Ben

Scaling brands organically

[Ben @bennscaless]

@reachifymedia @Clavicular0 heat

[Ben @bennscaless]

@ErnestoSOFTWARE thats sauce

[Ben @bennscaless]

@alexcooldev loll

[Ben @bennscaless]

@athcanft true

[Ben @bennscaless]

@maxxmalist fire

[Ben @bennscaless]

@ErnestoSOFTWARE i love ur page

[Ben @bennscaless]

@ZedNilm1 fr

[Ben @bennscaless]

@growthsuck bells is cooking these days

[Bella @growthsuck]

Actually fucked that this is free

[Simone Canc @simonecanciello]

this $300k/month app lets you try hairstyles.

now imagine:

same concept but for outfits and accessories.

try clothes from your bed while doomscrolling.

who’s building it?

[Ernesto Lopez @ErnestoSOFTWARE]

Alarmy literally turned the alarm app on your IPhone Into a $500k/mo app😭

They added a small visual twist to it
And sent dozens of UGC creators

To spam the same format on repeat

This account alone pulled 28.9M views

with a simple visual hook
+ text + demo format

make your product visual,
and it will sell itself

This is why you see those push-up trackers making $100k/mo

this is something we have been applying to our apps as well.

Take notes

[Jacob Rodri @jacobrodri_]

$25,000/month with a prayer app

his playbook:

1. posting 20+ videos a day on tiktok
2. waiting until some of them pass 10k views
3. boosting those as spark ads

(this article is pure gold btw)

[Ben @bennscaless]

@tatealax sauce

[tateala @tatealax]

https://t.co/B81tpdKFWN

[Ben @bennscaless]

@wickedguro bro's cooking day by day

[Ben @bennscaless]

@rykerdesigns sauce

[Ben @bennscaless]

@pounddz fr

[Roman Khaves @roman_khaves]

no 24 year old operator wants to make content about hot flashes and joint pain and sleep supplements.

it doesn't look cool in a discord. you can't flex menopause funnels in a twitter thread and get clout for it.

every killer marketer in this space would rather fight for margins in a trendy niche than walk into an empty room where the customers are begging to buy.

the biggest edge ai deepfakes marketing and ai ugc have right now is on boomers.

the most profitable audience on the internet is also the worst at detecting it.

boomers and the 45+ demographic cannot tell the difference between a real person and an ai character, they just can't.

and they also happen to be the highest ltv buyers online with the most disposable income and the longest purchase cycles once they hard switch to a product.

that combo is sitting right there and almost nobody is touching it.

the reason is simple.

it's boring.

so instead they all pile into the same saturated markets fighting a thousand other guys who look exactly like them for the same $3 commission on pre workout powder.

competing on creative. competing on hooks. competing on price.

grinding margins down to nothing because everyone saw the same viral breakdown and copied it.

meanwhile the markets where the money actually is have zero competition because the work feels unglamorous.

the gap isn't skill.

it's ego.

that's where all the margin lives right now and it's not closing anytime soon.

[Ben @bennscaless]

@ErnestoSOFTWARE dayumm