Bettina Weber

Enjoys tweets about #running #hiking & all things #digital. Senior Crop Protection Communications Manager at Syngenta. Opinions here are my own.

[Syngenta Turf & Landscape @Syngenta_Turf]

Got a case of the post @GCSAAConference blues? Hit retweet to keep the spirit alive. Can't wait to catch you all in 2025 in sunny San Diego! A huge shoutout to everyone who joined us in Phoenix— we’re grateful for each interaction, each shared story, each moment of collaboration. #GCSAAConference

[Dr. Abbey Wick @NDsoilhealth]

If you’re on LinkedIn, join us for the live event happening at 9:00 Central time today. I just reposed the link, so you can find it there. Or under Syngenta. Will be a great discussion!

[Bettina Weber @bettinalweber]

@farmerThomo This is the best product ever! Not only does it cover the cut itself but it heals it too meanwhile. And bc the cut is covered, you dont feel any pain. Better than any creme

[Syngenta @Syngenta]

Our thoughts are with those in Türkiye and Syria affected by the earthquakes. Geçmiş olsun Türkiye. نتمنى الشفاء نتمنى الشفاء العاجل للمصابين في سوريا

[Bettina Weber @bettinalweber]

@AlwenaHM Wow 🤩

[Bettina Weber @bettinalweber]

Looking forward to this event

[EACD @eacdonline]

Are you around Basel on 16 February?

Feel free to join us and discuss the latest communications trends in 2023 at the Syngenta Headquarters!

For more information and to register: https://t.co/03pOv0PIG5

#EACDspirit #corporatecommunications #sustainability #liveevent #basel

[Bettina Weber @bettinalweber]

Cc: @D_Blundell @dilernia1978 @SvenFritzsche71

[Bettina Weber @bettinalweber]

Really inspiring meeting today, insightful sessions and it was great to see everyone f2f

[Advatera @Advatera]

Thank you to all the social media experts who participated today in our knowledge exchange group meeting in Basel. It was exciting to hear about your challenges & successes.
@Syngenta @SyngentaGroup
#AdvateraMeeting #SocialMedia

[Bettina Weber @bettinalweber]

@Advatera @Syngenta @dilernia1978 it will be fun! 😊

[Bettina Weber @bettinalweber]

Congratulations to all! Great achievement 👏🎉

[Syngenta @Syngenta]

We’re honored to have won in 5 categories at this year’s #CropScienceAwards, including a Lifetime Achievement Award that our recently retired President of Crop Protection Jon Parr has been recognized with. 🎊 Huge congratulations to Jon Parr and our teams! #SyngentaProud

[Bettina Weber @bettinalweber]

(2/2) Advice from @kapstory: Don’t see journalists as enemies, speak to them, get journalists in touch with your experts #EACDSpirit @eacdonline

[Bettina Weber @bettinalweber]

What should we do as corporate comms professionals navigating in this polarized world?
Advice from Adam Newton: Tell your story, be truthful, use all channels that are available to you to get your message out there. (1/2) #EACDSpirit @eacdonline

[Bettina Weber @bettinalweber]

“Stories are getting more complex to tell – tricky for journalists to identify the 2 sides of a story – journalists often debate what’s a fact. If we don’t have a shared idea anymore, or a belief in reality & facts, it’s difficult to do proper journalism.” @kapstory @eacdonline

[Bettina Weber @bettinalweber]

“Don’t fear being hated, fear being invisible!” Adam Newton @eacdonline #EACDSpirit - a timely and relevant reminder to all big companies

[Bettina Weber @bettinalweber]

Strongly polarized public opinion is positively impacting organizations – taking a stand on important issues (meetoo, black lives matter, gun control), driving executive activism (Adam Newton) @eacdonline ##EACDSpirit

[Bettina Weber @bettinalweber]

What does the rise of polarisation means for us as communicators and the organisations we work for? Excited to hear more abt this topic in this #EACDSpirit @eacdonline session from @kapstory

[Phil Riggins @PhilRiggins]

When KPIs go wrong...KPI in media help drive polarisation, says @UlrikHaagerup at the EACD Circle event. What you measure matters. If all you can measure is clicks, shares, etc., you are part of the polarisation problem. #EACDspirit

[Bettina Weber @bettinalweber]

“Perception is reality – how do we get it? Through media & #socialmedia. Journalism is the most important filter between perception & reality” @UlrikHaagerup #EACDspirit @eacdonline

[Bettina Weber @bettinalweber]

“If we succeed in asking different questions/rephrase questions, we’ll get different answers. We need to be the change. Independent journalists have a key role”@UlrikHaagerup #EACDSpirit @eacdonline

[Bettina Weber @bettinalweber]

.@UlrikHaagerup: “Polarization is the next pandemic.” #EACDSpirit @eacdonline