Ben Lau

Product design for startups | 10+ years building 0 to 1

[Ben Lau @benlaudesign]

My new portfolio is live! 🚨

Fractional design for early-stage startups.
I’m open for 1-2 new clients.

Case studies dropping soon.

Link below 👇

[Ben Lau @benlaudesign]

@privetavdey Oh snap, that's sick.

[Ben Lau @benlaudesign]

@taykcrane Lets go!

Hope all is well Taylor.

[Ben Lau @benlaudesign]

I've been a fractional for over a year now.

I went in with one conviction:

Being a founding designer at 0 to 1 startups is messy. Product design (not just UI) is iterative, and as an early team you're constantly changing direction.

So the best way to deliver value is being embedded. You learn the space, influence what they build/ship and help define the design role. This compounds over time.

Turns out I was right.

Call it fractional, consulting, contracting etc. The point is you're embedded part-time over a mid/long term engagement.

It's not for everyone, but this way of working is exactly what works for me.

[Ben Lau @benlaudesign]

@happydesign_ Cheers Jan, glad you noticed!

[Ben Lau @benlaudesign]

AI notes for clinicians

[Ben Lau @benlaudesign]

@AhmedAtEffekt Thanks Ahmed! Was designed in a restrained way for clarity and trust, glad that comes through

[Ben Lau @benlaudesign]

@jeetnirnejak @paper @motiondotdev 🔥

[Ben Lau @benlaudesign]

@paulmbw LFG!

[Ben Lau @benlaudesign]

Honestly it depends on the kind of startup.

Some, like funded startups are actively looking for long term design help. They want to grow fast and build a team, and have the budget to keep you around. So you can propose long term directly.

Others like bootstrap or lean teams aren't ready to commit upfront. That's fine. Start with a small scope, show value, let it grow organically.

Either way, network and referrals make it easier at the start because trust is already there.

[Ben Lau @benlaudesign]

@andrea_regata Really good!

[Ben Lau @benlaudesign]

@olegcoada @hunterthompson Gradient 🔥

[Ben Lau @benlaudesign]

@happydesign_ Yes! So much real estate to explore.

Thanks, Jan.

[Ben Lau @benlaudesign]

Bottom left is underrated for feature updates

[Ben Lau @benlaudesign]

@airlasart This is so cool It's giving me ideas how I could style my name on my portfolio.

Great work!

[Ben Lau @benlaudesign]

@johnny_lam_ Thanks for sharing John, you got this! 💪

[Ben Lau @benlaudesign]

@its_sslvr Love it!

[Ben Lau @benlaudesign]

@stevelauda_ Congrats Steve, exciting move!

[Ben Lau @benlaudesign]

@moloneymike Time for a coffee Mike!

[Ben Lau @benlaudesign]

@disarto_max Looks good!

How much of this is the Figma setup doing the heavy lifting here?