Musicians: If your aim is to "get signed" you will fail. Successful artist build fans and catalogue.
Successful Labels do not sign people who want them to do all of the work.
Build an audience. That is all I can tell u. Please listen.
Everyone should pay attention to their roll out plans the way @burnaboy is INTENTIONAL with his alignments.
Stop sleeping on the people behind the scenes who play a roll in making sure the communication around music is powerful.
Creatives are the new athletes.
Sean Combs on Burna Boy: “He doesn’t care about crossing over. You know, he’s not trying to get hot. He’s not, like, ‘I want to be a big pop star’ — he’s already a star. He wants his music to be heard, his message, his people.” https://t.co/msyUXgytlH