Madhu Viswanathan

I opine under 2 circumstances. When it rains and when it doesnt
Asst. Professor @ISBedu
#distributionchannels #salesforce #digitalmarketing, #bigdata #analytics

[Nassim Nicholas Taleb's Wisdom @TalebWisdom]

Nassim Taleb on "True Wealth"

[Indian School of Business (ISB) @ISBedu]

Aritra Bhattacharya, a doctoral candidate in marketing at the Indian School of Business (co-supervised by Prof. Raghu Bommaraju and Prof. André Bonfrer), has received multiple recognitions for his dissertation proposal, titled ‘Incentive Design for Sales Managers: Impact on Performance and Resource Allocation.’

He has been recognised as the runner-up in the prestigious AMA Sales SIG/USCA Doctoral Dissertation Proposal Competition 2025 and was recently honored at the 2025 AMA Winter Academic Conference in Phoenix, Arizona. He is also one of the three winners of the NASMEI Research Grant 2024 and is an ongoing finalist in the ISBM Doctoral Support Award Competition 2024.

[Madhu Viswanathan @beerbawl]

Thank you @IESEGResearch for hosting me. What a wonderful group! Thank you for all the feedback on my research in #Sales .

@ISBedu

[IÉSEG Research @IESEGResearch]

During the 2024 Fall Marketing Symposium @IESEG, we had the honor of hosting Jennifer Argo (@UAlberta), Davide Proserpio (@USC) and Madhu Viswanathan (@ISBedu).
More info > https://t.co/sKtXVr7KE2 #IESEGResearch #Marketing @Lem_UMR9221

[Madhu Viswanathan @beerbawl]

I missed what I heard was a great two days of interaction on many fronts.

[Indian School of Business (ISB) @ISBedu]

We were honored to host @tmkrishna, acclaimed Indian classical musician and Magsaysay Award winner, at our Hyderabad campus. As part of our Artist-in-Residence programme, he engaged with the ISB community, sharing his artistic journey during an inspiring Fireside Chat.

[Eric Seufert @eric_seufert]

Your phone isn't secretly listening to you for ad targeting https://t.co/hYd9keZKPk

[Madhu Viswanathan @beerbawl]

Very nice paper on a very important topic #darkpatterns #privacy

[Andrey Fradkin @AndreyFradkin]

Excited to announce a new paper on dark patterns and competition online! You’ve seen cookie banners all over the internet, some with dark patterns that make it hard to reject cookies.

We conducted a field experiment about these banners to study how people choose to share their data as a function of the interface (and whether it uses dark patterns).

We observe people as they browse the web organically, while our extension randomizes which pop-ups users see, and how often they see them.

[Pranav Jindal @pranav_jindal]

The marketing group at @ISBedu is hiring at all levels in all areas of research. In addition to marketing PhD students, those in economics and psychology and working on marketing problems are encouraged to apply.

https://t.co/RgujCgexw3

[Madhu Viswanathan @beerbawl]

@garjoh_canuck Congratulations 🎊🎊🍾🍾🍾🎊🎉🎉🎉

[Garrett Johnson @garjoh_canuck]

Join my public talk🗣️ on #PrivacySandbox Tuesday revealing:
- Our dashboard🎛️ on industry adoption
- 💥Early results🧑‍🔬 from the Privacy Sandbox experiment🧪 for publisher revenue💵 & advertiser performance🏃‍♀️
https://t.co/ee0ygkBuPU 1/2

[Madhu Viswanathan @beerbawl]

@garjoh_canuck 👏👏

[Anindya Ghose @aghose]

Reminder list of 25 biases to be aware of…..from the one and only maestro, the late Mr. Charlie Munger.

[Indian School of Business (ISB) @ISBedu]

On Armed Forces Flag Day today, we are pleased to announce the Armed Forces Scholarship in collaboration with the Department of Ex-Servicemen Welfare, Ministry of Defence, Government of India.

The scholarship will offer a 50% tuition fee waiver to armed forces veterans or serving personnel aiming to transition into civilian life. The waiver will apply across our postgraduate and advanced management programmes and will benefit 22 veterans each academic year.

Read more about the scholarship here: https://t.co/JapPqkxqcI

[Madhu Viswanathan @beerbawl]

Looking forward to this forum. It’s a great chance to understand the role that management #research plays in our daily lives.

