Last year @ChangeBcfg told people a flu shot was “reserved for you” or “waiting for you” and vaccination rates jumped. Jon Bogard of @UCLA proved this language changes the appeal of all kinds of offers and probes why in a series of 7 clever studies… #BEandHealth21
Nudges are interventions, big and small, aimed at getting people to act in their own best interest. We spoke with the originators of the concept of nudging, @CassSunstein & @R_Thaler, about its continuing impact on business and society https://t.co/EVI3J1jKZS #behavioraleconomics