LEAD Digital Consulting

We're an independent digital marketing, data and technology consultancy

[LEAD Digital Consulting @beinthelead]

LISTEN to episode 4 of Discussing Digital with the amazing @MrAJennings. We discuss social media in 2019 including #fyrefestival, #InfluencerMarketing, @kfc, #worldrecordegg and more. Perfect for your commute! Soundcloud: https://t.co/9TT0B7l7tx & Apple: https://t.co/OHBnSgTNRQ

[LEAD Digital Consulting @beinthelead]

WE HAVE EXCITING NEWS! Last month Appraise Digital was acquired by LEAD Digital Consulting. If you're in London or New York, we'd love to buy you a beer to celebrate our good news 🍻💫 Read more about it here: https://t.co/AFeP2skN30

[LEAD Digital Consulting @beinthelead]

We're in a giving mood this #ValentinesDay. We're giving away a one-day in-person/remote #digitalmarketing health-check audit with Appraise's specialist team - no obligation, completely free. Will you be our #Valentine?

[LEAD Digital Consulting @beinthelead]

Absolutely love this! Well done to @jameschand1er and the gang at @IABUK!

[IAB UK @IABUK]

Today is a BIG day. Today is National Anti-Click-Through Rate Day.

Dive into our new Measurement Hub and watch what happened when we 'helped' some agencies move on from CTRs.

Don't be a #clickhead

https://t.co/UVNyVgLFHo

[LEAD Digital Consulting @beinthelead]

More #DiscussingDigital in the works! Soon another podcast will be released, this episode focuses on the world of #socialmedia, which just so happens to be an extremely relevant topic this week.

#StayTuned #GetExcited

[LEAD Digital Consulting @beinthelead]

This whitepaper has been hugely successful in informing fellow #marketers about the important role #DMP's are playing in businesses in the #digitalmarketing industry. Let us know your thoughts!

Read #whitepaper for FREE here:
https://t.co/xqCQAZVBxu

#programmatic #data

[LEAD Digital Consulting @beinthelead]

@Barkdales @DemiAndBlue_ What an amazing collection!! Dogs > Work everyday

[Barkdales Luxury Dog Nursery @Barkdales]

@DemiAndBlue_ @AppraiseDigital Some of your beautiful workplace clients .... how do we ever get anything done !!

[LEAD Digital Consulting @beinthelead]

This graphic was made by our own @OdileFaubert.

It explains how #Segmentation, #Targeting and #BrandPositioning may seem like the best approach to #Marketing. However, brands have to choose the right targeting to match their #Positioning & their #Audience.

[LEAD Digital Consulting @beinthelead]

Meet Lobo! At @AppraiseDigital we welcome all fluffy animals at all times. Fair to say we did not get a lot of work done this day! Share some of your own workplace companions.

#DogsOfTwitter #DogsAreBetterThanPeople

[LEAD Digital Consulting @beinthelead]

In-housing is a buzzword that is used a lot in the #marketing industry. And it is only getting more important. @jackshearring discusses the different types of #inhousing in this video.

If you would like to know more, listen to this podcast with Pivotal:
https://t.co/GmsByvQclW

[LEAD Digital Consulting @beinthelead]

At @AppraiseDigital our specialty is #digitalmarketing. Of every way, shape or form. Reach out if you have any questions or advice for your business.

#data #programmatic #inhousing #dmp #marketing

[LEAD Digital Consulting @beinthelead]

This infographic is our unique way of explaining the re branding @Google made with their #GoogleMarketingPlatform.

#digitalmarketing #google #data #GMP #DMP

[LEAD Digital Consulting @beinthelead]

Take a listen to @jackshearring and @OdileFaubert on a short episode of Discussing Digital. They answer the question of what is a #DMP?

Read the full free #whitepaper here: https://t.co/xqCQAZVBxu

#digitalmarketing #data #programmatic #podcast

[LEAD Digital Consulting @beinthelead]

In the third episode we recorded for Discussing Digital, we spoke to @Anna_Leigh_K and Joey Henderson from @AvocetHQ.

Is #digitalmarketing just good for driving clicks and conversions?
Is it possible to track brand building in digital?

Find out here: https://t.co/l4UFl9LlLD

[LEAD Digital Consulting @beinthelead]

In the second episode on the Discussing Digital podcast series, we spoke to Dave Terry from Pivotal Recruitment.
Recruiters sometimes get a bad rep, but good recruiters are much closer to the needs of the client than most of us like to think.

Listen here https://t.co/GmsByvQclW

[LEAD Digital Consulting @beinthelead]

In the second episode on the Discussing Digital podcast series, we spoke to Dave Terry from Pivotal Recruitment.
Recruiters sometimes get a bad rep, but good recruiters are much closer to the needs of the client than most of us like to think.

Listen here https://t.co/GmsByvQclW

[LEAD Digital Consulting @beinthelead]

In the first episode we recorded for Discussing Digital podcast series, we spoke to @therustybear and the world of attribution. #Attribution models have delighted & confused us in equal measures for many years.
Do they work? Are they worth it?

Listen here https://t.co/p8dMHPuuYa

[LEAD Digital Consulting @beinthelead]

Our #DMP #Whitepaper is in high demand!
We highly recommend anyone who wants to learn more about DMP's or how to build a #datadriven strategy to ready this free whitepaper!

Read here: https://t.co/xqCQAZVBxu

#digitalmarketing #data #programmatic #DMP #whitepaper #marketing

[Avocet @AvocetHQ]

If you're looking for something new to download and accompany you on your morning commute, subscribe to the Discussing Digital Podcast by @AppraiseDigital and if you listen to Episode 3 - let us know what you think! We'd love to continue the conversation! #brandbuilding