If you have ever wondered the kind of research business school professors work on, this is it!! #isbadvantage

[DNV Kumara Guru | ಡಿ ನಂ ವೆಂ ಕುಮಾರ ಗುರು 🇮🇳 @KumaraGuru]

Research isn't just about facts and figures. It is a fusion of science and imagination. And framing India’s research future is a collaborative effort.

The ISB Insights Forum is an annual research showcase and a platform to spotlight key research shaping management discourse in India and abroad. It also seeks to recognise support from individuals - through their philanthropy, corporate expertise, and academic contributions - towards the advancement of research initiatives in the country. 

The forum aims to marshal the collective effort of academicians, policymakers, industrialists, and knowledge creators towards creating actionable agendas for the country as it approaches the milestone year of 2047. Headlined by some of ISB’s senior faculty, discussions at the forum will explore solutions to several of the thorny problems that the nation faces today and in the immediate future.

Join us in Mohali on November 24, 2023 to be part of the inaugural edition of the ISB Insights Forum. Register here - https://t.co/rcgqmYkOru

@ISBedu @ISBExtRelations

[Indian School of Business (ISB) @ISBedu]

Business analytics has transformed business processes and decisions. This affects how firms work with consumer data and make decisions to improve profitability. Academia and businesses can collaborate to enhance the impact of this transformation.

At the ISB INSIGHTS FORUM 2023, this session co-chaired by ISB Faculty @beerbawl and @pranav_jindal will have research talks on the implications for firms, consumers, society; and on how it can empower individuals.

Plus, there will be a panel discussion on 'ABOVE THE CLOUD WITH AI AND DATA SCIENCE: How Academia and Business Can Make Hay'.

Date: November 24, 2023, Venue: ISB Mohali campus
To know more and apply for an invitation, go to: https://t.co/V4LVGrMw81

#ISB #ISBInsightsForum #ResearchAtISB

[Indian School of Business (ISB) @ISBedu]

Presenting the flagship annual research event of the Indian School of Business, the ISB INSIGHTS FORUM, where leading industry experts will join ISB faculty in enlightening conversations. To be held on November 24 at the ISB Mohali campus, the forum is a vehicle to close the gap between academia and practice.

Thoughtful, insightful, sometimes provocative, the research talks and panel discussions will leave you a more informed person.

To know more and apply for an invitation, go to: https://t.co/V4LVGrMw81

#ISB #ISBInsightsForum #ResearchAtISB

[Garrett Johnson @garjoh_canuck]

“GOOGLE’S POST-COOKIE AD TECH—WHAT MARKETERS AND PUBLISHERS NEED TO KNOW”
https://t.co/VGYdMkpAGf

[Davide Proserpio @dade_us]

🎃🎃 NEW WORKING PAPER ALERT! 🎃🎃
"The Impact of Large Language Models on Search Advertising: Evidence from Google’s BERT" with my amazing Ph.D. Student Poet Larsen.

Link: https://t.co/QEUlBUyIkz

#marketing #LLMs #Advertising #EconTwitter #Google

[Indian School of Business (ISB) @ISBedu]

A joint report by the ISB Institute of Data Science and @EcomExpress_Ofc highlights many interesting facets of online shopping in India.

Though, metropolitan residents shop the most online, interestingly, the smaller urban hubs of India – otherwise known as Tier II cities – bring in the largest volume of online orders. Titled 'E-commerce Logistics: Unveiling Data Drive Shopping Patterns' the report suggests Internet penetration, urbanisation and the limited variety of products available at local stores are the primary reasons for the expected growth in smaller cities.

Read here: https://t.co/0z6cxJi11r

#ISB #OnlineShopping #Ecommerce

[Madhu Viswanathan @beerbawl]

@ershov_daniel Congratulations

[Madhu Viswanathan @beerbawl]

About time ..

[Tim Bresnahan @timobres]

Just attended the talk by Ederer et al. on toxic speech in EJMR at the NBER summer institute. @florianederer @paulgp with discussion from @ce_tucker. Heartbreaking. EJMR toxicity violates any standard of human decency or basic commitment to open science. MUST FIX THIS. /1