bernice cheung

VP Financial Services & Cultural Markets, Environics Research

[bernice cheung @bernicecheung]

Don't be afraid to fail. Never quit!! #kanetixinsights

[bernice cheung @bernicecheung]

Tools to help you with A/B testing #kanetixinsights

[bernice cheung @bernicecheung]

Calculate your expected value of testing. #kanetixinsights

[bernice cheung @bernicecheung]

Account registration has the most impact, it's often too long. #kanetixinsights

[bernice cheung @bernicecheung]

Always start testing at the bottom of the funnel - it's so close to the revenue that it's immediately felt. #kanetixinsights

[bernice cheung @bernicecheung]

Ecommerce in the US - Do 100 tests per year. #kanetixinsights

[bernice cheung @bernicecheung]

Never waste traffic & never waste time! #kanetixinsights

[bernice cheung @bernicecheung]

Always A/B test, the moment you make a drastic switch / completely relaunch a site without you risk losing your customers! #kanetixinsights

[bernice cheung @bernicecheung]

Different segments respond differently, you can't expect the same for different channels. #kanetixinsights

[bernice cheung @bernicecheung]

Marketing budgets 70% "traditional" / 20% calculated risks / 10% blue sky #kanetixinsights

[bernice cheung @bernicecheung]

Machine learning in Japan uses predictive modeling to determine price in real time. 78% in auto accident accuracy. #kanetixinsights

[bernice cheung @bernicecheung]

We know a ton of data about our customers, but we don't use it. Deep CRM is an AI that helps you use it. #kanetixinsights

[bernice cheung @bernicecheung]

Neural networks are helping AI to learn, a cat could be a head, full body, just the face with whiskers. #kanetixinsights

[bernice cheung @bernicecheung]

Marijke Hoste - Smarter Marketing in an AI First World #kanetixinsights how can we use machine learning in our marketing?

[bernice cheung @bernicecheung]

Win-win-win to reduce fraudulent claims & payout faster. Focus on the 3 Rs - relationship, responsiveness and readiness. #kanetixinsights

[bernice cheung @bernicecheung]

IBM Futurist Evan Carroll at #KanetixInsights

[bernice cheung @bernicecheung]

"Ask 5 Whys to avoid the shiny penny syndrome - Get to the source of the issue, focus on it." - Aly Dhalla, CEO of Finaeo #FinTechTO

[bernice cheung @bernicecheung]

Just earned my #MRIA #CMRP with the @MRII_UGA pathway and presenting Friday at 2pm at #MRIA2017. #MRX #MRXEDU