Berlin_Brand

Most brand advice is astrology for MBAs. I write about what actually moves people to buy, click, and care. Running brands in telehealth + DTC.

[Berlin_Brand @berlin_brand]

@1ajaay RPV

[Berlin_Brand @berlin_brand]

@Aazarshad ADS

[Berlin_Brand @berlin_brand]

@jasonugc SYSTEM

[Berlin_Brand @berlin_brand]

@Motion_Viz PROMPT

[Berlin_Brand @berlin_brand]

@jameygannon Yea I switched to FireShot

[Berlin_Brand @berlin_brand]

@benradack A high CPM isn’t the issue. It becomes one when that high CPM starts consistently climbing higher each day for a measured period. I’ve always understood CPMs to be sort of an early warning system…no?

[Berlin_Brand @berlin_brand]

@saikurrra https://t.co/DCjrPWg9yr is the cheat code @floraai

[Daniel ⛰️ @thedanielokon]

If your health & wellness brand isn't on the razor's edge of getting banned on Meta are you even doing it right? 🤣

[Berlin_Brand @berlin_brand]

@adamtaylorl stack

[Berlin_Brand @berlin_brand]

@AdamGillman X

[Berlin_Brand @berlin_brand]

@DTCMidas

[Berlin_Brand @berlin_brand]

@spwfeijen PROMPTS

[Berlin_Brand @berlin_brand]

@JaceEngland1 humanizer

[Berlin_Brand @berlin_brand]

@nicktheriot_ DESIRE

[Berlin_Brand @berlin_brand]

@JacquesDrop Lmao…no

[Berlin_Brand @berlin_brand]

@orenmeetsworld half the league is in retros because nike can’t draw a current shoe that doesn’t look like something a podiatrist prescribed.

the customs guys on instagram were drawing the future for free and nike was busy filing paperwork

[Berlin_Brand @berlin_brand]

Real brand work 👇🏾

[Shopify @Shopify]

shoutout to the person writing their About Us page right now

[Shopify @Shopify]

shoutout to the person writing their About Us page right now

[Berlin_Brand @berlin_brand]

@cartiernoahh Nah some of us just learned the art and beauty of systems and triage early on.

[Berlin_Brand @berlin_brand]

This is terrible advice. Accounts routinely scale past $100k/day with a couple hundred ads per month. Unless you’re producing absolute trash, there’s no scenario where it makes sense to create such a bottleneck/expense.

[Yonan @yonann]

Alex Hormozi reacts to a founder trying to go from $150K a month to $15M a month with 5 ads a week

Caller: "We’re making $150K a month and want to get to $15M a month, but we’re only making 5 new ads a week"

Alex: "We’re putting out 250 per day, We’re at 1,500 per week and you’re at 5"

"Ads need to go from 5 a week to 100 as a baseline, and I’d want you spending $5K a day. Right now you’re spending $1.3K"