Bernard Cote

Communications exec recovering from burnout. Ex-D1 🏀 @KentuckyMBB @NUMensBball. Father of 3 giants. Getting back into🏌🏻‍♂️

[Canadiens Montréal @CanadiensMTL]

Et c'est comme ÇA qu'on réagit à un but à Montréal

And THIS is how we react to a goal in Montreal

#GoHabsGo

[Bernard Cote @BernardCote]

@oliverbrocato And then higher management comes knocking… office culture as we once knew it is dead.

[Bernard Cote @BernardCote]

@Steezehuman …you should only care about yourself and your loved ones. Forget the rest and especially what they think.

[Bernard Cote @BernardCote]

@zarathustra5150 Same for any major city in the world, unfortunately

[Bernard Cote @BernardCote]

@UKJayL Absolutely 😂

[Bernard Cote @BernardCote]

@joe_ishmael @wildcatnews @KentuckyMBB I’d love to hear that one… 😂

[Bernard Cote @BernardCote]

@BobbyBizScout I need to find the Canadian version of you, well versed in our grants and laws. Any northern friends you’d recommend? 🇨🇦

[Bernard Cote @BernardCote]

@AlexHormozi Spent 20 years building an identity around my title, salary, the whole thing. Lost myself in it. Stripping that back has been the hardest and best thing I've done.

[Bernard Cote @BernardCote]

@thedankoe Gave that intensity to corporate for 15 years. Always on, always performing. It nearly broke me.

Now that intensity is on me — mentally, physically — and on my family. That's the shift.

[Bernard Cote @BernardCote]

@WellBuiltStyle Yes, all about balance.

[Bernard Cote @BernardCote]

@globeandmail Any radicalization obviously goes too far. This is happening for both men and women while we should all be meeting in the middle 🫂

[Bernard Cote @BernardCote]

@IrlLillie Hate is a big word. But dislike yes

[Bernard Cote @BernardCote]

@EmilySm43 Therapy

[Bernard Cote @BernardCote]

@lunarfq Bonjour 👋

[Bernard Cote @BernardCote]

@PathOfMen_ Wish you had shared this sooner…

[Bernard Cote @BernardCote]

@thejustinwelsh The feeling stupid part is the whole game. I spent 20 years thinking my basketball career was a failure because it ended early. Turns out it was just the first chapter. The decade of showing up started after I stopped mourning the old dream.

[Bernard Cote @BernardCote]

Spent years running comms for a major brands. PR, crises, comms, branding — all of it. Always on. I thought that was the deal. Burnout taught me otherwise.

The pro basketball grieving is over. Now I find joy coaching the next generation and building something of my own as I await the next steps on the corporate side.

Sometimes the best chapter starts after the one you thought would last forever.

[Bernard Cote @BernardCote]

In 2002 I was a scholarship athlete at Kentucky. D1 basketball. The dream was NBA, maybe Euro leagues.

By 2006 my back had other plans. Transferred to Northwestern, played one year, graduated, walked away.

20 years to make peace with that. Now I watch my kids do what I couldn't

[Bernard Cote @BernardCote]

@ComplexSneakers XI. Only answer IMHO.