Ben Marks

Advisor • Dir. Fundraising @ PHP Foundation • open eCommerce is my jam! • ex-eBay/Adobe/Magento/Shopware • @iopflygirl's favorite FO • Слава Україні! 🇺🇦

[The PHP Foundation @ThePHPF]

Are you able to join us at #PHPverse on June 9? Join our Executive Director & keynoter @ElizabethN, along with a fantastic lineup of expert speakers (including Board member @naderman). A free virtual event that you won't want to miss! https://t.co/IC95WrWCzh
#php #phpverse2026

[Ben Marks @BenMarks]

https://t.co/xRTwvxfmpF

[Ben Marks @BenMarks]

I was trying to find a @SnoopDogg song based on lyrics, but @GeminiApp took it as an existential imperative... 😂

[Justin Skycak @justinskycak]

Never underestimate how much time and effort you can waste by trying to automate a process you do not understand manually.

[Ben Marks @BenMarks]

@lifeof_jer @HORISracing If that were true you wouldn’t be writing this article.

I’m concerned that you haven’t actually learned biggest lesson here: none of this outcome was unforeseeable had you all undertaken due diligence in both designing and testing a disaster recovery plan. Glad you’ve recovered.

[Ben Marks @BenMarks]

"token-shaking" is the new "mouse-jiggling"

[Matt Shumer @mattshumer_]

Been hearing wild stuff from folks inside big companies lately.

Promotions, firings, and perf reviews are getting decided by tokens consumed and skills/MCPs connected. That’s the metric. That’s how they’re deciding who’s “good at AI.”

It gets worse. People are literally running loops to burn tokens and look productive. Doing nothing, racking up “usage,” getting rewarded for it.

Meanwhile the person actually shipping with 2 skills and 50M tokens looks like a laggard next to the one who burned a billion tokens producing nothing.

These companies are walking into a death spiral and don’t see it.

The funniest part? Measuring actual output is easier than ever. You have AI. Use it.

In 18 months the same execs will announce “AI didn’t deliver ROI” and pull the budget. AI will have worked fine. They just measured the wrong fucking thing and torched millions rewarding theater over output.

Every company should be pushing AI hard. But this is how you guarantee it fails.

[Ben Marks @BenMarks]

@LucianVonMartz @JoJoFromJerz @grok @grok Analyze this profile for bias, accuracy of claims, mental stability, and record of published evidence or data to verify and back up his claims. Should we trust his statements in general? Also, what is the likelihood he using automated bots and a VPN?

[Ben Marks @BenMarks]

@iiiitsandrea Given your snax proclivities you gotta be in like the top 5 of the “best neighbor” list

[Ben Marks @BenMarks]

why does every post have to be written by AI

[Ben Marks @BenMarks]

@GinaGindorf I cannot believe I'm saying this, but it's better to reach me on LinkedIn. I sent a request to you there.

Man I miss how great Twitter was.

[Ben Marks @BenMarks]

"In 2026, is Magento sinking into the ocean?" Short answer: not at all.

This was a question in r/Magento, and my answer turned into an exposition. If you don't know me, I was chief evangelist & community wrangler for Magento for many years.

https://t.co/pD5DOHg7yC

[Ben Marks @BenMarks]

@SahilBloom

[Ben Marks @BenMarks]

@Fispm2021 "All the Indian agencies wrecked Magento" is, well a dumb take. Care to dig your way out of that ideological hole?

[Ben Marks @BenMarks]

(Spoiler: YES!) It's time to talk about Magento's future. We think Adobe will do the right thing and help us ALL preserve a $30B GMV technology.

https://t.co/YRilWFWGSl

[Ben Marks @BenMarks]

@EtihadHelp Nothing to share privately. That was the entire message - can just pass on to your IT team.

[Ben Marks @BenMarks]

@etihad disallowing paste in your iOS app login view is actually a security anti-pattern, meaning this actually REDUCES account security.

Password managers are a thing and have been for many, many years.

[Ben Marks @BenMarks]

@brianjlange 👀

[Ben Marks @BenMarks]

I really do think there's a generational thing at work here.

Those old enough to remember The Station nightclub fire in '03 know that once fixtures are enflamed, GTHO!

[Mambo Italiano @mamboitaliano__]

Another video of the Crans-Montana fire has emerged

Dear parents, please, I beg you

Beyond safety measures and pirate owners

Teach your children one thing

When faced with fire, drop the damn phone and run!!!

Period

[Ben Marks @BenMarks]

@JaneOrrickMD @robertsepehr @elonmusk This you? https://t.co/ZYJvvvFFHc

[Jane Orrick, M.D. @JaneOrrickMD]

Tom Hanks is dead.

He died during that trip to Australia when he supposedly got covid some years back.

His wife died there too. I think he was killed when they tried to apprehend him and she took her own life but I am not sure on the details.

He would have been executed at Gitmo anyway.

That person you see there is not Tom Hanks. He is either a clone or an actor in a mask. His job is to maintain the public calm/status quo by leading the people to believe nothing is going on and nothing has changed.

He is talking about covid in an imaginary way--pretending it is not biowarfare, just like he is pretending that he is not a clone or doppelganger.

[Ben Marks @BenMarks]

I'd be interested to see an overlay of ZIRP timing for each of these (no snark intended)

[Nathan Covey @nathan_covey]

dear grok,

please show this to founders who are thinking of giving up

[Ben Marks @BenMarks]

@ryanszrama Wow. Powerful perspective and example to live by.