Bruce Eidsvik

A Canadian running a consultancy that helps B2B SaaS companies build GTM best practices. Big on demand generation, customer experience, cycling and skiing.

[John Ivison @IvisonJ]

“China only cares about Canada right now because it sees opportunities to drive a wedge between U.S. allies” - Michael Kovrig.
https://t.co/0GtyJrWiE7

[John Ivison @IvisonJ]

"Ottawa's gamble on EV subsidies has proven to be a tax on the government's ignorance, billed to the long-suffering taxpayer".
https://t.co/nRPyVFAh43

[Brian Lilley @brianlilley]

Instead of spending all his time trying to get a better deal with China or convincing Stellantis to stay, why didn't Mark Carney try and get a better deal with the USA which would have helped Stellantis stay viable in Brampton?
I say it was politics.
https://t.co/OWqfA1JM9I

[🇮🇱Oran Ami-ge🇮🇱 @oranamige]

$OPEN - THE SHORTS HAVE A STRATEGY. OPENDOOR NEEDS ONE TOO 💡

@nejatian , @mikealfred , and the entire Opendoor stakeholder group need to understand that this is no longer just about shareholders losing money.

A continuously declining stock price creates a real problem for the company itself.

But first, let’s understand the mechanics of what’s happening.

THE SHORT SELLERS’ PLAYBOOK

They know exactly how to take advantage of a stock with weak demand and deteriorating sentiment.

The pattern is becoming increasingly frustrating:

- The stock gets hit with heavy selling pressure, sometimes losing 5–7% in a single session.
- Once it reaches lower levels, substantial sell orders appear on the ask, creating persistent overhead supply.
- As buyers hesitate and wait for momentum to return, selling pressure can dominate the entire session.
- The lower the stock goes, the more negative the sentiment becomes, discouraging fresh buyers.
- Meanwhile, short exposure can continue to grow, and existing short positions can show paper profits without any immediate need to cover.

This is the important part: they don’t need to force a dramatic collapse in one day. They can let the lack of demand do much of the work for them.

Every lower trading range becomes the new reference point. Every failed recovery reinforces the negative narrative.

And unless something changes, why would they rush to cover?

WHY THIS IS DANGEROUS FOR OPENDOOR 💡

This isn’t simply a matter of shareholders watching their portfolios decline.

A shrinking market capitalization can:

1. Make future equity financing significantly more dilutive.
2. Weaken Opendoor’s ability to use its shares for strategic acquisitions.
3. Discourage institutional investors and potential strategic partners.
4. Undermine confidence in the company’s turnaround.
5. Create a dangerous disconnect between operational progress and market valuation.

In other words, the stock price can become an obstacle to the very transformation management is trying to execute.

SO WHAT CAN MANAGEMENT DO?

I believe it’s time for a coordinated, legally compliant response:

1. Insider buying: Meaningful open-market purchases by Kaz, Mike, and other eligible insiders. Show real conviction and skin in the game.
2. Institutional capital: Mike should leverage his relationships to explore bringing serious long-term investors into the story.
3. Buybacks: Evaluate whether a disciplined repurchase program makes financial sense, considering cash reserves, operating needs, and trading liquidity.
4. Mobilize stakeholders: Rabois needs to consider moving beyond words and contributing tangible support. And if Eric Jackson is still involved, bring him back into the conversation.
5. Business catalysts: Accelerate and communicate developments around 3P List, Buy with Opendoor, title & escrow, Home Loans, and strategic partnerships.
6. Understand the battlefield: Track short interest, borrow costs, utilization, lending availability, and days to cover. Know exactly what the company is facing.

AND YES, A SHORT SQUEEZE CAN BE PART OF THE EQUATION.

Not something to manufacture or manipulate, but a potential consequence of real buying demand, improving fundamentals, positive catalysts, and a sustained change in market sentiment.

When the equation changes, short sellers may find themselves facing a very different risk/reward profile. Some may have to reduce exposure and buy shares back.

MY MESSAGE TO KAZ AND MIKE:

The shorts know what they’re doing. They have a strategy, they understand market mechanics, and they’re taking advantage of the current environment.

Opendoor needs to demonstrate that it understands the game too.

I’m not asking management to artificially support the stock.

I’m asking for leadership, coordination, and decisive action.

Don’t just defend the business. Defend the company’s ability to create shareholder value.

It’s time to change the dynamics 🤞🏻

@nejatian
@mikealfred
@rabois

[Bjorn Lomborg @BjornLomborg]

Mark Carney, the climate banker turned prime minister, keeps Canada's net zero by 2050 promise

The bill: C$1,650 billion ($1,190 billion)
The world gets 0.0160°C less warming in 2100

31¢ back on every dollar

https://t.co/RkRo3bXap5

[Lex Fridman @lexfridman]

NVIDIA letting Jensen go is a huge mistake, for America and for humanity. It's Apple firing Steve Jobs all over again, but much bigger, given the role of AI in defining the future of our world.

I've been keeping quiet on this out of respect for Jensen's family and team, who I've met and who are amazing humans, and because I personally hate infidelity. So my heart goes out to them in this difficult personal family moment.

