Jules DiMaio

⚡️only happens when it’s ⛈️

[Jules DiMaio @beauxartsboy]

If I had to summarize pride in 1 photo @LadyLandFest @Madonna & friends

[Madonna Records @MadonnaRecords]

.@Madonna's "CONFESSIONS II" Estimate equivalent units sales worldwide:

1st. week 350,000
2nd. week 85,000
Total 435,000 Equivalent units sales.

"Based on official sales and chart positions."

Official Sales:
France 25,491 /5,012 = 30,502
Italy 12,360 (1st week).
Japan (import) = 3,562
Spain 10,875 (1st week).
UK 48,502 /7,758 = 56,260
USA 134,000 /36,000 = 170,000

[Hit Signal @hitsignal]

Madonna posts her best second-week performance on the Billboard 200 since ‘MDNA,’ with ‘CONFESSIONS II’ landing at No. 12 in its second week.

Second-week comparison:

MDNA: No. 1 → No. 8
Rebel Heart: No. 2 → No. 21
Madame X: No. 1 → No. 77
CONFESSIONS II: No. 1 → No. 12

[Delirious7575 @delirious7575]

Another glowing review of #Madonna's Confessions II in which the writer calls it her best album ever. Its wonderful seeing her new work being praised at this level. Its an incredibly difficult feat for a legendary artist to achieve this result because their old work is so revered

[Madonna Literal @MadonnaLiteral1]

Pitchfork elege School entre as candidatas a Música do Verão de 2026:

"Entre a mixagem contínua e primorosa do produtor Stuart Price e o tom confessional incomum, o 15º álbum de Madonna exige que você se entregue completamente; cada faixa aqui tem um propósito. Embora haja algumas candidatas legítimas a hit do verão (“Bring Your Love”, “Danceteria”, “L.E.S. Girl”), estou extasiado com “School”, o clímax de tirar o fôlego da introspectiva segunda metade do álbum. Com seus pads suaves, graves potentes e sussurros masculinos em tom grave, a sonoridade é como deslizar seu corpo suado e escorregadio contra o de outra pessoa, ou se enrolar em lençóis de cetim. Há um motivo para a entrada do badalado Knockdown Center de Madonna ser entre as pernas dela. Sua especialidade sempre foi música para o corpo, e “School” é o coração pulsante e visceral de Confession II."

[★ @daanceteria]

her voice is like a warm hug ♡

[Madonna Literal @MadonnaLiteral1]

Madonna e sua família assistindo a final da Copa do Mundo

[MR. POP @MrPopOfficial]

Madonna’s ‘Confessions II’ spends a second week in the Top 10 in Australia, down just 5 spots to #6, after debuting at #1

[DrownedMadonna @DrownedMadonna]

When Warner’s marketing team learned Madonna was planning another album, the reaction was excitement laced with fear. “We were also absolutely terrified,” Warner’s head of marketing Natasha Billing admitted at a recent London industry talk. Her description of the artist was unusually candid: “If you can think about the most powerful, opinionated creative director you have ever worked with — that’s kind of her.” Every idea ended at one desk: “The signoff process internally ultimately ends with Madonna. If she doesn’t like it, she won’t do it.”

The campaign was developed under heavy NDA, with special project code names, designed to hold its secret until Coachella. Then Coachella happened — and Madonna detonated her own launch plan. “The genie was out of the bottle,” Billing recalled. “All of our plans for the release of the first single were thrown out of the window completely, because Madonna basically decided she wanted to release the work into the world almost immediately.” Half the assets weren’t ready. “The drive was about: go.”

What was sacrificed? Labels normally pitch tracks to DSPs — the streaming platforms — weeks in advance to secure playlist placement, alongside pre-saves and synchronized asset drops. For “Bring Your Love”, that runway simply didn’t exist: “best practice around pitching to DSP partners” went out of the window. The track went from surprise Coachella debut to release in roughly two weeks — and still hit No. 1 on iTunes within hours.

The chaos produced one of the era’s best moments. With everything re-synced around wherever Madonna physically was, the team caught a window when she was in London to have her join the fly posting herself, pasting her own campaign posters onto the city’s walls — with East London and Brick Lane among the most saturated areas.

The organizing idea was “Confessions After Dark,” born from a detail Stuart Price shared at a listening party: Madonna insisted on making the album at night, because it’s meant to be experienced as a set, in a club environment. So the campaign went out at night too.

And here’s the fascinating part: the agency revealed the raw pitch list, exactly as the ideas first came out of the room. “Why don’t we turn Oxford Circus into a nightclub? Why don’t we use the Grindr app to get users to post confessions at night? Why don’t we project those confessions onto the walls of LGBTQ+ nightclub scenes? Why don’t we start thinking about the new way to start a night being a drink that looks deceptively like a disco ball?” Then the admission: “Now, not all of these things happened.” Most didn’t take shape as pitched — but knowing they existed is half the fun, and let’s say it plainly: Oxford Circus turned into an open-air nightclub would have been genuinely spectacular. The confessions concept survived, mutated — collected via QR code on “confessions vans” circling Soho during Pride, and projected onto Madame Tussauds. The nightclub concept condensed into Club Confessions: London, the Grindr-powered launch party at Magazine London on July 2, where guests entered through giant inflatable legs straddling a speaker and Madonna appeared at midnight announcing “Mother is here.”

One landmark idea made it through almost intact. “We even went so far as to put Madonna’s legs, very avant-garde, onto some major London landmarks.” They wanted Marble Arch and didn’t get it. So at 11pm on release Friday, just before Pride, the boombox-legs image was projected onto “the second best arch in London”: Wellington Arch. Around it, the after-dark slate went live — Old Street Roundabout, the Soho vans, the Tussauds projections — while an interactive map plotted Madonna’s route from Heathrow against every outdoor site and gay venue in the city, so both the queen of pop and her actual audience would see the advertising.

As Billing put it: “Playing it safe has never been the option… it’s certainly not something that Madonna would have wanted us to do.”

[Jules DiMaio @beauxartsboy]

Who wants to be a sad salad sister with me?

[Marsha IS CONFESSING @marsha_falcone]

É tão raro ver a Madonna expressar uma felicidade tão genuína assim em público 😭

[Pop Hub USA @PopHubUSA]

Good News! Confessions 2 won’t have the disastrous drop that was predicted. Remember—HITS numbers DO NOT include her website numbers. And last week, it sold 34k more than initial prediction. Could still end up Top 10 on Billboard 200. Albums by Legacy acts usually fall completely off in 2nd week.

[Jules DiMaio @beauxartsboy]

@charts_sabrina And we’re so happy she is!