Brand Immersion LLP

Worldwide full-service marketing agency sharing exciting digital stats.
#Marketing #StateOfDigital

[Brand Immersion LLP @bi_llp]

Here are 5 tips to evelavate your SAAS:
Remember, in the world of SaaS, continual improvement is key. Keep an eye on your metrics, adjust your strategy, and always listen to your customers. Success is a journey! 🌟

💡 #SaaSMarketing #DigitalSuccess #MarketingTips

[Brand Immersion LLP @bi_llp]

Ready to take your e-commerce game to the next level? 💪 Don't wait, start implementing these tips today! 💼 #EcommerceGrowth #OnlineRetailMastery #ShopSmartOnline

[Brand Immersion LLP @bi_llp]

In the past year, $13.6 million was spent on search ads, and it's projected to grow by 6.27% in the next four years.​
#StateOfDigital​
#BILLP #Advertising #SearchAds ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Kenya's digital ad spend is on the rise. Here are 2022 insights on how ad dollars are spent in Kenya: ​
Visit our website: https://t.co/VpYwyvf6HJ​
#BILLP #Advertising #SearchAds ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

$86M was spent on digital ads in 2022.​
#StateOfDigital​
#BILLP #Advertising #AudioAds ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

TV ads remain the top source of brand discovery for 46.7% of Kenyans narrowly edging out social by 1%​.
Digital advertising still remains the best value!!​
#StateOfDigital​
#BILLP #Advertising #TVAds #SocialMediaAds ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

As Kenya's population embraces a more health-conscious lifestyle, the digital well-being market is estimated to have grown to $241.2 million in 2022 alone​.
#StateOfDigital​
#BILLP #DigitalFitness #Healthcare ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Boasting an 8% growth in the consumer spend category last year, Kenya's gaming industry is cementing its position as a key player in the country's digital media landscape.
#BILLP #VideoGames #GamingMarket #Kenya ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Kenya's digital media spend is skyrocketing! ​
2022 reports indicate that Kenyans spent a staggering $100.4 million on digital media subscriptions in the past year alone.
#DigitalMedia #Kenya #BILLP ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

20.7% of Kenyans online pay for movie streaming services while 12.9% pay for accessing music streaming. ​
#BILLP #Kenya #MovieStreaming ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

The estimated total spending on e-commerce in Kenya in 2022 was $3.21B. The top spending categories and their allocated amounts are shown in the photo.
#BILLP #ConsumerGoods #B2C #ECommerce ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

An estimated $3.21B was spent on online consumer goods in Kenya in 2022.​
#StateOfDigital​
#BILLP #B2C #ECommerce #Marketing ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

In Kenya, Snapchat has 2.45M users with 67.9% female and 30.6% male. This makes it the only platform with a higher number of female users than male, providing a unique opportunity for brands targeting this demographic.

#StateOfDigital​ #BILLP #Snapchat
Source: DataReportal

[Brand Immersion LLP @bi_llp]

In Kenya, Snapchat has 2.45M users with 67.9% female and 30.6% male. This makes it the only platform with a higher number of female users than male, providing a unique opportunity for brands targeting this demographic.

#StateOfDigital​ #BILLP #Snapchat
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Instagram's focus on visual content has made it ideal for businesses that depend on visual marketing. Top industries that have found success on the platform:
- Beauty and Fashion
- Food and beverages
- Travel

Visit our website:https://t.co/VpYwyvf6HJ
#BILLP #Instagram

[Brand Immersion LLP @bi_llp]

YouTube is the go-to platform for Kenyan consumers seeking informative and entertaining content. Top searches are: ​
- Music​
- News​
- Movies ​
- Comedy ​
- Kids cartoons ​

#StateOfDigital​ #BILLP #YouTube #Entertainment #News​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

YouTube accounts for 14% of all website referrals in Kenya showing the platform's potential for successful ad delivery​.

#StateOfDigital​ #BILLP #Marketing #WebTraffic #YouTube​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Pinterest drives about 7.4 of Kenya's web referrals, making it a strong marketing consideration for lifestyle and design brands. ​

#BILLP #StateOfDigital #Pinterest #Instagram ​
Source: DataReportal

[Brand Immersion LLP @bi_llp]

Top 3 Types of social media accounts followed by Kenyans ​
- Friends and family​
- Actors, comedians, or performers – great influencer choice​
- TV shows or channels​

Source: DataReportal

[Brand Immersion LLP @bi_llp]

With a 2.2% increase in popularity over the past year, Twitter remains a powerful platform for marketing. With the right strategies and creative approach, brands can engage with their audiences and drive results. ​

#StateOfDigital​ #BILLP #Twitter #Kenya​
Source: DataReportal