Bengu Atamer

Formerly @YouTube (@Google), Currently Co-Founder @BuzzMyVideos. I post about YouTube, Creator Economy, Entrepreneurship, and all things Tech & Digital

[Bengu Atamer @benguatamer]

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https://t.co/S4Qd0Bj4YQ

[Bengu Atamer @benguatamer]

Google's NotebookLM is mind-blowing!🤯

I was too lazy to read @MrBeast's How to Succeed at Production document

So, I used #NotebookLM to create a Podcast

Here is a listen! 10 minutes and brilliant

https://t.co/HLk81Kk7M2

[Bengu Atamer @benguatamer]

AI taking over jobs for real!

[Bengu Atamer @benguatamer]

Very demure, very mindful

#YouTube has become the first streaming platform to exceed 10% of TV watch time according to @nielsen

As a publisher what is your strategy to leverage this? OR, do you have a plan in place?

[Bengu Atamer @benguatamer]

YouTube’s e-commerce push is part of a bigger plan. The platform has seen a slowdown in digital advertising.

To keep growing, YouTube is focusing on shopping-related content, inspired by the success of TikTok shop.

[Bengu Atamer @benguatamer]

@YouTube is taking on TikTok!

Breaking news this week is the platform is expanding its partnership with @Shopify.

As TikTok Shop grows, YouTube has seen the need to act.

#ecommerce #socialshopping

[Bengu Atamer @benguatamer]

Their expanded partnership with Shopify will give channels access to thousands of new brands, allowing channels to drive platform native revenue by tagging products in their videos.

🗒 YouTube is also launching a Chrome extension.

[Bengu Atamer @benguatamer]

@nathanbaugh27 Define your audience, study the channels that create content for your audience already, invest in your script -which you will nail given what you do- content is king, experiment with titles and thumbnails, double down on what works from your experiments.Easier said than done:)

[Bengu Atamer @benguatamer]

@tunguz I thought Lex was all about love, acceptance and kindness :)

[Bengu Atamer @benguatamer]

Best of all YouTube can compete for attention by investing in product, over production.

I don’t see their dominance waning anytime soon, which means it still offers huge opportunity for entertainment brands, music, and sports organisations to grow and engage.

Any thoughts?

[Bengu Atamer @benguatamer]

Disney is losing its next generation of fans to @YouTube

It won’t be the only media house to be concerned

@VisualCapitalist reported YT takes 9.6% of streaming market: Netflix 7.6%, Prime 3.2%, Disney+ 1.8%
https://t.co/4bp4Sjn5bR

Here’s why I think YT is so dominant🧵

[Bengu Atamer @benguatamer]

3/A product driven approach:
The CEO, @nealmohan has been focusing on launching new creator tools in the last 2 years.

From rolling out A/B thumbnail testing to #AI tools, if they find more ways to help creators win with audiences then YouTube wins.

[Bengu Atamer @benguatamer]

#YouTube's secret tool to grow watch time, AKA "Playlisting!"

I bet you are not creating enough playlists on your channel :)

Good news! We have automated #playlist creation on https://t.co/aA1lup8AUI, and it is a huge time saver! Check this out 👇
#youtubeautomation #youtubeseo

[Bengu Atamer @benguatamer]

#Creators converting their influence & audience into #business is a norm now, but creators in politics?

I can't claim to understand politics or political influence

In the future, there might be a creator to convert their influence into a political position

What do you think?

[MrBeast @MrBeast]

If we lower the age to run for president I’ll jump in the race

[Bengu Atamer @benguatamer]

@anton_shulke @Giridja @aleyda @SEOJoBlogs @sarah_presch @HollerVeronika @BibiBuzzCom @purnavirji Nice one!

[Bengu Atamer @benguatamer]

@DannyRichman 👋 thanks

[Bengu Atamer @benguatamer]

@AliAbdaal 100 on each browser and I have two browsers open 🥴; not proud!

[Bengu Atamer @benguatamer]

@tpedler AI-powered YouTube growth https://t.co/PrllLSB8uP

[Bengu Atamer @benguatamer]

@BuildingNicePrd https://t.co/6x8VyNfl8y