A sensible null hypothesis for consumer products is that the user doesn't care about your product, doesn't have time to use it, doesn't understand its purpose, will skip any onboarding tutorials, won't read UI copy, will forget about it after signing up or installing it...
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@jmspool Hi Jared! I'm hiring a UX Researcher (remote optional). Looking for someone who can choose the right method for the job, pull insights from data, and bring findings to life via storytelling. Want to join @mindbodypowered's team? https://t.co/pkffkRwyqb