Rebecca B. Hofstetter

VP, Content and SEO @CarnegieHQ. Former university writing instructor. I like all things autumnal. M.A. @IowaStateU, B.A. @EastCarolina.

[Rebecca B. Hofstetter @beccablanchette]

Happy to share our new @CarnegieHQ white paper: SEO + Website Impact on Prospective Undergraduate Students' College Search. We heard from over 6,000 prospective undergrads and translated their responses into actionable #SEO and #ContentMarketing insights.
https://t.co/MMGhOAHWjl

[Rebecca B. Hofstetter @beccablanchette]

Join @CarnegieHQ on May 22nd for a FREE virtual Digital Marketing Workshop! I'll be presenting the session titled: "Developing and Optimizing High-Performing Program Pages." Sign up ⬇️ #hemktg #emchat #highered https://t.co/mXgSyvDQD7

[Rebecca B. Hofstetter @beccablanchette]

It's happening—@Google SGE is slowly rolling out of beta! Catch me and my colleague Kate at @UofIWebCon in a couple of weeks where we'll be talking about how to incorporate SGE into your SEO strategy.

https://t.co/kDojTmbkKv

[Rebecca B. Hofstetter @beccablanchette]

Hey higher ed marketers, have you updated your @Google Business Profile(s) at all this year? In this short webinar, we talk about what's new with GBP in 2023. #hemktg #emchat #highered #SEO https://t.co/td1k30c6YY

[Rebecca B. Hofstetter @beccablanchette]

Latest @Sugarwishgirl treats courtesy of @CarnegieHQ's Web division♥️ Pumpkin spice popcorn and sour cream and chive popcorn! 🎃🍿

[Rebecca B. Hofstetter @beccablanchette]

Bookmark it. Favorite it. We are sharing best practices for formatting and optimizing your higher education institution's program pages! #hemktg #emchat

How to Create High-Performing Academic Program Pages on Your Higher Education Website

https://t.co/HjzGS6XCbh

[Rebecca B. Hofstetter @beccablanchette]

New @CarnegieHQ blog post written by my lovely colleague Mia Pang. This article is basically a crash course on all things Google Business Profile for higher ed. #hemktg #emchat @GoogleMyBiz

https://t.co/vmxY4tMF6I

[Rebecca B. Hofstetter @beccablanchette]

Another day, another Google algorithm change. Big blow for sites that rank really well for how-to articles 😞 though these are less applicable to higher ed. However, the FAQ changes that are also being rolled out could affect colleges and universities.

https://t.co/T4xnNnIQeG

[Rebecca B. Hofstetter @beccablanchette]

In @CarnegieHQ's newest blog, we outline 8 best practices for accessible and effective anchor text and linking strategy. These tips are essential for anyone at your institution who creates web content. #SEO #accessibility #contentmarketing #hemktg

https://t.co/XpzF6zyWln

[Rebecca B. Hofstetter @beccablanchette]

Thanks to @UofIWebCon 🌽for inviting me to lead a session today. Had fun talking about how you can maximize your visibility in Google search results by optimizing your content for special SERP features. #UofIWebCon #hemktg

[Rebecca B. Hofstetter @beccablanchette]

We also ran a similar survey to prospective graduate students:
https://t.co/uMSWz3RjIe

[Rebecca B. Hofstetter @beccablanchette]

Happy to share our new @CarnegieHQ white paper: SEO + Website Impact on Prospective Undergraduate Students' College Search. We heard from over 6,000 prospective undergrads and translated their responses into actionable #SEO and #ContentMarketing insights.
https://t.co/MMGhOAHWjl

[Rebecca B. Hofstetter @beccablanchette]

Learn from @CarnegieHQ's SEO and content team what trends your higher education institution should be on top of in 2023! #hemktg #emchat

https://t.co/Yrhy1oSoob

[Rebecca B. Hofstetter @beccablanchette]

Learn more about how the SEO team @CarnegieHQ helped the University of Central Oklahoma create and optimize online program content that lead to a 155% increase in organic clicks, 386% increase in impressions, and 201% increase in traffic! #hemktg #emchat

https://t.co/jEaMqFC49x

[Carnegie @CarnegieHQ]

We’re thrilled to welcome @MaguireAssoc to Carnegie! As one of higher ed’s most trusted and reputable enrollment management firms, Maguire will add Financial Aid Optimization and Predictive Analytics to our list of comprehensive solutions for higher ed. https://t.co/9lcWLtWLdi

[Simon Vreeman @vreeman]

Did everybody finished their Google Analytics 4 implementation in time?

[Sam Underwood 🇬🇧 @SamUnderwoodUK]

I find a lot of people think SEO is all technical.

It's not.

[Rebecca B. Hofstetter @beccablanchette]

Calling all higher ed marketers and enrollment professionals, have you signed up for @CarnegieHQ's free, virtual Connection conference?⬇️ #hemktg #EMchat

https://t.co/yt7La84LEP

[Rebecca B. Hofstetter @beccablanchette]

I agree with all of this.

[🔎 Derek Flint ↗️ @I___DEREKflint]

Here are 17 #SEO tactics I've come to love for improving rankings + conversions on content 👇

Aka tactics that represent comprehensive #contentmarketing best practices rather than spammy, traffic-desiring ad spammers.

[Rebecca B. Hofstetter @beccablanchette]

Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the institution. #hemktg #emchat
https://t.co/Ua2GaaT5Rq