@heyitsalexP Sounds about right. Depending on budget, I find PMax to be a good one campaign account (low budget) or a layer on top of dedicated campaigns (high budget).
Also, search campaigns will display over your PMax campaign if the search term used is an exact match of your keyword.
Google reps are shilling "hints and tips to drive exponential growth" these days. Exponential growth!!
Is that even achievable on Google Ads or any digital media platform? 🤷♂️
I just audited a client's FB ads account and they're running a prospecting ad with a 1700% ROAS from 1-day-view attribution with 0% ROAS from 1 or 7-day-click attribution.
Audience size is 800k (reasonable in Australia) and reach during this period is 9k with 90 purchases (high aov products)
Never seen anything like it before. Is FB somehow finding incredibly low hanging fruit in this audience? It's been going on for the last three months - I wonder if it'll run out of steam.
@heyitsalexP Got it - thanks!
So does this calc then give you an ROI on all channel digital spend more so than a per channel basis (given your using total new customers)?