Isabel Urbina Peña

Teaching @SVA_News 🍎 Formerly @AIGANY / (archived 2021) / @CooperType Graduate / @RandomHouse • 🇻🇪 CCS / NYC

[Isabel Urbina Peña @bellera]

Super excited to share some of my latest work commissioned by @apple  (gasp!😱).

This was my first project on @_byisabel’s Team Values, and I was thrilled that it was a project so relevant to my identity and culture.

1/3
https://t.co/DFl7TsCb6Y

[Óscar C. @oscarcallest]

Esta foto tiene que ir a la historia de Venezuela del 29 de julio 2024

[Johana ❤️MX @Aletse_04]

Más de 3000 soldados venezolanos se le revelan a Nicolás Maduro, están RECUPERANDO SU LIBERTAD #VenezuelaLibre #Venezolanos VALIENTES 🇻🇪👇🏼💥💥

[Isabel Urbina Peña @bellera]

@manuellamen En las mismas. Conseguiste solución?

[Isabel Urbina Peña @bellera]

@_alberttang Haha, tysm! I still been doing book covers :) but i’m glad the broad book category has missed me!

[Isabel Urbina Peña @bellera]

While everyone talks about ar/vr sets, I couldn’t sleep last night thinking about books, you know? those physical, tangible objects that collect human thoughts/creations and are made out of paper, often bound.

[Isabel Urbina Peña @bellera]

Now back to not tweeting for 6months 😂

[Isabel Urbina Peña @bellera]

Probably also thinking about it because I’ve been making books again for a few months and it’s the happiest i’ve been creatively in a long time ❤️ a reminder to make space x the things you value no matter what’s happening in your life 🫠📚✨

[Isabel Urbina Peña @bellera]

Mostly I miss having a space and people that inspire me around me and want to WFH less this year, lol.

[Isabel Urbina Peña @bellera]

Putting this out here, to see if I can make it a reality: looking for a studio-share/desk space starting in March. Ideally shared with other people that make art/books/type/design. Possibly to use mostly on nights and weekends, maybe day-time too. Bonus if dog friendly 🐶

[Juan Villanueva @Juan_Kafka]

I’m really proud to have been part of this campaign. Thank you to the talented team at @Apple, led by @_byisabel, and everyone that came together for this @_joseolivarez, @chinakween, @FelipeV20916804, and @bellera 🔥❤️🔥

#LatinxHeritageMonth

[Juan Villanueva @Juan_Kafka]

I still can’t believe how beautiful everything looks and how the work from so many talented people @_joseolivarez, @chinakween, @FelipeV20916804 and especially @bellera ❤️ came together for this celebration of culture, heritage, talent, and creativity.

#LatinxHeritageMonth

[Isabel Urbina Peña @bellera]

Also, along with the team, I worked on the design system. More details and images about the project on my previous tweet (and more to come)!

Values Team
Strategy: Kyana Gordon
CD: Scott Musty
ACD: @_byisabel
Art & Lettering: 🙋🏽‍♀️
Design System: 🙋🏽‍♀️ & @chinakween

[Isabel Urbina Peña @bellera]

Some of the art backgrounds, colorful frames and handwritten pieces commissioned by @apple  for Latin American Heritage Month.

Thanks ACD @_byisabel for bringing me on to her team 🎉❤️
https://t.co/3FPZEguQae

[Isabel Urbina Peña @bellera]

@vaughnfender @Apple @_byisabel Thank you!

[Isabel Urbina Peña @bellera]

Super excited to share some of my latest work commissioned by @apple  (gasp!😱).

This was my first project on @_byisabel’s Team Values, and I was thrilled that it was a project so relevant to my identity and culture.

1/3
https://t.co/DFl7TsCb6Y

[Isabel Urbina Peña @bellera]

@timlampe @Apple @_byisabel Thank youuu, Tim!

[Isabel Urbina Peña @bellera]

So exciting to see the work out this week throughout the Apple platforms! I hope that if you’re Latine, being “De aquí y de allí” is what makes your POV so unique and special ❤️🎨🖼✨✍🏽 If you’re from somewhere else, I hope you discover some new people!
(Full caption on IG 🙈😅)

[Isabel Urbina Peña @bellera]

I created a set of assets including custom colorful backgrounds,frames for artists features, handwritten pieces & scribbles. And along w/Calvin Chin 🌟 created a design system & guidelines to hand off to the other Teams for production (Books, TV, Podcasts, Music, AppStore…)3/3