Harry Benford

Video Editor
Bournemouth University undergraduate

[Harry Benford @Benfh002]

Please take a look at the Breda live TV shows today.

They are airing at...

11.30am UK - Earth on Edge https://t.co/uaYKLRxj6k

3.30pm UK - Shift Gears
https://t.co/Tacs2WCnhK

They have made these shows over the last 3 weeks, so please do come along and watch live.

[Noam Kroll @noamkroll]

Nothing is more discouraging to indie filmmakers than the current state of distribution.

If 100,000 people watch your 90 minute movie on Amazon SVOD, you'll be lucky if you clear $3000.

If you rent or sell your film through TVOD, far fewer people will discover it, and it will be even harder to recoup costs.

Larger films with celebrity talent attached can still benefit from more traditional distribution paths... But even then there are no guarantees.

One solution is to look for ways to increase your AOV (average order value).

With SVOD or TVOD, your average transaction could be anywhere from $0.20 - $7.00 - either way, it's very low.

But if you think outside the box, you can create more valuable and unique offers, and increase your AOV to $50+ dollars.

A few ways to do this:

- Hosting in-person / exclusive events
- Setting up premium virtual screenings
- Selling physical media direct to your audience
- Partnering with brands, non-profits, or schools
- Creating ancillary products to sell with your movie

These are just a few examples.

If 2,000 people engage with the premium ($50) offer over the course of a year, that could generate $100K in revenue.

And if you manage to get 2,000 people on board, getting 5K - 10K is not unreasonable either.

On the other hand, even if you fall short by 10 fold, you are still ahead of where you would be with SVOD.

For these reasons, I think many DIY filmmakers should consider doing a self-distribution window first to take advantage of some of these unconventional tactics.

Then after a year (or whatever length of window you choose) you can put your film on SVOD, ensuring your film reaches the largest possible audience.

This is by no means an easy path, but neither is the alternative.

[Harry Benford @Benfh002]

@MitchMakesFilms with PJ from phoenix rising media are you going to go to the back expo 2023

[Elizabeth Goodspeed @domesticetch]

Now accepting name suggestions for this music video typography trend

[The Walking Dead World @TWalkingDWorld]

Jon Bernthal has had such a brilliant post-#TheWalkingDead career but always celebrates the show and what it means to him. He’s one special guy.

#TWDFamily

[Harry Benford @Benfh002]

If anyone could spare even £1 on a film that wants to bring new life to fresh stories or send me some names to people that would support the projects ideals, that would mean the world to our production company. If not, please have a nice day. https://t.co/AqhIyi8AHg

[Harry Benford @Benfh002]

Just went to a screening for the MA short film I helped make as an extra and a runner. So proud of Happy Hour.

[Harry Benford @Benfh002]

@sisosoftware I was looking at the 'ZHIYUN Crane 2' and wondered if it could be used with the Canon 200D with a 24mm/40mm lens? Would they work together?

[Harry Benford @Benfh002]

@criterionchannl Midsommar

[Harry Benford @Benfh002]

I am not ready for the masterful fourth season to air! As an artist perspective....
Wow!
#StrangerThings4

[Harry Benford @Benfh002]

So hyped for April 18th!!!! 🙏🤠

[Better Call Saul @BetterCallSaul]

They're coming back. #BetterCallSaul

[Harry Benford @Benfh002]

Thank you BSC Expo for the Cinematography networking event in London.
I had a blast
#BSC2022

[Harry Benford @Benfh002]

Just a graduate short movie that I worked on a couple weeks ago (called Happy Hour) not just as a runner, but my acting debut aswell 🤣. Keep working hard and forging your own path!

[Jim Cummings @jimmycthatsme]

What are the best short films that everyone should add to their watch later queue on Vimeo?

[Harry Benford @Benfh002]

@WarnerBrosUK That's such a cool poster!

[The Walking Dead World @TWalkingDWorld]

Love from Greg Nicotero & Norman Reedus straight from the set on the last day of filming.

#TheWalkingDead #TWDFamily

[Harry Benford @Benfh002]

(SPOILER) The Walking Dead's recent score is definitely inspired from John Murphy's 28 Days later which is just awesome.
Moments like Carols TNT cave moment and now Maggie's brutal murder spree scene in S11 EP09 No Other Way, definitely are reminiscent.
https://t.co/Pwr7ls7vwv

[Tom Benford @tom_benford]

Some styleframe tests from a little something im working on

[Harry Benford @Benfh002]

@tom_benford epic