The "Best 400m hurdler of this generation" debate is far from over but Alison Dos Santos made it a LOT more interesting this year with his undefeated season and WR
They now combine for the top 37 times in the history of the event and are no where near done
Andrew Makadsi talks to Instagram’s Design on how he brings Beyoncé’s vision to life.
“My job is either to come up with an idea or take it to the finish line,” Andrew says. “That is a long path, and you have to protect the idea and make sure it’s perfectly executed.”
Growing up in Lebanon, Andrew wasn’t inspired in school. “I found creative ways to pass my tests without studying,” he says. He preferred spending time in his dad’s garage, repurposing equipment into “something extravagant and dangerous.”
He was shy but obsessed with pop culture: Michael Jordan, the Spice Girls, MTV and the VMAs. “Look up a 90s teenager room and it probably looked like mine — posters from floor to ceiling,” he says. But he couldn’t have imagined himself working in the American music industry. “It just seemed like a different planet,” he recalls.
Still, “I always wanted to be part of this world.” Andrew’s family migrated to the U.S. when he was 19. After studying film in college, he landed a job as a video editor and worked with fashion and beauty clients before transitioning to music.
Now, as the Creative Director for Parkwood, the media company founded by Beyoncé, his portfolio includes design for “Renaissance,” production design for the Emmy nominated documentary “Homecoming” and creative direction for photo shoots with Chloë Bailey.
There’s no roadmap for a career like his, says Andrew, who’s also a DJ - but he identifies one skill as universally important in artistic collaborations: “Listen,” he says. “Not just to the words, but also the silence and the body language. It’s all about calibrating your energy, ideas and mind.”