b ✈︎

Helping companies get discovered in the age of AI search | Growth @scailetech

[b ✈︎ @benjamingjoel]

I run social and community ops for a AEO/GEO company.

Multiple X accounts, a Reddit presence, and a content factory that runs on systems not sprints.

Here's what actually moves the needle: 👇🏼

The fastest growth lever on X isn't posting more.

It's being the best reply in someone else's conversation.

One sharp reply on a 50K-impression post does more for your follower count than 10 original tweets into the void.

48% of AI citations come from Reddit.

The communities your buyers use every day are more valuable for AI search than your website.

Most B2B brands aren't in those conversations. That's a gap you can close in weeks, not months.

The pipeline I run. One input, multiple crawlable outputs:

1 source idea
→ X post
→ Thread version
→ LinkedIn post
→ Reddit comment angle
→ Quora answer
→ YouTube script
→ Long-form article
→ Technical deep-dive
→ Ops observation

Same signal, every surface a model crawls. The more places it appears, the more likely you’re the answer it returns.

9 posts. 1 idea. 0 blank pages.

Systems beat inspiration every time.

🗣️ I'm Benjamin — Social & Community Operations at SCAILE.

Follow if you want to see how we build community-led growth for an AI search company.

The systems, the tactics, and what's actually working in real time.

[b ✈︎ @benjamingjoel]

Germany builds the best pumps, sensors and machines on earth. Ask ChatGPT who the global leader is and you get a US brand that's 1/10th the size. The Mittelstand won the product war and is losing the visibility war. Drop a German company AI gets wrong.

[b ✈︎ @benjamingjoel]

600K visitors. 3M impressions. €150K in new recurring revenue. 3 months.

What makes that possible: treating content as a system, not a creative exercise.

Source real questions. Structure answers for AI ingestion. Distribute on the platforms LLMs actually cite. Measure in weeks, not quarters.

The output scales when the process is right.

[Simon Wilhelm @Simon_LeanderW]

We fit €500K ARR a while ago. Wanted to introduce the team that got us here.

CTO: Julius Betzler — built 3 companies from 0 to 1 before this one
CPO: @augustGutsche — obsessed with product since his first semester at uni
Founding Engineer: Dora Pruteanu — top 1% CS at TUM
Head of GTM: Niccolo Casamatta — quit a six-figure IB job to be here

Building this team was harder than hitting the number.

The goal: own content production for AI Visibility in regulated, brand-sensitive markets.

Heads down. See you at 1M.

[b ✈︎ @benjamingjoel]

@REAL_BIG_STEF i agree with you @REAL_BIG_STEF we're just raising a large number of unintelligent people in this country 🗣️

[b ✈︎ @benjamingjoel]

Brands die on Reddit the second they sound like brands. The ones that work answer the question, link nothing, and earn the right to be mentioned later. Non-promotional first. Karma before pitch. Most marketers can't stomach the patience. That's the whole edge.

[b ✈︎ @benjamingjoel]

Reddit and YouTube drive 48% of AI citations. If your growth plan ignores communities because they're "hard to measure," you're handing the AI answer to whoever does show up. Showing up in the thread is the distribution. Where is your brand actually present?

[b ✈︎ @benjamingjoel]

6 months ago I had no idea what AEO/GEO meant.

Now I spend every day figuring out why some brands show up in AI search and others don't.

The answer is almost never what you'd expect.

It's not the biggest brand. It's not the best product.

It's the one people are talking about in the right places online.

Wild how much that changes your whole content strategy.

[b ✈︎ @benjamingjoel]

@getonedosh @getonedosh what’s the issue here. I’ve tried adding my card to my Apple Wallet for the past two weeks now, but it’s not connecting 🤦🏽

[Federico De Ponte @fedeponte1]

building feels lonely
this friday in sf, it will not

join us for build friday at Cursor office
just bring your laptop :)

https://t.co/C2IvHb4xyH

[August Gutsche @augustGutsche]

𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗴𝗲𝘁 𝘄𝗿𝗼𝗻𝗴:

❌ backlinks guarantee visibility
✅ context layer drives citations

❌ google top 10 is enough
✅ 60% of ai citations aren't in organic top 20

❌ generic ai content works
✅ llms ignore slop. they want human data.

we are the official geo research partner with tum. we build on facts. 🧪

[Simon Wilhelm @Simon_LeanderW]

just stumbled across this old interview 😄
back then, we were talking about how ai would reshape business.
today, we're helping companies become visible inside ai itself.

[Simon Wilhelm @Simon_LeanderW]

$600K ARR. 29 clients. Still feel like we're in chapter one.

The jump to 1M isn't about more clients. It's about proving the category exists.

GEO is not SEO. And 2026 is when that stops being a debate.

https://t.co/QUuLNAFzeT

[b ✈︎ @benjamingjoel]

The weirdest part of GEO: a brand can rank #1 on Google and not exist inside a single AI answer. We see it weekly. Visibility has split into two separate realities.

[b ✈︎ @benjamingjoel]

The weirdest part of GEO: a brand can rank #1 on Google and not exist inside a single AI answer. We see it weekly. Visibility has split into two separate realities.

[b ✈︎ @benjamingjoel]

Last November in Kigali is where I first met the SCAILE team.

So coming back to this piece they wrote about that trip hits different for me now. I was there. I remember the conversations.

And the core idea has only gotten truer with time: a business in Rwanda faces the exact same problem as one in Munich. If the AI assistants don't mention you, the customer never finds you. Doesn't matter if you're a billion-dollar brand or a team of five.

What stuck with me most from those days wasn't a lack of ambition. It was the opposite. AI awareness was high, founders were already building with it, the energy was everywhere. What was missing was the tooling to help them get seen by the systems buyers now ask first.

Visibility doesn't care where you're based. And the best time to show up in a market is before everyone else does.

Reading this back, I'm just glad I got to see where it started.

READ MORE - https://t.co/cH66QoHVYA

[b ✈︎ @benjamingjoel]

two years ago a buyer checked five vendor sites before deciding. now they ask one AI and visit zero. if you're not in that answer, the funnel never starts. the shift I keep seeing up close:

[Simon Wilhelm @Simon_LeanderW]

https://t.co/9udSW5Vtop

[b ✈︎ @benjamingjoel]

spent the weekend reading how people actually ask AI for recommendations.
nobody types "best CRM software 2026" anymore. they describe their problem in a full paragraph and let the model pick.

keyword research is quietly becoming obsolete. we're optimizing for the paragraph now

[b ✈︎ @benjamingjoel]

londonmaxxxing... lfg 🚀

[Simon Wilhelm @Simon_LeanderW]

london gtm hackathon just leveled up...

@cursor_ai just entered the chat to help us pipelinemaxx instead of just tokenmaxx 😂
june 20 at the building centre — bring your startup challenge or take a live case and ship a real go-to-market campaign by end of day

150 spots, entry by approval

who’s in? 🔥
link to apply - https://t.co/qXpGd2UTvE

[b ✈︎ @benjamingjoel]

@Simon_LeanderW just broke down the exact system we use to scale content without google nuking us...

this is the boring systems stuff that actually compounds for years

[Simon Wilhelm @Simon_LeanderW]

How to not get pennalized for publishing 10.000s of Blogarticles