I’ve been looking into @0xhazels, and one thing I find interesting is the way they’re approaching creator contributions.
A lot of creator campaigns can easily become a numbers game post more, get more likes, repeat.
Hazels seems to be taking a different approach.
Your content needs to actually say something. Relevance, originality, consistency and the quality of the discussion around your content matter more than simply generating a lot of interactions.
I think that’s a healthier direction for Web3 creator campaigns.
If creators are being rewarded for what they contribute, rather than how much noise they can generate, the quality of the ecosystem should naturally improve.
I’m going to spend the next few weeks actually learning the Hazels ecosystem and sharing my own take as I go.
Let’s see where consistency takes me.