But I can also say that Jensen is human, and makes mistakes like all of us do. Not that I matter at all, but I've known Jensen for a long time and have gotten the chance to spend a lot of time with him, behind the scenes, away from mics and cameras. I have seen him show kindness, humility, care to everyone around him, including strangers, including from the poorest most struggling parts of society, treating all the same with the same thoughtfulness and attention, because they are fellow humans and not because he has something to gain from them. That shows rare character, to maintain humility and humanity through all of it.

Another data point is what people who know him well have said privately to me about Jensen over the years. I've never had anyone tell me anything but how awesome he is or how much they love him. Probably over a thousand people at this point. This includes hundreds of engineers, CEOs, colleagues, friends, etc.

Also, since there was some spy talk. Jensen is as proud an American as it gets. I'm in shock frankly at all of this, including the mass hysteria around it. I love America, and I think NVIDIA letting Jensen go is terrible for America.

I stand with Jensen.

Love you all ❤️

[Bruce Eidsvik @beidsvik]

@acoyne @nytimes Great win for China - they must be so happy.

[cbcwatcher @cbcwatcher]

"This is the dirty policy secret of Canada"

[Bruce Eidsvik @beidsvik]

The funny thing is that I started a company in Canada and we got the same treatment from our Canadian prospects (so other way around). We had to become successful in the US before a Canadian company would take us seriously. The problem in Canada that really needs to be fixed (and we all own it) is that we need more competition and fewer favoured enterprises. We should NEVER pick winners, winners need to earn it. That is our biggest problem and unfortunately, both main parties love to do it. It makes for weak companies that can't compete, because they don't have to.

[The Royal Canadian Legion @RoyalCdnLegion]

Today, Canada’s Fallen will be honoured and Remembered. Please join us in observing a moment of silence at 11:00 am to mark the sacrifice of those who have fallen in the service of their country.

#RemembranceDay #CanadaRemembers

[@jason @Jason]

I’m told at least seven advertisers have dropped @karaswisher @profgalloway @PivotPod @ProfGMarkets On with Kara Swisher and Raging Moderates, for their incessant calls for the execution of Elon Musk — and their joking about the assassination attempt on President Trump.

I don’t believe in censorship, but advertisers need to decide if they support political violence and this kind of rhetoric

It’s extremely dangerous and disgraceful

I don’t know why a tech company would pay Scott and Karen $10m a year each to endorse violence.

Why pay for Prof G’s private jet and $4,000 hotel suites that he brags about constantly?!?

Disagree with Elon and Trump as much as you want — I certainly do — but endorsing political violence is unacceptable.

[cbcwatcher @cbcwatcher]

Carney has repeated the “Canada is creating jobs at twice the rate of the United States” claim at least half a dozen times this year—including as recently as here on October 21 with Doug Ford, and versions of it in August (“four times”), July, June, March, and January

Yesterday’s numbers: U.S. +861,000 payroll jobs (Jan–Oct). Canada: 45,900 fewer people employed

The claim keeps collapsing on contact with the data, yet the same media that live-tweeted every syllable of it has gone quiet. They’ll fact-check everything except the Prime Minister’s favorite talking points #cdnmedia @MarkJCarney

[David Knight Legg @KnightLegg]

Now we’re talking.

Alberta, Saskatchewan and now Ontario.

- Canadas premiers are leading the build-out of supercomputing infrastructure while AI doomers scared vast crossover voters away from it in the US midterm elections.

- Most of the USA doesn’t have Canadas combination of cold weather, vast energy assets, industrial capacity, remote areas and talent and cost advantages to scale this infrastructure.

Huge opportunity.

National Post Op-ed
https://t.co/pco8WsLIYV

Global News Ford approving data centres
https://t.co/EqCgG0MokT

[Harley Finkelstein @harleyf]

US voters just rejected data centres everywhere they got the chance.

That investment has to land somewhere.
Clean hydro. Open land. Cold winters.

That's Canada 🇨🇦

This is a massive opportunity for us. Generational.

[Bruce Eidsvik @beidsvik]

💯- we have to be very careful about how we educate communities so we don’t create the same reaction! For example, I still hear the concern about water from some pretty tech savvy folks - that is clear disinformation and those misconceptions need to be addressed. The AI industry has done a pretty bad job thus far and gold star for messing up the message goes to Dario!

[Bruce Eidsvik @beidsvik]

@tobi Unbelievable! from the Globe - just shocking - but sadly not shocked

[Bruce Eidsvik @beidsvik]

@IvisonJ well written and on point!

[John Ivison @IvisonJ]

Jim Balsillie tells me that he is worried the federal government's $1.6 billion bet on Cohere "undermines the imperative for strategic investment" in AI.
https://t.co/GSfGCU5sEN

[Heather Exner-Pirot @ExnerPirot]

My latest for @TheHubCanada: Canada needs to start embracing AI data centres

AI will exist regardless of what Canada or any particular province decides to do in response. History has repeatedly demonstrated that nations are better off leading technological and military revolutions than being left behind by them. Canada will be better served by having independent capabilities than not, and we have a long way to catch up. The more AI data centres, the better.

https://t.co/FYsNJBqGB1

[Bruce Eidsvik @beidsvik]

@ProudNBer the fact that the Federal Court does not see appeals of its decisions- you said they don’t and that is incorrect