Ben Kee

[Ben Kee @benedictkee]

Thank you @sarapjp for sharing with us your insights about branding and marketing! Learnt a lot today! #CS2101PR #CS4028 #OgilvySG

[Ben Kee @benedictkee]

"Behaviour brands make brands matter once again" - #makebrandsgreatagain #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

"What we have to do as marketers is to make brands better. Use the art of telling stories, connecting people."

[Ben Kee @benedictkee]

"Brands are what they do, not what they say" #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

"You have infinite access to everything. The opportunity for the brand is to become much more relevant" #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

"There are ways to make behaviour change invisible" #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

"Commitment - We seek to be consistent with our public promises, and reciprocate acts" #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

"Consider what motivates people when you're talking to them" #ogilvysg #CS2101PR #CS4028

[Ben Kee @benedictkee]

The Formula for Success: Behavioural Science = Motivation + Ability + Triggers #Oglivysg #CS2101PR

[Ben Kee @benedictkee]

No, Thank YOU! Really interesting talk! @HA_SGP #HAxWKW

[Ben Kee @benedictkee]

"Exposure. Multitasking. Learning. There's a steep learning curve but I don't regret it." Sounds great! @HA_SGP #HAxWKW

[Ben Kee @benedictkee]

"Don't say something for the sake of saying something". I guess my mum was right eh. #HAxWKW

[Ben Kee @benedictkee]

"Every crisis is different. Each issue should be handled with special consideration" - #HAxWKW

[Ben Kee @benedictkee]

"Social Media so important because it provides timely updates" #HAxWKW

[Ben Kee @benedictkee]

Ikea's Chicken Wing-gate - I guess that product got grounded. #HAxWKW

[Ben Kee @benedictkee]

"Most of the time it's escalator issues". Yeah I guess these issues escalate quickly. #HAxWKW

[Ben Kee @benedictkee]

"Nothing ever happens until Friday afternoon". Is this the end of #TGIF? #HAxWKW

[Ben Kee @benedictkee]

Handling a Tragedy:
1. Be AUTHENTIC and CREDIBLE
2. Put HEART and EMOTIONS in statement
3. A company must be COMMITTED

#HAxWKW

[Ben Kee @benedictkee]

"Time is of the Essence" #HAxWKW

[Ben Kee @benedictkee]

"It's all about how do I maintain CONTROL of my company's reputation" - #HAxWKW