Erik Bernstein

Director of Strategic Communications & PR @APSphysics

[Erik Bernstein @bernsteincomms]

Behind every breakthrough in #QuantumComputing, there’s someone who made the hard work look easy.

If you know someone moving the field forward, take a moment to nominate them. Recognition like this builds momentum for the work and the people behind it.

#APS #ScienceLeadership

[American Physical Society @APSphysics]

Know someone who is doing great work in #QuantumComputing? Nominate them for The Rolf Landauer and Charles H. Bennett Award. It’s just one of our prizes and awards with a June 2 nomination deadline: https://t.co/3eOGAhWfOp

[Erik Bernstein @bernsteincomms]

Silence doesn’t stay neutral for long. When there’s a gap between stated values and decisions made, people notice. And trust slips.

Communicators don’t need to have all the answers. But they can’t afford to step back and hope no one’s paying attention. https://t.co/ivWpmm39Hz

[Erik Bernstein @bernsteincomms]

A century of quantum science, and the story still feels like it’s just beginning.

Incredible to see how foundational papers from the early 20th century continue to shape the work happening today.

The power of sharing not just what we know, but how we got here.

[American Physical Society @APSphysics]

The editors of our Physical Review journals are taking you on a trip through time — check out our collection of seminal #QuantumPhysics research over the past century: https://t.co/nfJHbsUHBh

@quantumyear2025 #IYQ2025

[Erik Bernstein @bernsteincomms]

Saying more doesn’t always build trust.

Especially in tense moments, it’s tempting to fill the silence — to add another line, another message, another update.

But sometimes the most honest, credible thing you can say is: “We’re still working on it. Here’s what we know so far.”

[Erik Bernstein @bernsteincomms]

A financial crisis tests how well you’ve earned trust.

When pressure hits, people notice how leaders communicate. Silence creates doubt. So does overexplaining.

Clear, steady communication helps people stay grounded, even when answers are limited. https://t.co/6nX5AmfCly

[Erik Bernstein @bernsteincomms]

Graduate programs are facing real uncertainty...

Moments like this demand action. By showing up, communicating clearly, and staying connected, we build the trust our communities need to move forward. #NonprofitLeadership https://t.co/kaXYGSbcvn

[Erik Bernstein @bernsteincomms]

When we hear “personal branding,” we usually think websites, headlines, color palettes.

The truth is: Your brand is already forming, whether you’re actively managing it or not. It’s the reputation you build through actions, not appearances. Every choice dictates your story.

[Erik Bernstein @bernsteincomms]

If you have trouble getting your employees to work #together, start by encouraging the mindset that all of our jobs flow together to create the company. Each role is intricate to another. When this narrative is established, it should get easier to incorporate #teamwork. #Leaders

[Erik Bernstein @bernsteincomms]

I am proud to share that @APSphysics earned the top score in the first #SCOAP3 assessment of #OpenSciencePractices. Congratulations to the team on this impressive achievement! https://t.co/9VyB41FMhU

[Erik Bernstein @bernsteincomms]

Letting go of timelines and titles changed how I think about growth.

Some of the most meaningful progress has come from the moments that didn’t feel big at the time — just honest conversations, showing up for others, and doing work that actually mattered. https://t.co/WouU5ou4Ib

[Erik Bernstein @bernsteincomms]

There’s plenty of advice out there on how to pitch the media, but it’s easy to overcomplicate.

You don’t need bells and whistles. Just show you understand what the reporter covers and what their audience cares about. That kind of care goes a long way. https://t.co/PFU7Dtc8Zx

[Erik Bernstein @bernsteincomms]

The strongest case for science funding comes from the people doing the work.

@APSphysics is collecting stories on how federal support shapes research, careers, and innovation. If you’ve seen it firsthand, your voice matters. Let’s make sure it’s heard. https://t.co/UKHfsjz9LW

[Erik Bernstein @bernsteincomms]

I still remember the first time I spoke up in a room full of people with way more experience.

That moment shifted something for me. It showed me that clarity can matter more than hierarchy. A thoughtful question can have just as much impact as a bold idea.

[Erik Bernstein @bernsteincomms]

AI can help with speed and scale, but it won’t give your message meaning. If you don’t know what you’re trying to say, the tech won’t figure it out for you. Intent still drives impact.

#AI #StrategicCommunications #Leadership https://t.co/uAbx7Cy2MM

[Erik Bernstein @bernsteincomms]

Ever walked into a movie halfway through? You catch bits and pieces, but without the full story, nothing sticks.

Big decisions feel the same without context. People need to know why it’s happening, how it affects them, and where it fits. https://t.co/t2aeHUEtE2

[Erik Bernstein @bernsteincomms]

PR is a crash course in the unexpected.

One day, you're writing a press release. The next, you're fielding media calls or solving a problem you didn’t see coming.

I learned by doing, but even more by watching how others handled the pressure. Real learning happens in the moment.

[Erik Bernstein @bernsteincomms]

Einstein said it best. #Ethics don’t change with the situation.

The hardest decisions are often the most important ones. Leadership is about holding that line, even when no one is watching or when it would be easier to look the other way. Those moments are what define us.

[Erik Bernstein @bernsteincomms]

Media interviews move fast, and reporters often take stories in unexpected directions to grab attention.

That’s why I always tell my clients that preparation matters. The best thing you can do is know your message and bring the conversation back to it, every time.

[Erik Bernstein @bernsteincomms]

Some people make communication look effortless.

But the truth is, it’s a skill you can sharpen.

Pay attention to how people react. Notice what keeps them engaged. The more you listen and adapt, the stronger your message becomes.

#Leadership #Communication #ProfessionalGrowth

[Erik Bernstein @bernsteincomms]

Messaging isn’t a one-and-done effort.

People are busy, distracted, and pulled in different directions. If you want something to stick, it needs to show up more than once.

Clear, consistent messaging is how you truly make an impact.

#StrategicCommunications