Ben Freundorfer

I build and grow useful B2B SaaS products.

Make your support team faster: marketing analytics:

[Ben Freundorfer @benfreu]

Quick statistics reminder: If you email 10 people and none reply, the 95% confidence interval of your reply-rate is between 0% and 31%

[Ben Freundorfer @benfreu]

Favorite new procrastination activity: animating icons

[Ben Freundorfer @benfreu]

@arthuryuzbashew Fantastic! DM me, when you know when you're free to cowork

[Ben Freundorfer @benfreu]

As an engineer you can't do marketing.

At least not when you follow engineering principles like Don't Repeat Yourself (DRY) and try to find one abstract solution that solves many problems at once.

If you did that in marketing, you'd just publish a single feature table on your website. Customers would compare feature tables and pick the best solution.

But marketing is messy. Some people compare feature tables, some don't know they are looking for a solution, some read blog posts, some ask AI, some call it a gadget and some call it a widget.

And so you have to Repeat Yourself All The Time (RYATT) - again and again. Because marketing is repetition.

Repetition is what makes your marketing work.

[Ben Freundorfer @benfreu]

By default, communicate.

It's easy to assume other people already know something.

But it's very likely they haven't heard, already forgot or didn't understand the first 5 times.

As a rule of thumb: if you ask yourself whether to write the email, send the newsletter, post on social media: the answer is yes.

[Ben Freundorfer @benfreu]

CSS animations have become so easy...

The sparkle SVG is animated (also with CSS) and the text has an animated linear-gradient.

And again, LLMs are good at this. There's now no excuse to not add animations where it makes the UI more delightful.

[Ben Freundorfer @benfreu]

Which means now we can push messages to the browser using the HTTP server we're already using and native browser APIs.

[Ben Freundorfer @benfreu]

Pushing server-events to the browser used to be such a pain with WebSockets.

But a few things changed over the last couple of years:

Server-Sent-Events (SSE) have been possible with major browsers since around 2012.

[Ben Freundorfer @benfreu]

But HTTP/1.1 capped browsers at ~6 concurrent connections per domain. Which meant if you kept one connection open per tab, you may quickly run out of available connections.

HTTP/2 removed this limit and became widespread in the late 2010s.

[Ben Freundorfer @benfreu]

Rule of thumb for product builders: you can *always* improve onboarding

[Ben Freundorfer @benfreu]

It would even have been cumbersome with a real animation tool and keyframes and everything.

But turns out I can take an existing SVG and prompt claude to animate it just like i imagined.

[Ben Freundorfer @benfreu]

Unexpected LLM use case: animating SVGs.

As LLMs hold all of CSS animation specs in their "head" and I generally don't, this would have been impossible to do manually.

[Ben Freundorfer @benfreu]

btw, the base SVG are the sparkles by @tailwindlabs

[Ben Freundorfer @benfreu]

Unexpected LLM use case: animating SVGs.

As LLMs hold all of CSS animation specs in their "head" and I generally don't, this would have been impossible to do manually.

[Ben Freundorfer @benfreu]

It would even have been cumbersome with a real animation tool and keyframes and everything.

But turns out I can take an existing SVG and prompt claude to animate it just like i imagined.

[Ben Freundorfer @benfreu]

@__tosh @ProductHunt Congrats on the launch! And on adding a free plan. Democratize Answer Engine Optimization!

[Ben Freundorfer @benfreu]

Which from-name are you using when sending emails from your personal account?

I've seen:
Firstname at Product
Firstname @ Product
Firstname from Product
Full Name @ Product
Full Name | Product
Full Name

[Ben Freundorfer @benfreu]

Saw this and first impulse was to buy a game.

But then remembered that games are way less fun than building and shipping something.

[Ben Freundorfer @benfreu]

@zachpogrob That's why you should lock in and not lock out

[Ben Freundorfer @benfreu]

And of course you should try it out yourself.

Setup is really easy and only takes a few clicks.

https://t.co/ef3FOflLmA

[Ben Freundorfer @benfreu]

WebTrafficWatch made it into the @ProductHunt newsletter!

WebTrafficWatch monitors GA4 + Search Console data and flags statistically significant changes: Changes in clicks, impressions, visitors, conversions.

If analytics data in many different tools sounds like one of your headaches, DM me!