Bench

Bench is the leading integrated #performancemarketing and #programmatic #marketing platform used globally by top brands and agencies.

[Bench @bench_media]

One of our partners, @teads recently came in to talk through its solutions as we enter a new era of privacy and data.

Keen to learn more about Bench's partners and solutions? Comment below, or get in touch: https://t.co/wjalognSwB

#programmatic #digitalmarketing #privacy #data

[Bench @bench_media]

The programmatic industry continues to evolve in 2021. Last week, we attended @AshtonMediaOZ's Programmatic Summit. Read our key takeaways from the day, which reflect what we are working towards this year.

https://t.co/RZeEBgYaDH

#programmatic #digitalmarketing

[Bench @bench_media]

Finding it hard to stay across the latest updates on the deprecation of third-party cookies? It's a lot to unpack, so we've done the work for you.

Read our explainer to discover the current solutions for marketers: https://t.co/bL8NgkW2vW

#digitalmarketing #data #privacy

[Bench @bench_media]

This week, Google provided greater insight into its plans for a privacy-first web and how it'll manage tracking once third-party cookies are phased out.

Read Google's update here: https://t.co/kwI2C5qZgG

#privacy #data #digitalmarketing #Google

[Bench @bench_media]

At Bench, we take mental health and wellbeing seriously.

Our General Manager, Anthony Fargeot, and our Senior People and Culture Manager, Nicole Jurke, recently completed their training as Mental Health First Aid (MHFA) Officers with Mentally Well Workplaces.

[Bench @bench_media]

Did you know there are many ways to target your audience?

We'll be releasing more information on how to set yourself up for the deprecation of the cookie, and our targeting solutions.

Stay tuned: https://t.co/cvaKvfYUA4

#digitalmarketing #programmatic #targeting #data

[Bench @bench_media]

What a week! After blocking Australian users from posting and sharing news content last week, Facebook announced that it was reversing the decision.

https://t.co/VlfKFmfNZ7

#digitalmarketing #Facebook

[Bench @bench_media]

This week, Google made huge strides with its News Showcase. Seven West Media was the first major Australian media company to sign with Google, and today, a breakthrough with Nine Entertainment Co. was announced.

https://t.co/C6cWBACXSP

#Google #media #digitalmarketing #news

[Bench @bench_media]

Last year, the advertising ecosystem was faced with the great unknown when Apple announced changes to the way data is tracked with its upcoming iOS 14 updates.

How have the big technology players reacted?

https://t.co/312qKoI2fU

#Apple #data #digitalmarketing #identity

[Bench @bench_media]

Onwards and upwards!
We hear from Bench's Ori Gold, Shai Luft, David Cameron and Esther Carlsen on what they're excited about this year and some big topics shaping the industry.

We hope you enjoy the read.

https://t.co/ms7OMOptq4

[Bench @bench_media]

We heard from @TheTradeDesk about Unified ID 2.0, and how the industry can work towards a better advertising ecosystem for all.

Read more: https://t.co/DTWCwW13kt

#digitalmarketing #TheTradeDesk #identity #data #privacy

[Bench @bench_media]

How can marketers prepare for uncertainty ahead?

Read how to navigate the future of marketing, from @IABAustralia's Jonas Jaanimagi, published by @CMOAustralia: https://t.co/93sKELrR9V

#digitalmarketing #programmatic #identity #data

[Bench @bench_media]

Google has shared how it is preparing for the upcoming Apple iOS 14 updates, including no longer using IDFA for its own iOS apps that currently use it for advertising purposes.

Read the update: https://t.co/2GMmmT6e8X

#Google #Apple #digitalmarketing #advertising #identity

[Bench @bench_media]

Today, @TheTradeDesk talked us through 2021 priorities including its evolving solution for a cookieless future with Unified ID 2.0. It was a fantastic session with great insights into the big bets of the media industry this year.

#programmatic #digitalmarketing #advertising

[Bench @bench_media]

Google has announced it will stop Search in Australia if the News Media Bargaining Code goes ahead as the proposed Code is 'unworkable'.

Read Google's open letter here: https://t.co/FfwS2RZW7F

#digitalmarketing #Google #news #search

[Bench @bench_media]

2021 is set to be the year of Digital Out-of-Home. Towards the end of 2020, we hosted a webinar on Summer Movement in Digital Media. Check out our insights on how marketers can harness the power of movement: https://t.co/5lJ2sVZUUm

#digitalmarketing #programmatic #OOH #DOOH

[Bench @bench_media]

What a year! As we head into the festive season, we want to say thank you to everyone we've worked with in 2020 for the continued support. Wishing everyone a Happy Holidays and New Year! See you in 2021.

#digitalmarketing #happyholidays #festiveseason

[Bench @bench_media]

How will Apple's upcoming iOS 14 release impact your Facebook ads?

Read the latest updates and insights across the digital marketing industry: https://t.co/ldUmTjSCf4

#digitalmarketing #Facebook #Apple #programmatic

[Bench @bench_media]

It’s been a pretty huge year, to say the least. And dare we say it, unprecedented. As we move into the New Year, we asked key team members to share their perspective on 2020: https://t.co/zFDWQJaE0k

#digitalmarketing #programmatic #yearinreview

[Bench @bench_media]

Audio and radio continue to experience incredible growth as channels on the rise.

Read our latest updates to find out why: https://t.co/ldUmTjSCf4

#digitalmarketing #audio #radio #channels #insights