Carl Richards

Pay attention to money

and your relationship with it

will change.

[Carl Richards @behaviorgap]

Just a reminder.

[Carl Richards @behaviorgap]

A year ago today, Your Money was released into the world.

I called it a conversation grenade.

We avoid talking about money with the people we love. Then we wonder why a conversation about the numbers turns into an argument!

My hope was that these 101 sketches would give us a place to start.

So leave the book on the coffee table, or open it with someone you care about. If a sketch helps you have a conversation you weren’t sure how to begin, that’s what I wrote this book for!

Order a copy here, or wherever you love to buy books:
📘 👉 https://t.co/CfO0yjFGny

Give your clients a starting point for a better conversation about money. Order copies of Your Money in bulk with code YOURMONEY5 for an additional 5% off U.S. bulk orders. Keep a few copies in your office and ship out the others as holiday gifts.
📚 👉 https://t.co/l0PJUzN5Vt

[Carl Richards @behaviorgap]

We tend to think about risk by only asking one question: How likely is it?

That's a useful question. But it’s only half of the calculation!

A small chance of scraping your knee is very different from a small chance of dying.

👉 Risk has two parts… How likely is it? And what happens if it does?

You need both answers!

That’s the idea behind sketch #51, The Math of Risk, from my new book, Your Money.

📘 You can order a copy for yourself here or anywhere you love to buy books: https://t.co/CfO0yjFGny

📚 To order in bulk as gifts for clients, colleagues, or friends, use this link to get an additional 5% off U.S. bulk orders with the code: YOURMONEY5. → https://t.co/l0PJUzN5Vt

Your Money is 101 simple sketches designed to start better conversations about money. Keep it on your coffee table, dog-ear the pages that make you think, and share a sketch when a money conversation with someone you love gets stuck.

[Carl Richards @behaviorgap]

What is investing actually for?

You could beat the market and still miss every financial goal you have. You could also trail the market and still do everything that matters to you.

An index doesn’t know where you’re trying to go!

💪 Your money's job is to help you reach the destination you want.

[Carl Richards @behaviorgap]

For my Real Financial Advisor friends…

This sketch gives you a clean way to discuss a concentrated stock, cryptocurrency, private deal, or other exciting idea without judging the client. Put it on the table and ask them to name the game. That changes the conversation quickly!

You can license the sketch for client meetings, onboarding at your firm, presentations, newsletters, videos, email, or social media. As always, license my sketches at the Sketch Store here: https://t.co/PQ0BWYRC4k

For client copies of my latest book, Your Money, use code YOURMONEY5 for an additional 5% off U.S. bulk orders. https://t.co/IXeMahUZNV 💌 If you're outside the United States and would like to place a bulk order, send an email to [email protected] and the team can help!

[Carl Richards @behaviorgap]

A good investment still needs time.

Compounding cannot work on what an investor will not hold!

[Carl Richards @behaviorgap]

Long-term results often look boring at first.

Patience gives compounding time to become visible!

[Carl Richards @behaviorgap]

The best investment may be the one you can leave alone.

[Carl Richards @behaviorgap]

Diversification requires the humility to own something you dislike because you can't know what the future will favor.

[Carl Richards @behaviorgap]

A good story can make hope sound like research!

A smart friend told you about it, you read an article, you think you can explain why it should go up…

But before you invest, ask yourself, “What do I actually know?”

The market doesn’t care what we hope will happen.

This sketch is from my latest book, Your Money. You can order a copy for yourself here or anywhere you love to buy books: https://t.co/UUl2bkN1SZ

To order in bulk as gifts for clients, colleagues, or friends, use this link to get an additional 5% off U.S. bulk orders with the code: YOURMONEY5. https://t.co/YUhzQ80wEr

Leave a copy on your coffee table, in your conference room, or in the hands of the people who trust you!

[Carl Richards @behaviorgap]

When an investment has been doing well, buying it feels sensible.

You have proof. You can see the results!

The problem is that all the proof is behind you.

Past performance is information. It isn’t a plan.

[Carl Richards @behaviorgap]

We buy high and sell low, even though we know better.

At the top of the market, we can’t buy fast enough. At the bottom, we can’t sell fast enough.

Repeat until broke.

This behavior is normal, but acting on it can cost a lot!

My latest book, Your Money, was written for everyone brave enough to break the silence around money.

📚 If you’d like copies for your team, clients, or for the attendees of your next event, you can place U.S. orders in bulk at a discounted rate here: https://t.co/y1voLoLQOd

Use the code YOURMONEY5 for an extra 5% off.

Outside the U.S.? Email [email protected], and the team can help with a bulk order.

[Carl Richards @behaviorgap]

There’s a difference between what an investment earns and what an investor actually gets.

The return can happen. And we can still miss it.

Usually because we weren’t there long enough to receive it!

That’s what I like to call The Behavior Gap.

[Carl Richards @behaviorgap]

Clients often ask, “Should I spend less?”

Sometimes the better question is: “Is this way of spending actually giving you what you want?”

That question changes the conversation.

This idea comes from my new book, Your Money: Reimagining Wealth in 101 Simple Sketches.

Want a copy?

📘 Order a copy for yourself on Amazon or your favorite bookstore https://t.co/eRQVocEqp1
📚 Order in bulk to hand out to clients, prospects, or friends. Use this link to order and get an additional 5% off bulk orders (U.S. shipping only) with the code: ADVISOR5. https://t.co/CI9Tv7GZfZ
🌎 If you're outside of the United States and would like to place a bulk order of 25+ copies, email the team at [email protected].

Leave a copy on your coffee table, in your conference room, or in the hands of the people who trust you!

[Carl Richards @behaviorgap]

Put this sketch in front of a client who feels guilty about spending and ask, “Does this line up with what matters most?”

[Carl Richards @behaviorgap]

When you tell yourself, “Don’t look, don’t look, don’t look,” but you still look.

Sometimes the move is to redirect.

[Carl Richards @behaviorgap]

When it comes to experiences with people you love, spend the money.

Not every time.

Not without thinking.

But more often than your spreadsheet might suggest.

📚 This sketch is from my latest book, Your Money: Reimagining Wealth in 101 Simple Sketches. Order your copy here: https://t.co/ZN6TRvyRSg

[Carl Richards @behaviorgap]

Cheap things can cost us money.

They can also cost us time, attention, and hassle.

That part matters, too.

→ This sketch comes from my latest book, Your Money: Reimagining Wealth in 101 Simple Sketches. You can order it wherever you buy books, or here:
https://t.co/h2ifCPg9sS

[Carl Richards @behaviorgap]

At some point, the research costs more than the thing.

Just pick one and move on.

From my new book, Your Money: Reimagining Wealth in 101 Simple Sketches: https://t.co/vque1PIxMw

[Carl Richards @behaviorgap]

Most financial goals sound exciting in the beginning.

💪 Retire early.
🌎 Travel more.
💰 Give more away.

But for Real Financial Advisors, almost every meaningful financial goal eventually runs into the same question:

👉 How’s the cash flow?

That’s not just math. That’s behavior!

It's where values become visible, where the real work lives.

These are the kinds of conversations I love having with advisory firms, leadership teams, and conference audiences. If you’d like me to speak at your next event, my team would love to help make it happen. 💌 Email [email protected] and let's talk.

[Carl Richards @behaviorgap]

Most people think saving money starts with restriction.

Sometimes it just starts with noticing.

One small positive outcome changes what feels possible. That’s why tiny wins matter so much with money.