A company could release an environmental and sustainability report, but it would, at best, be read by a few people. Or, as Apple does here, it could understand the very point of releasing such a report—to convey to the broader audience, in an easily comprehensible manner, what the company is doing in terms of its responsibility towards nature and the environment—and do a very different kind of communication!
The framing (of whom Apple is "reporting" the updates to), the choice of the actor (Octavia Spencer), the articulation of the numbers in ways that even a child could understand the magnitude and impact of what Apple has been doing, the kind of targets committed within the narrative, and the way Tim Cook conceded that they still have a lot more to do... everything about the scripting is pitch-perfect!
Outstanding job with this video, Apple!
#advertising #marketing #corporatecommunications #communication #communications #enviroment #sustainability
@royalenfield @Levis_IN No refund, no response to emails/tweets/calls. They have the product with them for over three months now despite being paid in full. Kindly request people not to purchase anything from this site.
I had placed an order on June 14th - order #100003048. After multiple emails requesting for a refund, I haven't received a reply/refund yet. @royalenfield Would you mind taking the necessary action now?
#HongKongProtesters take
@Tinder
to a whole new level. That's one strong message. The public is given a tool with a list of 'to-dos'. But this... the app product managers wouldn't have seen it coming.
@PokemonGoApp
It's raining texts!
Gogoame – meaning afternoon rain in Japanese - is a web art experiment developed by pedro veneroso, consisting of a rain of text that implements a physics engine to simulate acceleration, gravity and wind.
Watch the magic happen: https://t.co/zHOpExYSOf
Good read. Lets read, like and share this article. Mental illness is no joke and should be treated just as any other physical illness #DestigmatizeDepression
https://t.co/cnHJyaShhr
What a brilliant thought and campaign, by DDB, for Stabilio! The conventional thinking is to associate highlighters with chunks of text. To reframe that thinking and use the word 'highlight' in the actual sense (removed from 'highlighter') is brilliant!
#Technology is still at a nascent stage of development. But, progresses like this are changing the face of #Sports... #VAR - Video Assistant Referee #FootballWorldCup2018 https://t.co/nHFFouyVak
#SharedFuture - It is not a vision of one Country, but a vision of an entire World. Is there a blueprint for making this happen? https://t.co/LDyUodolEn