Bill Hobbib

CMO at Varicent, B2B Marketing leader, strategist and speaker.

[Bill Hobbib @bhobbib]

You may need a new moat.

As most people know, in business a moat is a competitive advantage that sets your company apart from your competitors for the long-term.

Now, in the face of ChatGPT and generative AI, leaders in lots of companies are asking th…https://t.co/rFwdf8vzvy

[Bill Hobbib @bhobbib]

I’m really excited to share that I’ve started a new part-time advisory position as Limited Partner at Stage 2 Capital Accelerator at Stage 2 Capital. It's a thrill to be able to advise and mentor start-ups as they build out their Go-to-Market execution an…https://t.co/1YQFABxbKY

[Bill Hobbib @bhobbib]

Will your job be replaced by AI?

What jobs AI will replace vs not replace is a hot topic because the shift has already begun.

Below is a new list of 8 jobs most and least threatened just published that's sure to provoke strong opinions.

8 Jobs Most Th…https://t.co/n5m6x9QTM6

[Bill Hobbib @bhobbib]

Meet Stanley, an eight-year-old boy full of life and joy, but who may not make it to eighteen.

His world changed when he was diagnosed with a brain tumor at just six-years old. Since then, Stanley has undergone multiple surgeries and had to relearn basic…https://t.co/tdtPX8Ayjn

[Bill Hobbib @bhobbib]

Meet Stanley, an eight-year-old boy full of life and joy, but who may not make it to eighteen.

His world changed when he was diagnosed with a brain tumor at just six-years old. Since then, Stanley has undergone multiple surgeries and had to relearn basic…https://t.co/kOYqsjmEzr

[Bill Hobbib @bhobbib]

This is very cool! https://t.co/2rRx8HIlbU

[Bill Hobbib @bhobbib]

It seems like barely a day goes by lately when someone isn't mentioning the likes of ChatGPT or generative AI.

Most people have perhaps 15 minutes a week to try and quickly learn what's great and immediately useful around these technologies, and what's…https://t.co/64Mu7BdzWa

[Bill Hobbib @bhobbib]

Will AI replace the SDR function eventually?

This has been a lively topic of discussion in 4 different roundtables of GTM leaders in the past 3 weeks.

Everyone seems to agree that AI can and should support the SDR function. Uses include:
--Drafting p…https://t.co/7S9SNMtZm8

[Bill Hobbib @bhobbib]

"Your child has cancer."

This is one of the most difficult messages a parent could get.

It was August of 2021 when mum, Amy, was told her daughter, Isabellah, then 3-years-old, had embryonal rhabdomyosarcoma.

Isabellah's treatment included a medicall…https://t.co/QrEhpHKERV

[Bill Hobbib @bhobbib]

“You miss 100 percent of the shots you don’t take” (Wayne Gretzky)

What proverbial “shots” do you think or know you should take but haven’t?

Pick one thing.

Just do it.

[Bill Hobbib @bhobbib]

Would you rather take a bullet then read another bullet in a boring slide presentation?

How often might you potentially inflict boredom on your audience when you're giving a presentation - especially remotely over Zoom?

Check-out this humorous "Death by…https://t.co/pPTrx6ol7t

[Bill Hobbib @bhobbib]

Where can you find 3 generations of U.S. armed forces spanning 200 years of history marching together in 20 seconds of video? Look no more.

Here you see soldiers from the U.S. Revolutionary War (1775-1783), War of 1812, Civil War (1861-1865) and World W…https://t.co/GOTwm1f3K3

[Bill Hobbib @bhobbib]

As a follow-up to my last post, here's my take on the best of the rest of Elon Musk's 10 storytelling tips.

SELL BENEFITS, NOT FEATURES
Remember to speak in "YOU" language to get away from feature-speak. Answer the question, "How does this help my audien…https://t.co/mDUfvLwJsm

[Bill Hobbib @bhobbib]

Everyone in Marketing is a story-teller.

These 10 storytelling tips from Elon Musk nail the key principles. Having a strong narrative is key in the go-to-market for any product. The best tech or the best products don't always win in a market.

Here's…https://t.co/AUnugZIcFN

[Bill Hobbib @bhobbib]

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[Bill Hobbib @bhobbib]

I was the worst kid on my hometown Little League baseball team.

I still remember how I dreaded approaching home plate when it was my turn at-bat – with good reason.

Yet here I am, decades later, enthusiastically stepping up to the plate and hitting ball…https://t.co/H8ShDz48FA

[Bill Hobbib @bhobbib]

"Innovation is saying no to 1,000 things."

This famous quote rings as true today as when Steve Jobs shared it in 1997 at the Apple Worldwide Developers’ Conference.

Here's the full quote for context:

“People think focus means saying yes to the thing…https://t.co/W5JCQCbXVR

[Bill Hobbib @bhobbib]

Just got this in a fortune cookie: Strong wind is needed to make strong trees.

It's actually true. A tree needs to sway and bend in the wind so it can develop a strong trunk and root system. Without the wind, the tree is weak and can't withstand the f…https://t.co/r9mJjnuNXi

[Bill Hobbib @bhobbib]

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[Bill Hobbib @bhobbib]

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