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bernice cheung
@bernicecheung
VP Financial Services & Cultural Markets, Environics Research
Joined June 2009
60
Following
28
Followers
20
Posts
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Don't be afraid to fail. Never quit!!
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Tools to help you with A/B testing
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Calculate your expected value of testing.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Account registration has the most impact, it's often too long.
#kanetixinsights
Who to follow
Somya Desai
@somyadesai
Co-Founder & Chief Cosmologist @numinousrealm | Discover and unleash your creative signature using astrology ➳ Join the waitlist https://t.co/mdvQxVZYcs
عَمرو - منتجات رقمية
@heyimadar
صانع منتجات رقمية 🧱 بنيت بالإنجليزي، الان أبني بالعربي وبشاركم الرحلة كاملة 👇
Domme Jade ❤️🔥
@PlsMissJade
Lifestyle Domme • I bully men for fun (Sadist Top) • NSFW 18+ ONLY/MDNI 💖
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Always start testing at the bottom of the funnel - it's so close to the revenue that it's immediately felt.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Ecommerce in the US - Do 100 tests per year.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Never waste traffic & never waste time!
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Always A/B test, the moment you make a drastic switch / completely relaunch a site without you risk losing your customers!
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Different segments respond differently, you can't expect the same for different channels.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Marketing budgets 70% "traditional" / 20% calculated risks / 10% blue sky
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Machine learning in Japan uses predictive modeling to determine price in real time. 78% in auto accident accuracy.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
We know a ton of data about our customers, but we don't use it. Deep CRM is an AI that helps you use it.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Neural networks are helping AI to learn, a cat could be a head, full body, just the face with whiskers.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Marijke Hoste - Smarter Marketing in an AI First World
#kanetixinsights
how can we use machine learning in our marketing?
bernice cheung
@bernicecheung
almost 9 years ago
·
Toronto
Win-win-win to reduce fraudulent claims & payout faster. Focus on the 3 Rs - relationship, responsiveness and readiness.
#kanetixinsights
bernice cheung
@bernicecheung
almost 9 years ago
IBM Futurist Evan Carroll at
#KanetixInsights
bernice cheung
@bernicecheung
almost 9 years ago
"Ask 5 Whys to avoid the shiny penny syndrome - Get to the source of the issue, focus on it." - Aly Dhalla, CEO of Finaeo
#FinTechTO
bernice cheung
@bernicecheung
about 9 years ago
Just earned my
#MRIA
#CMRP
with the @MRII_UGA pathway and presenting Friday at 2pm at
#MRIA2017
.
#MRX
#MRXEDU
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