Bishal @beingecom - Twitter Profile

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6 months ago

How Email Became 43.79% of Their Revenue £172,058.62 in email-attributed revenue over the last 30 days. That’s 43.79% of their total sales. Up 54% compared to the previous period. I’m not sharing this to brag. I’m sharing it because the path to getting here isn’t what most marketers expect. We didn’t run hyper-detailed segmentation. We didn’t test 29 variations of the same subject line. We didn’t implement “AI-powered personalization”. We focused on 4 principles. And all of them are what actually move the needle. Let me break them down. Problem #1: They weren’t sending enough emails Before we partnered, they were sending maybe 4 campaigns a month. Not by strategy — by bandwidth. Marketing had too much on their plate, and email only got attention when everything else was done. But here’s the truth: If your competitors show up in the inbox more than you, they win — even if their product is worse. Because when the moment to buy comes, people buy from whoever is top of mind. And people remember who emails them. So the first thing we did? Increase frequency — strategically, not randomly. Problem #2: They were missing the Trust Layer Every email was beautifully designed. Which is great for conversions… But terrible for Trust. Designed emails trigger the “this is a brand selling to me” response. What they didn’t have was a human voice. Something real. Someone subscribers could connect with. So we built what I call the Inbox Host. A person, not a logo. A personality. A voice. A guide. And we used this voice exclusively in text-only emails. No graphics. No buttons until the end. Just real communication. These emails build Trust in a way designed emails simply cannot. And trust always compounds. Problem #3: They had “Fiverr Flows” You know the type: Templatized. Generic. Copy/paste. “Welcome to the family!” “Here’s 10% off!” Technically correct. Strategically useless. Flows should work like ads — always converting in the background. Theirs weren’t converting at all. So we rebuilt everything from scratch: • Welcome • Browse • Cart • Post-purchase • Winback Every flow was rebuilt around psychology, timing, and intent — not templates. Suddenly, they weren’t losing money in the cracks. They were capturing it. Problem #4: Everything relied on logic instead of emotion The old emails were spec sheets. Feature → Benefit → Technology. All logic. Very little emotion. But people never buy with logic. Logic just justifies the decision they already made emotionally. So we shifted everything to a Conviction-Building Framework: Trust: “I believe this will work for me.” Desire: “I want this.” When both are high, buying becomes the obvious next step. The Result 📈 £172,058.62 in email revenue in 30 days 📈 43.79% of total store revenue 📈 54% growth vs. previous period Not because of hacks. Not because of AI magic. Not because of some secret trick. Because we applied principles. Principles scale. Principles last. Principles win. And they’re exactly how we took email from a secondary channel… To a primary growth driver. — Bishal P.S. If you run a 7–9 figure brand and want me to rebuild your email channel the right way, book a call here: https://t.co/1ra8XwfOSe

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