big chrispy

🎬 kickback creator | Steven Schapiro producer & youtube strategist

[big chrispy @big__chrispy]

I see alot of people talking about the importance of YouTube intros (rightfully so) but not much about bridges and the importance of following through on the intro promise throughout the video.

Often times I see a super elaborate intro that introduces stakes and outlines a plan. Then this plan never gets brought up again and isn’t followed up on.

Use more bridges in your video to re establish where you are in the journey and to connect different parts of the video together without it looking like aimless activity.

Hold the audiences hand throughout the entire experience.. not just the intro.

[big chrispy @big__chrispy]

🔥 edit by @aprixgraphics

[big chrispy @big__chrispy]

Leaking my thumbnail revision notes (as a YouTube strategist)

Did I make it better or worse 🤔

What would you have done differently?

[big chrispy @big__chrispy]

@Ed_FacelessYT Lets go! I know you’ll go far brother

[big chrispy @big__chrispy]

@LeroyterBraak Great work

[big chrispy @big__chrispy]

It’s kind of insane seeing packaging I led — with @EzekielDesign on creative and Steven + the team on execution — turn into a trend.

Genuinely so cool though, because it ultimately means more visibility for small businesses everywhere.

A few reasons this thumbnail works:

It passes the “hit play” test.
You immediately want to see what happens next and how the owner reacts.

Strong David vs. Goliath energy (1 vs many).
Is he overwhelmed? Is he alone? Grateful or stressed? Does he even have enough food? So many questions pop up instantly. The red vs. blue contrast reinforces that tension.

Strategic text usage — not just repeating the title.
It clarifies that this is the owner, not just an employee. The entire payoff hinges on the owner’s reaction. The video doesn’t work if the owner isn’t there.

The title reinforces a before-and-after transformation and clearly implies it’s a restaurant in need.

This is also a great example of pulling inspiration from an outlier outside your niche ⤵️

This idea was actually inspired by Beluga's
"Sending 1,000,000 People to Videos with O Views"
I thought about what a physical real word example of this might look like.

You can find Inspiration for videos in any niche you just need to figure out what made it work and how you can translate to your niche.

Lastly, I want to give a shoutout to another creator who actually did this idea first but I had NO IDEA. Their video came up on my recommended feed after we dropped and I was shocked to see this idea executed over a year ago. So huge shoutout to Santea!

[big chrispy @big__chrispy]

The Kickback YouTube Channel is looking for a thumbnail editor!

Drop your portfolio link below ⬇️

Or check out the YT jobs listing here: https://t.co/qDiaH61Eim

#editors #thumbnails #YouTube #Designer

[big chrispy @big__chrispy]

We're hiring a Long Form Editor - Kickback!
Apply here:
https://t.co/BO9gQQdMQn #ytjobs #VideoEditor

[big chrispy @big__chrispy]

We’ve moved from the Mr Beastification of YouTube to the Attack of the Ryan Trahan Clones

[big chrispy @big__chrispy]

If using AI to generate ideas becomes the meta, original ideas from your head become a leverage point against the field

[big chrispy @big__chrispy]

Most value i’ve gotten from a YT video all year. Lotta free game here

[big chrispy @big__chrispy]

Invest in a high quality thumbnail designer..

After you've figured out ideation, the ROI on having someone else create your thumbs is insane.

If I could do it all over again i'd have @EzekielDesign take over way sooner as my thumb skills were trash 😂

460K Views > 1.3M Views

[big chrispy @big__chrispy]

@ZiadTheEditor He cooked!

[Ziad | Video Editor @ZiadTheEditor]

Intro from my latest project for Kickback 🎬

couldn’t have made this one hit like it does without producer @big__chrispy 🙌

Full video up now on YouTube 👇
https://t.co/XxwDmltop5