Sony spent up to $400 million making a single video game. It sold 25,000 copies in 14 days before Sony pulled it from sale. Cost per copy sold: about $16,000. The studio shut down two months later. The executive who warned them had already been fired for saying no.
The game was Concord. The executive was Shuhei Yoshida, who ran Sony's in-house game studios for 11 years and helped ship some of the biggest PlayStation hits ever: God of War, The Last of Us, Uncharted, Ghost of Tsushima. These are games you buy once and finish. Sony made billions on that model. Spider-Man alone generated $315 million in digital sales. The Last of Us 2 pulled nearly $250 million. God of War Ragnarok sold 15 million copies, with $279 million from digital downloads alone.
Then in 2019, a new CEO took over PlayStation. Jim Ryan wanted Sony's studios to stop making those kinds of games and chase a different model: live service. Live service is Fortnite's model: games designed to keep you playing and paying forever, earning money through endless small purchases instead of one-time sales. Ryan told his team to ship 12 of these by 2025.
Yoshida refused. Ryan removed him from running the studios and gave him a choice: take a smaller role working with indie developers or leave the company. Yoshida took the role and stayed at Sony for another six years. At an industry event in Australia last weekend, he finally said plainly that Ryan fired him from running the studios for refusing to do the 'ridiculous things' Ryan had demanded.
Of those 12 live service games, 8 were cancelled before they ever came out. Naughty Dog killed a Last of Us multiplayer game in late 2023. Bend Studio's sci-fi game died in January 2025. Twisted Metal and a London fantasy game were both scrapped in early 2024, and the London studio was closed. Insomniac's Spider-Man multiplayer was abandoned. A God of War live service game was cancelled, then the studio making it (Bluepoint) was shut down this past February. A Destiny spin-off was scrapped. Deviation Games, a studio Sony had partnered with, was shut down before shipping anything.
Only one of the 12 actually worked. Helldivers 2 was a big hit. But the studio that made it, Arrowhead, isn't owned by Sony, and they've already said they won't partner with Sony on their next game.
The total damage under Ryan: $3.7 billion spent buying Bungie (the studio behind Destiny), up to $400 million written off on Concord, and roughly 1,500 jobs lost across studios that got shut down. The PS5 generation is now short on the kind of games that built PlayStation in the first place.
Yoshida was pushed out in 2019 for saying no to one strategy. Five years and a few billion dollars later, Sony's current CEO says the new plan is to 'fail early and fail cheaply.'
To keep the set of Mission: Impossible – Dead Reckoning Part One (2023) safe, Tom Cruise reportedly spent $700,000 of his own money to rent two cruise ships to house the cast and crew in a secure bubble. His outburst was fueled by the fear that one lapse could shut down the film.
🎙️ David Ferrer’s anecdote about his first practice with a 14-year-old Carlos Alcaraz:
“I have an anecdote with Carlos. When he was 14, I was ranked in the Top 10. Before Juan Carlos [Ferrero] started coaching him, he told me, 'Hey, I’ve signed this player from Murcia who is incredibly good.' He said, 'I'm in Jávea,' and I told him, 'Bring him to Jávea and I’ll practice with him.'
“I was very demanding with my training sessions, so I told him, 'Look, don't make me waste my time. He’s only 14 and I want a proper session since I’m in preseason.'
“Juan Carlos insisted, 'No, trust me.'
“Well, we practiced and... wow, I was stunned. I was stunned. I remember I was pushing him—usually, when you’re warming up and you start hitting the ball hard, a pro player can handle it, but a kid usually doesn't have the capacity to keep up with you.
“But with Carlos—bam—he handles the first one, then the second, and by the third, he’s the one accelerating on you. You just think, 'Wait, what is this?' It blew your mind. He was like Rafa when he was little. 14—I’m sure he was only 14.
“We played a super tie-break. Man, this kid... I won 10-8, but I honestly think he let me win out of respect. I swear he was on the verge of beating me. I think it was pure respect because he is just like Rafa, though from a different culture. Being from Murcia vs. being Mallorquín, they are culturally different, but the guy is a total star. Not just as a tennis player, but as a person—very normal, very natural.
“He always has a smile; he’s a down-to-earth guy. You see? No, I think that documentary is wrong. Well, they had to sell something. They had to sell a story and they did it. But no, Carlos is a professional through and through. I’ve seen Carlos do things that... well, I won’t name names, but I certainly wasn’t doing them at his age, nor were other very important players in Spanish tennis.
“Carlos is... obviously, when you’re young and you have free time, you like to experiment and go out, but he is by no means a player who likes the nightlife. Carlos is someone who is very sensible and very professional.”
This is the bounciest and most hype I’ve seen Wendy did Sunkiss live.
For me, the best song of 2025 - Sunkiss.
P.S Intl fans please practice the chorus in your free time, it’s very addictive once you get the hang of it!
#WENDY#웬디#WEALIVEinKL#WENDY_WORLDTOUR
“정말 감사하게도 지상파 3사 동시간대 1위를 영스가 했습니다 정말 진심으로 너무너무 감사드리구요 앞으로도 열심히! 저도 제가 이 자리를 그리워했던 만큼 앞으로도 ���러분들을 위해 열심히 하는 디제이 완디가 되도록 하겠습니다 내년에도 저는 여러분 곁에 계속 있을 거니까 잘 부탁드리겠습니다”