Betsy Bernstein

[Betsy Bernstein @bernsteinbetsy]

Happy Earth Day! What a beautiful tie-in LLBean created between their store/Brand and Earth Day! https://t.co/2u44n3atdF

[Betsy Bernstein @bernsteinbetsy]

I've always been so very brand loyal; it makes shopping so much easier. But in the age of Covid-19 ... M4's Quarantine Consumer panel reports 74%(!) of consumers are putting brand loyalty at risk. Store brand instead of my fave Charmin? Sadly, SURE! https://t.co/NwcOQv6isX

[Betsy Bernstein @bernsteinbetsy]

Cute ... and timely. See famous logos get reimagined for the coronavirus age https://t.co/GcFhjK6KV6

[Betsy Bernstein @bernsteinbetsy]

The newest, topical coronavirus question just heard on the radio: What is the most binge-worthy watching for a 14-day isolation period? Living near NY corona-ground zero I appreciate the lighthearted touch.

[Betsy Bernstein @bernsteinbetsy]

@mikebbernstein @USBotanicGarden Mark it down for our next visit!

[Betsy Bernstein @bernsteinbetsy]

Can you believe it? McDonald's beefs up branded merch with Quarter Pounder products, including scented candles https://t.co/9aAlAGlNy7 via @marketingdive

[Betsy Bernstein @bernsteinbetsy]

Thanks @ Wes Michael/Rare Patient Voice's perspective in
a recent Quirk's article. A patient said: "Please don't call it a [patient] journey. A journey sounds enjoyable. Please call it an odyssey. It is not a fun experience."

[Betsy Bernstein @bernsteinbetsy]

@QRCA/Austin. Keynote w Kristin Luck quotes AMA & CMO survey: the C-suite believes the most important time of the CMO is to be the voice of the consumer at the leadership table. Hence the important role of qualitative research. #qualitative #QRCA2020 #marketingresearch

[Betsy Bernstein @bernsteinbetsy]

Took my first peloton ride today. Nearly passed out and didn’t look like the Peloton Girl when I got off. Honey — jewelry will do just fine!

[Betsy Bernstein @bernsteinbetsy]

At Quirk’s Marketing Research Excellence awards evening. Carolyn Volpe presenting the groundbreaking research award on behalf of QRCA. Congrats Distillery!

[Betsy Bernstein @bernsteinbetsy]

Halloween test: Do you prefer CHOCOLATE or CANDY when you buy? Research links preferences to: Boomer vs. Millennial; conservative vs. liking new cultural experiences; comforts of home vs. kickboxing. Where does this put me and my secret love of candy corn? https://t.co/722BjqYOf3

[Betsy Bernstein @bernsteinbetsy]

@mikebbernstein Even kept ME up watching, esp after that 7th inning call.

[Betsy Bernstein @bernsteinbetsy]

McDonalds introduces something even more cozy than the drive-thru. McDonald's promotes Uber Eats delivery with loungewear giveaway https://t.co/DUinX1G4aE via @marketingdive

[Betsy Bernstein @bernsteinbetsy]

@TheHomeRun @WSJ Of course you'd go the cannibal route!

[Betsy Bernstein @bernsteinbetsy]

Forgoing farmed salmon in favor of wild? Farmed salmon is fed wild fish, thus further endangering the wild fish population!
Scientists and entrepreneurs are developing fish-free fish food from bacteria and insects https://t.co/1M4qJIvQHe via @WSJ

[Betsy Bernstein @bernsteinbetsy]

@mikebbernstein @SmithsonianMag Very cool!

[Betsy Bernstein @bernsteinbetsy]

It works in virtually every session! Huzzah -- Using play to spark a shift in respondent thinking https://t.co/ImKJE1Nwve #MRX via @QuirksMR

[Betsy Bernstein @bernsteinbetsy]

Why behaviour beats demographics when it comes to segmentation https://t.co/teyyH4cftC. From this comes "Galentine's Day" for Hotel Chocolate -- females (esp. millennials) sending chocolate to others on Valentine's Day.

[Betsy Bernstein @bernsteinbetsy]

@TheHomeRun @ORGEAR You can only wear it as long as your wife lets you.

[Betsy Bernstein @bernsteinbetsy]

@JoeConnollybiz Sorry I missed you. Sitting right next to tattoo guy. Great morning.