This was the formula for The Blueprint.
www.readtheblueprint.conm
Phase 1: Newsletter (80% real estate agents, with a lot of data points)
Phase 2: Podcast targeting more of what our audience wants.
Phase 3: Digital product monetizing the audience
How to build the next @MorningBrew:
- Write for an underserved B2B vertical
- Focus on 1st party data -- Know everything about your subscribers
- Use @MeetApollo to enrich customer profiles
- Serve targeted ad campaigns at segments of your subscriber list for higher CPMs
- Use @beehiiv to send your newsletter and grow your audience
- Leverage @oceans_xyz talent for growth marketing, finance, and EA help
- Stay as lean as possible. Focus on profit, not revenue
Couldn’t be more excited to announce that I’ve officially joined @smoothmedia_ as their Head of COO Services.
Excited to join @JKaplan1, @jrothenberg_ & @KinseyGrant in helping creators build next-gen media businesses!
Creators are businesses. And businesses need operators.
That’s been the thesis all along at @smoothmedia_
Now we’re formalizing our latest service:
The fractional COO for creators.
If anybody tells you it's easy to grow a newsletter, they're lying to you.
I reached out to a page I enjoy, @NipseyHoussle to promote my real estate NL https://t.co/aED6IeJeKV with his audience.
He said: "I appreciate the hustle but HBD is for the people."
Mad respect 🤝
We couldn't be more thrilled to embark on our second year & are eager to see what the future holds.
If you'd like to partner or get in touch, feel free to reach out --> [email protected]
It's hard to believe that it's already been a year since I launched @read_blueprint!
After 1 year:
📧 15k subs
🚀 113 sends
🔥 52% OR
🎙 Pod w/ 8k mo downloads
🗣️ Guests @mauricoumansky.+ @jasonoppenheim
🤝 Multiple advertising partnerships
👻 1 amazing halloween costume
We had a vision in our first year to deliver reliable real estate news and actionably advice to help all agents.
The amazing feedback & support we've received has far exceeded our expectations.
we launched @beehiiv exactly 1 year ago today
life since then has been full of the highest highs I’ve ever experienced, and lower lows than I had ever thought possible
full recap 👇🏽
https://t.co/RaBoMAcngB
Friends (and future friends) of Smooth!
@jrothenberg_ and I are hosting a happy hour this Wednesday in Santa Monica
Expect casual beers and less casual rants about niche media
One rule: you may only say FTX or Elon once during the evening.
DM for the details!
Just got the 5 Tweet Tuesday by @ShaanVP and I must say it looks SUPER CLEAN. Was wondering what the difference was, but then saw they just switched to @beehiiv.
For me, when you subscribe to so many newsletters, it's the little things that make a big difference 🔥