The excellent @itskyleconner series on the Chinese auto market reminds me of 2000s era snowboarding magazines where they'd go on a shoot in Japan and spend 2/3s of the article on how advanced the phones and cameras were
https://t.co/fvUy4Ypzqk
Did Jaguar throw a hail mary with the rebrand?
Maybe.
Check out this chart:
@HaigPartners collected the change in average new car sales per location across brands and the results are shocking.
Biggest winners:
Mazda, Lexus, and Kia: Their winning formula of strong value and smart product mix is driving market share gains.
Brands facing challenges:
Nissan, Jaguar/Land Rover, Stellantis: Struggling with reliability, supply and more critically, pricing strategies that miss the mark.
Will be interesting to see how this chart shifts by 2026…
For more data-driven industry insights, download the latest Haig Report here: https://t.co/mVEQkODuSc
(Data via CDG Partner: @HaigPartners #haigpartnerspartner)