benjaminbaumann

Founder & CEO of Fraser | Digitalization & Marketing expert | Automotive expert | Cycling and Eintracht Frankfurt Fan |

[benjaminbaumann @benjaminbaumann]

Success is like being pregnant. Everybody congratulates you, But nobody knows how many times you were ****** before you got there. #founder #agency #reallife

[benjaminbaumann @benjaminbaumann]

New client for Fraser in Switzerland
Proud to partner with Tamedia in Switzerland on “Vielstimmig statt eintönig” — an multi-channel campaign celebrating quality journalism and diverse perspectives across four iconic Swiss titles. Have a look!

More here:
https://t.co/LTxte5ueb4

[benjaminbaumann @benjaminbaumann]

FRASER becomes the worldwide lead agency of POWER HORSE®

https://t.co/OxNGMM9Oni

[FRASER @FraserTheAgency]

#creativity #ideas Exposed to extreme heatwaves, drought, water scarcity, and the relentless assault of bark beetles, the trees in Germany's forests are under constant attack. Our new #campaign for #ArborDay with @AktionBaum speaks out about it.🌳 #tagdesbaumes

[benjaminbaumann @benjaminbaumann]

News about @FraserTheAgency
Welcome Pablo and Paul!

[FRASER @FraserTheAgency]

Happy to kick off the year with our Summer '24 "The Forest is our Home" campaign with #AktionBaum featured on the 40th Anniversary edition of the renowned @LuerzersArchive magazine!
#AI #creativity #advertising

[benjaminbaumann @benjaminbaumann]

@niklasoestberg Congrats!

[benjaminbaumann @benjaminbaumann]

🚀 We’re expanding into the Middle East! 🇦🇪
This marks a major milestone for us as a creative agency with the digital DNA, establishing our presence on a global scale.

More info: https://t.co/owFMBGOCSE

#FRASER #Agencyworld #adversting #Dubai #CreativeAgency #UAE

[benjaminbaumann @benjaminbaumann]

@kleeblattfuerth Kritik war genau richtig. Wir sind ja im Profi Fußball…

[Steve Magness @stevemagness]

An interesting chart on the age distribution of athletes at the Paris Olympics.

Youngest- Skateboarding, gymnastics
Oldest- Equestrian, Triathlon

It's kind of wild how young swimming skews compared to its close athletic cousins (track, triathlon, cycling)

[benjaminbaumann @benjaminbaumann]

We are proud to have won holidayheroes as a client and to be able to welcome a client from the travel industry for the first time.
It is a great task to introduce a new brand to the German market, especially with such a concept and greenfield approach.
https://t.co/bXgWVXKpVp

[benjaminbaumann @benjaminbaumann]

Aktion Baum x FRASER
Arbor Day 2024: NGO Aktion Baum's AI-campaign “Imagine”

For today’s Arbor Day, Aktion Baum is launching a visually campaign staged by us, which will be rolled out for three weeks.

More infos:
https://t.co/AnUbtVwEPL

[benjaminbaumann @benjaminbaumann]

We are expanding our management team. Christiane started at FRASER yesterday and is taking over responsibility for strategy.
Welcome to @FraserTheAgency .

https://t.co/9epHTPhKkb

[benjaminbaumann @benjaminbaumann]

@FLBarbella @majoacosta @mmuguruza @reportepub Why Munich? FRASER has office in Berlin, Zurich and Cape Town. Open to give you more infos.

[benjaminbaumann @benjaminbaumann]

Let me introduce you to employee no. 1 from FRASER of South Africa today.

Welcome Miky to Team green 💚

#FRASER #FRASEROFSOUTHAFRICA

[benjaminbaumann @benjaminbaumann]

Switzerland. Thank you to the FRASER team for your dedication, creative power, flexibility, speed and all the heart and soul. I would also like to thank Aydin Sahin and the entire marketing team for their trust and cooperation over the last months.

[benjaminbaumann @benjaminbaumann]

Our first big campaign for UBS
Part of FRASER is not to speak up.
But if there's something to tell, we're happy to do it.
I'm proud of the FRASER team's performance and the result. Our first major work for UBS is now online.

https://t.co/LEfYcYTLE0

[benjaminbaumann @benjaminbaumann]

A sign of the times: Australia moves towards digital statutory declarations
And when is Germany ready for that? https://t.co/ysy1sc5f4m

[benjaminbaumann @benjaminbaumann]

Must watch.

[Michael McGuiness @mikemcg0]

Q: Is it better to target a small market or a large one?

In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets:

“It’s always a big mistake going after a giant market on day 1. That’s typically evidence that you haven’t defined the categories correctly, and there’s going to be too much competition.”

He continues:

“Almost all of the successful companies in Silicon Valley had some model of starting with small markets and expanding.”

Amazon started with books
eBay started with Pez dispensers and Beanie Babies
PayPal started with power-sellers on eBay
Facebook started with Harvard

“What’s very counterintuitive about many of these companies is that they often start with markets so small that most people don’t think they’re valuable at all.”

The opposite of this is companies that start out targeting really big markets, and he uses clean tech companies in 2005-2008 trying to capture a small percentage of a trillion dollar market as an example.

“Once you’re a minnow in a vast ocean, that’s not a good place to be. It means you have tons of competitors, and you don’t even know who all of the competitors are.”

As Thiel puts it:

“You want to be a one-of-a-kind company where it’s the only one in a small ecosystem… large existing markets typically mean you have tons of competition and it’s very hard to differentiate.”

You can then expand concentrically from there.

[FRASER @FraserTheAgency]

A chance to work with a brilliant team, with great clients. Whether it's L'Osteria, UBS, Commerzbank, or Sports Illustrated - we put our creativity and expertise into rewarding projects. - Get in touch with us, share your CV: [email protected]
#jobalert #advertising

[benjaminbaumann @benjaminbaumann]

Exciting news to share

https://t.co/Oyk9sBZEaN