qn7X

[Beau Button @beaulbutton]

The future of AI feels less about replacing tasks and more about orchestration.

Multiple tools, agents, and workflows interacting at once.

The bottleneck becomes coordination: how information moves, who validates outputs, and how systems stay coherent at speed.

[Beau Button @beaulbutton]

Meta raising AI spend to ~$145B while saying they don’t know the “right” company size yet tells you everything. The tech is moving fast. The operating model is still being figured out. That gap is where most of the change is happening.

Link: https://t.co/UEBuHUAJFd

[Beau Button @beaulbutton]

Fun fact: Tesoro started as an internal system at Atlas.

Players earn in-game rewards from real-world spending. Things like gas, dining out, & other regular degular purchases.

It worked, so we turned it into a platform for other developers.

Incentive matters. Simple as that.

[Beau Button @beaulbutton]

More people are leaving Big Tech to build. We’re seeing why firsthand. AI is embedded across Atlas and Tesoro, and it changes how much one person can handle. What used to take a team now takes a few people with the right systems. This is only the start. https://t.co/1Dac76uTIr

[Beau Button @beaulbutton]

Meta planning to cut ~10% of its workforce while investing in AI says a lot about where things are heading. AI changes how much one person can handle, and that reshapes team structure. Hiring is already shifting toward higher-leverage roles. https://t.co/7qh8IZO6aS

[Beau Button @beaulbutton]

I wrote off ChatGPT at first. Felt like crypto all over again.

Then I started using it.

Now we use AI across Atlas and Tesoro. Ops, support, engineering, finance. It’s how we run the company.

We’re hiring fewer people and getting more done.

That shift is already here.

[Beau Button @beaulbutton]

Entertainment vs utility.

Most games are built for attention. We built to pay players, and behavior changes fast.

You’re no longer competing for boredom time. You’re something people come back to with intent. Bottom-line? Incentives drive everything.

🔗 https://t.co/hKszcABbQY

[Beau Button @beaulbutton]

Sup, nerds.

I joined Bant Breen for The Uncaged Show for a great convo on what we're building at Atlas Reality & Tesoro XP, how user behavior shifts when incentives are aligned, & what that looks like in practice as you scale across different markets.

🎧https://t.co/hKszcABbQY

[Beau Button @beaulbutton]

Romero saying today feels worse than the 1983 crash should get attention. Budgets are $300M+, teams are massive, and even hits lead to layoffs. That’s an incentives problem. Small teams that stay lean and build tight loops around player behavior have a real edge right now.

[Beau Button @beaulbutton]

15k negative Steam reviews vs an in-game feedback tool the devs actually used. That tells you everything. Public channels reward emotion. In-game systems give you detail you can build on. If you want better decisions, design how feedback enters your game. https://t.co/EqItMK08ZY

[Beau Button @beaulbutton]

DLSS started as a performance win. Now AI is shaping the final image itself, from faces to fine detail. That shifts the conversation toward authorship. When the output drifts from what artists built, players notice. https://t.co/44jFfwPR3Q

[Beau Button @beaulbutton]

“AI isn’t new” is true, but it misses the point.

Old AI improved gameplay. Generative AI is moving into art, writing, and design.

That’s a different shift entirely.

Players love smarter systems. They’re far more mixed on content built by models. https://t.co/QCqHWvZZTp

[Beau Button @beaulbutton]

One of the ideas behind Tesoro started with a simple question:

Retailers spend billions trying to influence purchases.
Games struggle to monetize players who love the experience but don’t want to spend.

Connecting those two systems turned out to be surprisingly powerful.

[Beau Button @beaulbutton]

Xbox adding Copilot so players can ask AI how to beat bosses or craft items.

Most of that info already lives on YouTube, Reddit, and community wikis.

The real test: are the answers good enough that players trust them more than the community? https://t.co/0tiE3XZR15

[Beau Button @beaulbutton]

One of VR’s biggest challenges has been distribution.

Meta’s Andrew Bosworth says customer acquisition is now the real problem for VR gaming.

Great games exist. The next phase is lowering friction so millions more people actually enter the ecosystem. https://t.co/zfSA1RYiBx

[Beau Button @beaulbutton]

Meta moving Horizon Worlds toward mobile-first highlights a core reality for virtual worlds: scale follows accessibility.

Mobile brings billions of potential users and constant connectivity. Creator ecosystems grow fastest where entry friction stays low. https://t.co/QYfTZ1NavZ

[Beau Button @beaulbutton]

New York suing Valve over loot boxes pushes game monetization further into formal legal territory.

Randomization + real money + resale markets draws scrutiny fast.

The platforms that last will design economies built for transparency and long-term trust. https://t.co/p2nhSLit1U