Beware Co.

[Jerelle @JerelleFisher]

Building @beware_co

https://t.co/NSji0tPVWu

[Cousin Tino ™️ @TINOISFUNNY]

🚨 JAY-Z THE MAN WHO JUST SAID A MONTH AGO HE DOESN’T THINK RAP BATTLES SHOULD BE APART OF HIP HOP CULTURE JUST TOOK BATTLE TYPE SHOTS IN NEW FREESTYLE WHILE DRESSED LIKE A MEMBER OF BONE THUGS IN HARMONY.

Jay-Z just used a lengthy freestyle to address multiple people and controversies that have surrounded his name over the past year.

Some of the apparent targets included:

👀 Dame Dash — Hov Said “ Niggas Teeth Is Tumbling out their mouth but somehow I done it.”

👀 Oschino — Hov appeared to take a direct shot at his stutter, rapping:
“That nut-ass n*** still stuttering.”*

👀 Jaguar Wright — Jay seemingly responded to her ongoing allegations and comments about him, saying:
“That lady back on the stuff, she sound like she in love with him.” And even blamed QuestLove for introducing them

👀 Drake — Hov also appeared to respond to Drake’s recent “the jig is up” line from his No. 1 hit “Janice STFU,” rapping:
“My next update, the jig is up. N***, I’m up 10. Wrong chart, champ. You got to look up again. N***s look up to Hov. I never looked up to them.”

👀 Nicki Minaj — Fans believe several bars may have been aimed in Nicki’s direction, though no direct name was mentioned.

👀 Industry Figures & Media Personalities — Jay-Z also referenced publishing deals, contracts, government rumors, wealth, power, and what he views as coordinated attacks against his reputation.

One of the most talked-about sections came when he rapped:

🗣️ “A rapper can’t be my opps. I got MAGA Republicans. Them shots came from the very top of the government.”

The freestyle was packed with subliminals, direct responses, and reminders of his status in the industry, making it one of the most aggressive public statements we’ve heard from Hov in years.

What do y’all think?

Did Jay-Z clear the air, send warnings, or just add more fuel to the fire? 🤔

[Beware Co. @beware_co]

Icon Tees..
V2 Hoodies.
Hydration Flasks.
V1 Tanks + Crops.
V1 Long Sleeves + Waffles.
V1 Cut & Sewn Caps. (Cotton Twill + Nylon)
Flannels.
Puffers.

[Beware Co. @beware_co]

ICON TEES in production now. V2 Heavyweight tees finally landed last week.

Tees that were ordered will be in hands by next week.

[Beware Co. @beware_co]

Beanies landed 💛

Almost time.

[Jerelle @JerelleFisher]

https://t.co/aoTBvRHaUb

[Jerelle @JerelleFisher]

Building 2026.

New vlog just dropped.

[Beware Co. @beware_co]

About to drop tons with our Canadian Suppliers hold up. We will pursuing our mission to bring our brand complexly but completely to Canadian soil.

Excited for the plan moving forward through 2026 and onward.

[Beware Co. @beware_co]

https://t.co/P4Ukv8qYUy

The Beanie is available on the shop now 🤝🏽

[Beware Co. @beware_co]

The Beanies Announcement Tomorrow! Release day this weekend 🤯

Thank you

[Jerelle @JerelleFisher]

Back to back brand shoot days. One was @beware_co and today’s is @SauconyCanada 🤯🤯🤯

[Beware Co. @beware_co]

Beanies landed 💛

Almost time.

[Beware Co. @beware_co]

New drop this month.

[Netflix India @NetflixIndia]

it has been 3,457 days,
82,968 hours,
4,978,080 minutes,
298,684,800 seconds,
since we’ve known stranger things.

and now we’re at the final 2 hours, 5 minutes ❤️

[Jerelle @JerelleFisher]

@ahdebee Looking to build my clothing brand big time this year. Street wear/Active line and I am a musician first. @beware_co

[Beware Co. @beware_co]

⚒️⚒️

[Beware Co. @beware_co]

Time to truly embark.

[Beware Co. @beware_co]

Within now till February we have about 4-5 crazy official releases. I will get more into the details but just know we are starting off with the full initial ICON TEES. 3 colour ways all in pre-order now but officially drop first week of January.

[Beware Co. @beware_co]

Crazy couple of weeks.