Center for Behavioral Decisions

A research consulting company that investigates and analyzes human decision-making processes and provides field consulting.

[email protected]

[Center for Behavioral Decisions @becisions]

🚀 Exciting news: The Center for Behavioral Decisions is a Featured Startup at #WebSummit Lisbon 2025!

🎉We’re celebrating with an exclusive 20% off General Attendee tickets:

https://t.co/CUeXsWt9IH

Let’s connect on behavioral science!
📩 [email protected]

[Center for Behavioral Decisions @becisions]

💡 Alessia Canuto unpacks why material buys fade fast—while experiences (travel, learning, community) build identity, connection & lasting happiness.

👉 https://t.co/oROHMGRhzU

#BehavioralScience #ROI #Happiness #Wellbeing #Psychology #PersonalGrowth

[Center for Behavioral Decisions @becisions]

Research shows prices look cheaper when positioned underneath (Barone et al., 2020).

Why it works: 🧠 “Down = less” → bottom placement feels cheaper.

Best for: low-cost items, bottom-left/center placement.

#BehavioralScience #PricingStrategy #Neuromarketing #CX #RetailTips

[Center for Behavioral Decisions @becisions]

It’s the Fresh Start Effect: we’re more motivated at new beginnings — a week, month, school year.

🧠 Landmarks help us:
✅ Break routine
✅ Reframe identity (“summer me” → “September me”)
✅ Refocus on goals

#BehavioralScience #Psychology #Motivation #Goals #BehavioralDesign

[Center for Behavioral Decisions @becisions]

📑 This is the mentioned article on the previous tweet: https://t.co/NlTMjqnDE6

[Center for Behavioral Decisions @becisions]

Choice Overload: When more options lead to fewer decisions.

In theory, more choice means more freedom.
In reality, too much choice leads to overwhelm, decision fatigue, and often, no decision at all.

📩 Let’s talk: [email protected]

#ChoiceOverload #BehavioralScience #UX

[Center for Behavioral Decisions @becisions]

Why do people follow rules—even costly, arbitrary ones?

New research in Nature Human Behaviour shows it’s not just about incentives.

🔍 The CRISP framework:
C - Conformity
R - Respect
I - Incentives
S - Social Expectations
P - Preferences

🔗 https://t.co/8mV9jFiDdA

[Center for Behavioral Decisions @becisions]

Behavioral science to boost #ecommerce performance:

✔️ Smart, personalized recommendations
✔️ FOMO & social proof that spark urgency
✔️ Gamified loyalty that keeps people coming back
✔️ Frictionless checkouts
✔️ Messaging that motivates

📩 [email protected]

#FOMO #UX #CRO

[Center for Behavioral Decisions @becisions]

📝 New from @DivyaT_BeSci

🏆 Cannes Lions 2025 Grand Prix winner
🎬 Emotion-rich, color-coded, animated captions
💡 Inclusion meets storytelling

🔗 Full article: https://t.co/OEXiKdwMI7

#Accessibility #BehavioralDesign #CaptionWithIntention #CannesLions2025 #InclusiveDesign

[Center for Behavioral Decisions @becisions]

@rajeshlele Tastier, thanks! 😀

[Center for Behavioral Decisions @becisions]

🎯 Think your coffee tastes different some days? It might be crossmodal perception—how our senses mix.

☕ Coffee tastes more bitter in white mugs (Van Doorn et al., 2014)

🥔 Chips taste fresher with a louder crunch (Zampini & Spence, 2004)

📩 [email protected]

[Center for Behavioral Decisions @becisions]

Beautiful social scientists earn more. Beautiful natural scientists earn less.

🧠 A new study shows how stereotypes about beauty, brains, and discipline shape speaking fees.

🔗 https://t.co/sxpqVgrgAA

📩 [email protected]

#BehavioralScience #HaloEffect #SocialScience #Bias

[Center for Behavioral Decisions @becisions]

✨ “Creativity is seeing what others see and thinking what no one else ever thought.” — Einstein

Reframe familiar problems, prototype boldly, and let curiosity lead the way. What’s your most unexpected insight?

✉️ [email protected]

#BehavioralScience #Innovation

[Center for Behavioral Decisions @becisions]

🧠 The Zeigarnik Effect: unfinished tasks stick in our minds longer than completed ones.

• Show “3/5 steps done” progress bars
• Release content in cliff-hanger chapters
• Break flows into micro-tasks with one left undone

✉️ [email protected]

#BehavioralDesign #UX

[Center for Behavioral Decisions @becisions]

Temptation Bundling hack:

☕️ Your favorite coffee only during your power-hour focus sprint
🎧 That new playlist only while you draft your next strategy doc
📚 Exclusive articles unlocked after 20 mins of reading industry papers

✉️ [email protected]

#BehavioralDesign #Habits

[Center for Behavioral Decisions @becisions]

🔴 Why do streaks stick? Four behavioral hacks:

1️⃣ Loss Aversion
2️⃣ Goal Commitment
3️⃣ Endowed Progress
4️⃣ Identity Reinforcement

Turn one-off users into daily loyalists.

✉️ [email protected]

#BehavioralScience #Gamification #Engagement

[Center for Behavioral Decisions @becisions]

Why do we set goals on Mondays, birthdays, or January 1st?

📅 It’s called the Fresh Start Effect:
We’re more motivated after a “temporal landmark” because it feels like a clean slate.

#BehavioralScience #FreshStartEffect #BehaviorChange #Motivation

[Center for Behavioral Decisions @becisions]

🧠 The Ability Perception Gap

We often misjudge our own abilities—and others’.

➡️ Dunning-Kruger Effect: Low skill, high confidence
➡️ Imposter Syndrome: High skill, low confidence

📩 [email protected]

#BehavioralScience #Leadership #CognitiveBias

[Center for Behavioral Decisions @becisions]

🧠 What you wear affects how you think.

A 2012 study found that wearing a lab coat improved attention—but only when it was described as a doctor's coat, not a painter’s or just seen on a table.

📩 [email protected]

🔗 https://t.co/0fYDa5xmxE

#BehavioralScience #Psychology

[Center for Behavioral Decisions @becisions]

Gen AI boosts productivity 🚀 but lowers motivation 😕

📉 -11% intrinsic motivation
📈 +20% boredom
💡 Less creativity & control

🔗 https://t.co/j4knqgcYaJ

#AIParadox #BehavioralScience #FutureOfWork